Stagnant Traffic
-
The traffic on my site (http://www.tbreak.com) has been stagnant over the last few months. We're a news posting site and posting a good 4-8 posts per day and using Yoast plugin to make sure they are optimized, but traffic has not grown at all.
What could be the reason for that?
-
Thanks Moosa-
Appreciate all the inputs. Any one if you guys available as a freelancer for some guidance on how I should formulate my content strategy moving forward?
-
Abbas I love your site and links that are pointing to your site are decent (atleast most of them) there are quite a few links that contain a red flag but you can always remove or update a disavow file in Google to tell Google that you are not looking for a juice from certain websites.
If the traffic is stagnant from the last few months my advice is to see what is missing by auditing your few blogs posts from the past few months and compare it with old post that help you increase traffic. Also try and look in to different traffic channels and see what traffic is actually causing the problem. Is it the organic traffic, social media or others!
If the traffic is stale from organic channel, my advice is to look in to your keyword research and write blogs by targeting keywords accordingly. On blogs, it’s important to target quite a few long tail keywords as this will give you a small bump but it’s easier to rank as compare to head tail keywords.
Another important thing is internal linking, make sure you are properly internal linking blogs each other. This will not only decrease your bounce rate but it will also help you get good rankings in search engines.
As far as the bounce rate is concern, usually on blogs the bounce rate are high but you can use multiple techniques to reduce it. Try to keep good call to actions at the middle or the end of the blogs posts that help people continue their journey on the blog.
I may be wrong here but from what I see most of your blogposts are reviews, I would advise you to create multiple types of content that will engage users with the content. BuzzFeed Content is the great example here.
Also, make a blog calendar and decide how many blog posts you are going to publish on the website and what time they will go live. With proper social media promotional plan! Search Engine Journal update multiple blog posts in a day so tracking their strategy would be a good idea here.
Try > Learn > Repeat! As you are a blog, it’s important to try different ideas, learn from them and implement the learning again.
There must be more areas you should consider but above is a general idea that I can quality thinks of!
Hope this helps!
-
Well, 90% is way too high. As Umar mentioned here, you really need to make a content strategy first. Do a full fledge keyword & trends research before investing any time on writing the article.
-
Bounce rates are high- usually around 90%. For Social, each post is auto tweeted and posted on our Facebook page with an image and then repeated the next day.
-
Abbas, if you also publish 3-5 features post, I'd love to know the bounce rate, traffic stats and social count of them. If they are low, it means you need to seriously work on the promotion strategy.
For handling those 404s, it's better to redirect them on relevant pages. Check out these resources for handling redirection:
https://moz.com/blog/how-should-you-handle-expired-content
https://moz.com/learn/seo/redirection
https://moz.com/community/q/best-way-to-handle-404-errorsApart from that, do consider my above suggestions.
Umar
-
Thanks for ll the suggestions Umar-
The reason behind the high news count is that we're a tech news reporting website so need to have that many posts per day. Most are news posts so they tend to be between 150-300 words in counts but we do publish 3-5 features per week which are more like 700 words or do.
I've looked at the crawl and the biggest issue we have are older 404 dead links that happened when we switched our CMS to Wordpress and lost the content.
-
Dear Abbas,
Thanks for posting your question.
Your blog has good authority and the design is quite simple. It's good to know that you're using Yoast for handling all the on-page things.
Problems:
Abbas you really don't need to post 4-8 posts every day for the sake of traffic. Quantity of posts will never bring you desired traffic unless you achieve some significance. Another thing that I notice is the low word-count and absence of interactive content (videos, images b/w the posts, etc) in majority of your blogs. I think you might have a high bounce rate also.Solution:
- Do aggressive keyword research before writing.
- Find out the crawling issues that search console highlighting
- Post in-depth and interactive content.
- Start content marketing activities.
- Promote your blog to all the related communities.
- Cite external high authority links in your content (you can put nofollow if you're conscious)
- Allow Guest contributors and add a separate page for that. (This thing instantly grab the attention of fellow bloggers)
- Conduct experts round-up posts and interviews.
