Choosing a video hoster for a website
-
Hi guys,
I would love to hear your opinion about which video hoster is recommendable for embedding videos on a website and why?
So far, I can't decide between Youtube, Vimeo and Wistia.
Youtube: + large community, snippets in Google - advertisements
Vimeo: + appealing look - small audience
Wistia: + easy to customize, statistics - no community, no snippets in Google
Thanks in advance for any input!
Benjamin
-
Everything he said...
Patrick was way more articulate!
-
Hi there
While I definitely agree with Aaron, there are a couple of things here you should note.
Here's why I like Wistia:
-
Wistia hosts video on their server for you
-
Highly customizeable + calls to action (source)
-
Great analytics (source)
-
Video sitemap + snippet creation (here is there SEO section)
-
This handles your snippet creation in Google and other search engines
-
Integration and API capabilities
-
Fun fact: Rand + Moz use Wistia for their Whiteboard Friday
Here's why, coupled with Wistia, you still need to add video(s) to YouTube:
- The search stats for YouTube are insane (source + 2014 source)
- Actionable optimization opportunities (YouTube Optimization)
- Linking your Google+ opens more branding opportunities (source)
- Awesome advertising opportunities (source)
Now, I know you want to choose one or the other, but honestly, I would use both. One (Wistia) is great from a branding and customization standpoint with opportunities for lead generation and SEO value. The other (YouTube) is one of the most used sites on the internet with community, branding, and more optimization opportunities. You're going to see opportunities from both, and both allow you to claim ownership of the content.
So, that's my answer - take the great customization capabilities of Wistia and take advantage of amazing community search statistics in YouTube. You're going to benefit from both.
Hope this helps! Good luck to you!
-
-
One of the major value adds with Wistia is the analytics and customization. I think they look really nice and you have a lot more control over the details.
Youtube, is obviously about the reach, simple sharing, etc.
It makes a difference what the goal of the video is.
And depending on that, I am not necessarily sure I would worry about the snippit showing up. Google has seemed more biased towards that lately.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Embedding videos for SEO
What is the best practice for having videos on a website in terms of increasing SEO? Embedding YouTube videos is probably the easiest solution, but does that help with SEO? The other options would be to use a third party or build one. What have other people found to be the best option? Thanks!
Image & Video Optimization | | STP_SEO0 -
NAP: Best practices on your website?
My store currently has 2 location and will soon have 3. I was wondering what the best practice for listing your address information on a website. I currently have all 3 listings on one page, but would like to have a separate page for each location (to include managers and specific location info). My question is what is the best practice for listing locations on a website (for SEO)? Should I have a landing page with all 3 and their NAP info then have a link to the specific page with the same NAP info. Would having that info twice be a negative?
Image & Video Optimization | | nat88han0 -
How do I best optimize a video for a client's name?
Hello everyone, I have a client who is obsessed with his videos being indexed directly under his site. We've already labeled his videos with his names, enhanced the meta data to the video to include his name, have added his website to his YouTube Channel, and also have synced his Google Plus Business Page with his YouTube Channel. Any other tips to further optimize his videos with his name? This is a new channel, with an age of only 2 weeks- but this client is being quite loud, and thought I would see if any Moz'ers have any other tips/ suggestions? Thanks Everyone! -Kristin
Image & Video Optimization | | Red_Spot_Interactive1 -
How to Create A Cost-Effective Video OR Outsource?
We are planning to make videos for our unique products but we do not have the experience of doing one before. Is there any tutorial online teaches people how to make one without spending alot of money or using expensive equipment? Does anyone have experience outsource their videos and how much am i looking to spend? Where to find talented videos maker with cheap price?
Image & Video Optimization | | ringochan0 -
Video SEO, should I do what Roger does?
As per http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo I want to rank with a rich snippet and improve my domain's overall ranking. So I am going to ignore YouTube and use Vimeo Pro (using old embed code). I will also submit a video XML sitemap and implement schema markup. Gotcha. Now let's check this strategy with what SEOmoz is doing. Let's take 5 Steps to Facebook Advertising - Whiteboard Friday it was uploaded onto the SEOmoz blog on 29 March 2013. Then on 4 April 2013 it was uploaded onto YouTube. As at 7 April 2013 (PST) I am not seeing the latest SEOmoz Whiteboard Friday Evolution of the Local Algorithm - Whiteboard Friday posted on YouTube. SEOmoz blog has a person written transcription, YouTube has an automatic transcript. There is a link to the SEOmoz comments below the YouTube Video. Cricky! They've gone all YouTube. Stop the boat. Or should I? My assumption is that SEOmoz is big enough so that it is willing to risk losing a few links to their YouTube webpages. Indeed they delay posting the video on YouTube for a week after it has been posted on the SEOmoz blog. What's more it ensures that there is a very good transcript on their blog. Top that off with comments (and I assume video sitemap and schema) and it is happy it will gain more from the traffic generated from the YouTube community than the potential loss of links to its domain, forgoing potential domain authority increases and resulting traffic. So Roger, I'm a little boat not a SEOmoz battleship cruiser, should I do what you do and wait for a week before I put my videos on YouTube? Or avoid the dangerous currents of YouTube stealing my domain authority and ignore YouTube all together?
Image & Video Optimization | | BruceMcG0 -
Video SEO - Youtube vs. 3rd party hosting with Video Sitemap
We need some feedback on the best place to upload videos. Should we be uploading our videos everywhere (YouTube, Metacafe, Vimeo, etc.)? Note: Currently we are using a 3rd party video video hosting solution called Treepodia. Previously we used Wistia. Both host our videos, and submit a Video Sitemap through Webmaster tools. When one of these videos shows up in search results and somebody clicks on it, they are directed back to our website. Are we competing against ourselves if we upload videos to other networks like Youtube, etc. if we are already submitting a Video Sitemap through a 3rd party? I've noticed we rank higher in Google Videos search for our Youtube videos vs. our 3rd party hosted videos. Also, how do Youtube video views tie into this situation... we used to embed videos via Youtube embed code. Now we seem to be missing out on the extra views we were getting by doing so. Ultimate question: host videos through a 3rd party and submit a video sitemap OR host videos on Youtube and embed on our website?
Image & Video Optimization | | tennisexpress0 -
Multiple use of a YouTube video on site
Hi I want to add the same video (that is hosted on YouTube) onto a website on more than one page. Is it ok to use the same same video link in each instance? Are there any benefits in doing this? Are there any detrimental effects from an SEO perspective? Thank you
Image & Video Optimization | | PH2920 -
What is inside the SEO Training Videos?
Hi, I have read the book "art of seo", now I found that there is a SEO training videos " Ultimate Advanced SEO Bundle: Tips, Tricks & Tactics Volumes 1 & 2 URL: http://www.seomoz.org/store/4 What is the content inside? is it worth to buy even if I already read the book "art of seo"? please advise. Thanks -David
Image & Video Optimization | | David6800