Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Colons in title tag?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Colons in title tag?

    On-Page Optimization
    3
    4
    5981
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • kcourtem
      kcourtem last edited by

      Does Google view the colon as a keyword separator like it does with the pipe (|) character?

      Currently, our site automatically constructs the title tag based on the page name given by the user.  Long ago, we started using the colon character to visually separate the brand & model of the product from the size, and as a result, all of our title tags have been constructed this way. This was done more to make it easier to read for humans than for search engines.  My question is - should I consider getting rid of the colon from our title tags?

      To give more info, our website sells tires. So, for any given model of tire, there might be 25-100 different individual sizes.  The tags are constructed as follows:  (brand)(model) : (size).   Here's an example from our site:

      GENERAL ALTIMAX ARCTIC : 225/45R17 91Q

      The brand is General Tire, the model is the Altimax Arctic and the size is 225/45R17 91Q

      Since this entire string really constitutes the full product name, should I remove the colon so that Google views it that way?  Or, since I have used a colon instead of a pipe, will Google simply ignore it and treat the entire string as one keyword phrase?

      1 Reply Last reply Reply Quote 0
      • Liberty-University
        Liberty-University Subscriber last edited by

        Thank you for asking this question, kcourtem ,and thank you for answering, Federico. I had the same question about using colons in title tags and this helped me confirm that it was OK.

        1 Reply Last reply Reply Quote 0
        • kcourtem
          kcourtem last edited by

          Federico, thanks so much for the reply.  I guess it's good to know that having the colon in our title tags all this time hasn't necessarily hurt us.

          1 Reply Last reply Reply Quote 0
          • FedeEinhorn
            FedeEinhorn last edited by

            Colons are seen by search engines as what they are. You say something, a word, then a colon, and then comes an explanation or enumeration.

            In your example, you did it right, perhaps you should move the colon to where they belong, right next to the last letter of the brand, so it reads: GENERAL ALTIMAX ARCTIC: 225/45R17 91Q

            The idea you mentioned, building titles for users, not for engines, is the way to go. However, there are some tweaks you can make to make it easier for both.

            As in your example, the title could become: GENERAL TIRE: ALTIMAX ARCTIC 225/45R17 91Q - YOURSITENAME (personally I would put the colon next to the brand, and then comes the rest of the product name + you end up with " - YOURSITENAME" to help build YOUR brand.

            Hope that helps!

            1 Reply Last reply Reply Quote 3
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • RaoulWB

              Brand name in title?

              Hi all, I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?

              On-Page Optimization | | RaoulWB
              0
            • Popidev

              H1 tag positioning impact

              Hello, I am currently working with a dev team to develop a new site. We have designed the title tags to sit below a banner image on each page but the technical team are insisting the h1 title tags must come above the banner for maximum SEO impact. I am sceptical about this, can anybody please shed some light and/or share any up to date resource on this? I have attached a side by side wireframe to illustrate the pages with the h1 tags in both positions. Thank you! HnWcLTx

              On-Page Optimization | | Popidev
              0
            • Christinaa

              Tags - Good or bad for SEO

              We are getting Moz errors for duplicate content because tag pages share the same blog posts. Is there any way to fix this? Are these errors bad for SEO, or can I simply disregard these and ignore them? We are also getting Moz errors for missing descriptions on tag pages. I am unsure how to fix these errors, as we do not actually have pages for these on our WordPress site where we are able to put in a description. I have heard that having tags can be good for SEO? (We don't mind having several links that show up when searching for us on google...) As far as the SEO goes, I am not sure what to do. Does anyone know the best strategy?

              On-Page Optimization | | Christinaa
              0
            • JesusD

              Difference in using dividers in TITLE TAG

              Hi everyone, i know that dividers in title or even title tag doesnt have much of an impact on better rankings. I had great rankings for many keywords, not using dividers or using only one divider. However for better reading comprehension and usability, and also aesthetics i started to use the pipe as my main divider and other secondary dividers. I saw many pages drop in rankings vs other less competent and with less content pages. My format was as follows: Product Brand | Product description - Additional info or local info ie.  Fiber Glass MBI | Insulation Batts for Home and Commercial use -  Acoustic and Thermal Insulation I changed the format for a handful of pages, and saw immediate results on rankings and traffic on those pages. Product Brand with Product Description - Additional Info ie. Fiber Glass MBI Insulation Batts for Commercial use - Acoustic and Thermal Insulation. Does it sound like something i should implement page wide. I personally like the aesthetics of the pipe as it gives a cleaner look, but the better rankings on the changed pages with using only one divider makes me think.  Does it sound familiar, or its just a coincidence, Regards,

              On-Page Optimization | | JesusD
              0
            • richardpatey

              Break in H1 tag - big, small or no problem?

              Hi, I've just taken on a new ski client who offers ski instructor courses. The landing page for the keyword [ski instructor courses] was created by the web agency but with no heading tags... http://www.snowrehab.com/ski-instructor-courses Subsequently they've put them in but I've noticed the H1 tag has a break in it where 'ski' is on a separate line to 'instructor courses' Is this an issue that need to be addressed? Also I can't look up the page in the Moz on-page grader - any ideas why? Many thanks! Richard

              On-Page Optimization | | richardpatey
              0
            • JohnHuynh

              Does the link title attribute benefit seo?

              Hello, Anyone could tell me the benefit SEO of link title attribute. Is **Link Title **ranking factor? Thanks

              On-Page Optimization | | JohnHuynh
              0
            • nyc-seo

              Dash or vertical bar in titles?

              Hello. Should I use a dash or a vertical line in title tags? Thank you!

              On-Page Optimization | | nyc-seo
              0
            • A Former User

              Changing page titles and google penalties?

              I just recently learned that changing your page title earns you a google penalty.  Unfortunately i learned this after playing around with my page titles a bit to get the most optimal page titles.  Does anybody know how long this google penalty lasts? is it forever? or just temporary?

              On-Page Optimization | | A Former User
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.