Not Adding Fresh Content Daily Did Got Me Penalized?
-
One of my website used to post like a 1000 words articles every 4-5 (say like 12 x 300 words articles each in a week) days in a week. The process went till 3 months. Then suddenly we stopped adding content to it for a flat 15 days due to unavailability of content writer. Suddenly a major drop took place. Now we have been adding the same amount of quality content but the ranking doesn't seem to be improving. Is it a penalty?
-
If you go the "quality content" route and can only produce a small number of new articles per month, the best thing to do is to produce only "evergreen" content that can be recycled out to the front page. That will give the appearance of activity and diversity - at least to visitors with a good memory who have not been visiting your site for a long time.
Also, if you have a page of "news" where you link to articles on other websites about industry trends or interesting topics. That can develop a following of thousands of people who visit your site frequently just to check that page - or subscribe to your feed.
-
It will certainly get picked up by site crawlers for audit purposes, but would Google object to it? It depends what it is, where it is and how necessary it is. If it's a line of spam (for example) just to add in keywords, then this might cause you issues, but it depends on the quality of the rest of the page and content.
-Andy
-
No problem sir!
-
Mine isn't a sort of blog post. Its a demand of the website where i have to introduce 3 new pages. Content was originally written no spin, rewrite or so. One more thing i would like to addup, all my pages have a line in common (15-20 words) out of the 300 words. Can it affect the content duplicate issue?
-
That's the one - thanks Patrick
-Andy
-
Hi there
Just a quick side note - the post Andy is referencing above is located here.
Hope this helps! Good luck!
-
Looks like Phanthon 2 has effect my site.
-
Well, check analytics to look for when the drop happened and then look here on MOZ to see if it has coincided with anything.
-Andy
-
I truly understand but its a demand of website to have short articles. Because are writing product descriptions. So to make sure we at least have 300 words of goof content written on each page.
-
Hi Jawahar,
The best way to spot a penalty is to look at your analytics and see if any drops coincide with any algorithm updates.
I would echo a point that EGOL made earlier on another post, that daily content in this manner is probably not as beneficial as posting one very high quality article once a week. Of course, it depends what you are writing about, but shorter articles like this wouldn't generally do as much for you.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content on product pages
Hi, We are considering the impact when you want to deliver content directly on the product pages. If the products were manufactured in a specific way and its the same process across 100 other products you might want to tell your readers about it. If you were to believe the product page was the best place to deliver this information for your readers then you could potentially be creating mass content duplication. Especially as the storytelling of the product could equate to 60% of the page content this could really flag as duplication. Our options would appear to be:1. Instead add the content as a link on each product page to one centralised URL and risk taking users away from the product page (not going to help with conversion rate or designers plans)2. Put the content behind some javascript which requires interaction hopefully deterring the search engine from crawling the content (doesn't fit the designers plans & users have to interact which is a big ask)3. Assign one product as a canonical and risk the other products not appearing in search for relevant searches4. Leave the copy as crawlable and risk being marked down or de-indexed for duplicated contentIts seems the search engines do not offer a way for us to serve this great content to our readers with out being at risk of going against guidelines or the search engines not being able to crawl it.How would you suggest a site should go about this for optimal results?
Intermediate & Advanced SEO | | FashionLux2 -
How to handle duplicate content with Bible verses
Have a friend that does a site with bible verses and different peoples thoughts or feelings on them. Since I'm an SEO he came to me with questions and duplicate content red flag popped up in my head. My clients all generate their own content so not familiar with this world. Since Bible verses appear all over the place, is there a way to address this from an SEO standpoint to avoid duplicate content issues? Thanks in advance.
Intermediate & Advanced SEO | | jeremyskillings0 -
Duplicate content on yearly product models.