I am pretty sure that, the above things will surely help you out.
Good luck!
Umar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will adding canonical affect traffic to the non canonical page?
We have three URLs that have the same content but all three are getting traffic.
On-Page Optimization | | NanditaKraman1 -
Help recover lost traffic (70%) from robots.txt error.
Our site is a company information site with 15 million indexed pages (mostly company profiles). Recently we had an issue with a server that we replaced, and in the processes mistakenly copied the robots.txt block from the staging server to a live server. By the time we realized the error, we lost 2/3 of our indexed pages and a comparable amount of traffic. Apparently this error took place on 4/7/19, and was corrected two weeks later. We have submitted new sitemaps to Google and asked them to validate the fix approximately a week ago. Given the close to 10 million pages that need to be validated, so far we have not seen any meaningful change. Will we ever get this traffic back? How long will it take? Any assistance will be greatly appreciated. On another note, these indexed pages were never migrated to SSL for fear of losing traffic. If we have already lost the traffic and/or if it is going to take a long time to recover, should we migrate these pages to SSL? Thanks,
On-Page Optimization | | akin671 -
Company acquired but keeping website for now. How to rebrand without losing traffic?
A client has been acquired by a larger company who will eventually absorb client's website but this could take some time (a year or more). We have posted notice of the acquisition on their current site now, but it's time to make the rebrand of current site a priority. Since this site could be functional for some time and still operates as a lead generator for the company, we don't want to negatively affect their web traffic. Curious if anyone has experienced similar or if there are best practices we should be following for this transition? Domain will stay the same for now.
On-Page Optimization | | KMofOutlier0 -
How can I drive organic traffic to a specific landing page?
HI, I have a site which is attracting traffic for my target keywords but to the wrong pages. I usually create a series of articles on the topic (10-15) an start getting organic traffic, but I have not been able to drive the traffic to the main page for that topic. How can I get the main page rank over sub pages? Thanks in advance!
On-Page Optimization | | Rajaindiain0 -
80% Drop in Organic Traffic
Hi I have a small private blog on wine which, on Monday of this last week, took an overnight tumble and lost all its first page rankings for wine terms. The blog used to be housed at blogspot but in October I moved to self hosted wordpress. The original site was: wine90.blogspot.com and this now has a redirect to wine90.com. I paid for a professional to port the site from blogger to wordpress and to set up a 301 redirect. Firstly, is there anything wrong with the move? Could I have lost my rankings for this reason? Secondly, I haven't added a new blog post in nearly 3 months, would this cause such a drop? Thirdly, I have noticed that the hosting (I host with the same man who ported the site from blogger) has been poor and the website has been down a couple of times on the rare occasions I checked it recently. I'm looking for some help, although this is not a money making site, its only a hobby that I add to when I have time, but it is a shame to have written 200 articles and now to face this slap from Google. There are no messages in WMT and I do not actively seek links so nothing dodgy there. Any ideas? When I asked the guy who is hosting it he told me that this week there has been a big SEO update but I haven't heard of it?
On-Page Optimization | | xoffie0 -
Should old pages that have being 301 redirected but have no/mimimal traffic be deleted?
In other words, I have pages from years ago that are redirected but how can I tell if traffic still flows through them? And if there is no or minimal traffic should the 301 be deleted? Linck
On-Page Optimization | | LinckB0 -
How can i make my sub-domain bring in more traffic?
we have a social networking site that has user-generated content and users have to log in before they can access the platform. We are in the process of creating indexable pages that google bots can pick up. These pages will sit in front of the log in pages and will be open for guest access. Can you advise on the best way of optimising these pages for higher ranking and traffic.
On-Page Optimization | | seoworx1230 -
Detecting SE traffic on a landing page
Hi all, I am trying to optimize our landing pages in order to getting new visitors to make an action instead of leaving. But in order to so, I need to be able to identify when a user comes from a Google search and when a user does not. Can anyone help me? The site is written in PHP. Best regards, Rasmus
On-Page Optimization | | rasmusbang0