Reviving a (very) old blog - is it worth shifting the content onto a new blog?
-
I look after a few ecommerce sites, one of them doesn't currently have a blog, we are setting up a wordpress blog now for the site. Going way back in time the site did have a blog which was on a separate Typepad domain. What I'm wondering is whether it is worth redirecting this whole blog to the new blog section of the site and copying some of the content over to the new blog as historical posts?
I don't think it will be possible to redirect each individual post to a new one so it will just be a straight redirect of the old blog domain to the new one with the same (most of anyway) content. Do you think it is worth doing this for the value of this content which is relevant but dated (many of the links are now expired)? Doing this will take some time to do so it's not 'free' content we'd be getting
We have a lot of new content planned out so we won't be short of content, just would be nice to have some historical content on there too
Thanks
-
Hi there
I would do a quick content audit and see what content from your old blog could be removed, consolidated, or updated. People love in-depth articles and posts so this could be a great opportunity to see what content is worth expanding on or leaving alone.
Whatever you, do make sure that you properly URL map your old blog so that old posts are pointing to their new home on the new blog - that way you don't have a bunch of old blog posts pointing directly to the main blog category.
You may also want to do a backlink audit in case some of those old blog URLs have links pointing to them and you want them to updated to the new URL structure, or removed because they are spammy.
Hope this helps! Good luck!
-
Having content is always nice. Creating great conten takes time and efford. Asking people to make content goes better if you already have some content. So please choose some "valuable" or "evergreen" conten of the old blog and post it on your new one.
Creating 301 redirects from the old domain is a good way to rescue some of the old link value. Even if you do not see it in moz and majestic, it still could be there. It is not to much efford if you know what you are doing. So go for it.
If redirecting each post is to much work redirect all posts to your /blog/ directory. LInk value and visitors will get what they want!
go for it!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
2 blogs and authorship
Hi all, I run a blog from my WP site, and also a seperate one on blogger.com which has authorship linked to it. I'm noticing that if I put up a WP blog (from my site) on my G+, this will pop up on listings presented the same as the authorship (image shown). My question is, although I make sure that I do not duplicate content between the two blogs, will this kind of mixing up of things (incorporating G+) actually be counter-productive? Thanks in advance.... tom
Content Development | | T-J-I0 -
Blog for content
Noob here so be gentle... We have a blog on our homepage that we're using for content/SEO purposes. Does this content rank as highly as it would if it were a simple HTML page as opposed to a blogspot or wordpress from our page? In other words, are we getting as much content cred in this way as we would if blogspot wasn't affiliated? http://greatmats.blogspot.com/
Content Development | | Greatmats0 -
Authorship for Company Blog -- What if Employee Leaves?
This question has been sort of asked before but I haven't found any concrete answers. We've never really had a consistent author on our company blog. We had an internal employee writing, and then we outsourced for a bit, and now we're moving back to an internal writer. With all the transientness of our authors, who should we be using for authorship? If the new writer leaves our company, they take all their AuthorRank with them. Would it make sense to post all content under one of the founders or maybe even a fictitious employee? Edit: Orrrr do we get the new author to create a separate G+ Profile tied to their company email address that we can retain control over even if they leave?
Content Development | | RealWisam0 -
How to select blog for guest post?
Hi, I need to know how I select blog for guest post. What are you looking in blog for guest post? DA, PR or any other thing? Thanks In advance
Content Development | | KLLC0 -
Best Blog Engine
We currently are using blogengine.net 1.6 and it's proving to be an SEO nightmare, with link loops causing infinite "duplicate content". I am trying to find the best blog solution as far as ease of use, clean content and good SEO. What do you use? What do you suggest? Thanks!
Content Development | | QuickLearnTraining0 -
Does Google penalize for duplicate blog posts?
Occasionally, I get asked by another blogger if they can repost (in full) one of our blog posts on their blog as a guest post. I've always been under the impression that Google penalizes this type of behavior, but I haven't seen any evidence. Is this true?
Content Development | | Event360300 -
Having Blog and Forum for Store is Beneficial or Not
Hello ! I am building a cosmetic store. I have blog.storename.com , forum.storename.com. i started both to make my store content rich. On my blog we are personally reviewing cosmetic products. and forum user are sharing experience and problems related to beauty..... But i was reading this post http://www.seomoz.org/ugc/uncover-competitors-using-multiple-sites-for-multiple-first-page-rankings . it has this " Alright, Google dislikes pages, subdomains, and domains with substantially duplicated content. Got it. " Any way my content is not going to be dup at all. but Product which we are reviewing on blog. ll also be on our store for sale. and might be people sharing own experiences about same product on forum. do u think i should worry?
Content Development | | vinku0 -
Guest Blogging Question
Hi Everyone, Bit of a serious question here for me, Is it worth doing a guest post on a blog more then 2 times? As an example one blog I guest post on has a homepage PR6 which I have posted 2 times, now they have requested another guest post but im thinking would it just be better to guest post on a different blog? So my question in simple terms is: 5 guest posts on two PR6 websites or 10 guest posts on ten different blogs with PR3
Content Development | | activitysuper0