TL;DR - Is creating a page that has 80% of duplicated content from the past year's product model where 20% is about the new model changes going to be detrimental to duplicate content issues. Is there a better way to update minor yearly model changes and not have duplicated content? Full Question - We create landing pages for yearly products. Some years the models change drastically and other years there are only a few minor changes. The years where the product features change significantly is not an issue, it's when there isn't much of a change to the product description & I want to still rank on the new year searches. Since I don't want duplicate content by just adding the last year's model content to a new page and just changing the year (2013 to 2014) because there isn't much change with the model, I thought perhaps we could write a small paragraph describing the changes & then including the last year's description of the product. Since 80% of the content on the page will be duplicated from the last year's model, how detrimental do you think this would be for a duplicate content issue? The reason I'm leaving the old model up is to maintain the authority that page has and to still rank on the old model which is still sold. Does anyone else have any other better idea other than re-writing the same information over again in a different way with the few minor changes to the product added in.
Intermediate & Advanced SEO | | DCochrane0 -
What is Best Way to Scale RCS Content?
SEO has really moved away from the nitty gritty analysis of backlinking factors, link wheels, and the like and has shifted to a more holistic marketing approach. That approach is best described around MOZ as “Real Company S#it”. RCS is a great way to think about what we really do because it is so much more than just SEO or just Social Media. However, our clients and business owners do want to see results and want it quantified in some way. The way most of our clients understand SEO is by ranking high on specific terms or online avenues they have a better possibility of generating traffic/sales/revenue. They understand this more from the light of traditional marketing, where you pay for a TV ad and then measure to see how much revenue that ad generated. In the light of RCS and the need to target a large number of keywords for a given client, how do most PROs handle this situation; where you have a large number of keywords to target but with RCS? Many I’ve asked tend to use the traditional approach of creating a single content piece that is geared towards a given target keyword. However, that approach can get daunting if you have say 25 keywords that a small business wants to target. In this case is not really a case of scaling down the client expectations? What if the client wants all of the keywords and has the budget? Do you just ramp your RCS content creation efforts? It seems that you can do overkill and quickly run out of RCS content to produce.
Intermediate & Advanced SEO | | AaronHenry0 -
Product pages content
Hi! I'm doing some SEO work for a new client. I've been tasked with boosting some of their products, such as http://www.lawnmowersdirect.co.uk/product/self-propelled-rear-roller-rotary-petrol-lawnmowers/honda-hrx426qx. It's currently #48 for the term Honda Izy HRG465SD, while http://www.justlawnmowers.co.uk/lawnmowers/honda-izy-hrg-465-sd.htm is #2, behind Amazon. Regarding links, there's no great shakes between the pages or even the domains. However, there's major difference in content. I'm happy to completely revamp it, I just wanted to check I'm not missing anything out before starting to rewrite it altogether! Thanks
Intermediate & Advanced SEO | | neooptic0 -
Differentiating Content
I have a piece of content (that is similar) that legitimately shows up on two different sites. I would like both to link, but it seems as if they are "flip flopping" in ranking. Sometimes one shows up, sometimes another. What's the best way to differentiate a piece of content like this? Does it mean rewriting one entirely? http://www.simplifiedbuilding.com/solutions/ada-handrail/ http://simplifiedsafety.com/solutions/ada-handrail/ I want to the Simplified Building one to be found first if I had a preference.
Intermediate & Advanced SEO | | CPollock0 -
Copying my Facebook content to website considered duplicate content?
I write career advice on Facebook on a daily basis. On my homepage users can see the most recent 4-5 feeds (using FB social media plugin). I am thinking to create a page on my website where visitors can see all my previous FB feeds. Would this be considered duplicate content if I copy paste the info, but if I use a Facebook social media plugin then it is not considered duplicate content? I am working on increasing content on my website and feel incorporating FB feeds would make sense. thank you
Intermediate & Advanced SEO | | knielsen0 -
Content linking ?
If you have links on the left hand side of the website on the Navigation and content at the bottom of the page and link to the same page with different anchor text or the same would it help the page (as it is surrounded by similar text) or is the first one counted and this is it?
Intermediate & Advanced SEO | | BobAnderson0