Google Analytics Automated Reporting
-
HI all,
I tend to do a big reporting powerpoint deck using screenshots from google analytics and tables I create year end and mid year. It's like an 80 page report for the 10 webisite swe have and then I go ahead and make annotations as I see from the data.
That being said this can take a lot of time, up to a 40 hours of time to pull it all together or more which is challenging when you have daily meetings.
Anyhow, I've looked into automating and tried a couple things:
1. Tableau- but it keeps crashing and seems tedious
2. Dashlane and supergrabber- seem a bit tedious to set up too.
Anyone have ideas on how to better shar ereporting in the organization in this type of format for a website (websites)? Organic, paid, traffic, etc.
Laura
-
Consider connecting analytics to google spreadsheets. This way you can create your own dashboards and still pull in the annotations you want for your websites.
https://developers.google.com/analytics/solutions/google-analytics-spreadsheet-add-on
-
Hi Laura
You may want to check out http://www.analyticsseo.com/ - I have worked with this previously and it can produce the sort of reports you are talking about - kicking them out to powerpoint etc - http://www.analyticsseo.com/seo-reports/
You can create custom reports, connected to analytics and choose the format and then schedule the system to automatically run the report at a scheduled interval and email it to you.
Hope this helps
-
Hello, my friend.
I can't recommend you a solution on a market, since I haven't used any, but what you can use is a automated reporting, built-in in GA.
Or, and this is what I use, Google Analytics API. Gives you all data you want, you can style it however you want and customize it whichever way you want. Takes initial effort, but pays off later. Especially, since you said you gotta do it every year.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Whats (Other) traffic in Google Analytics?
When I look through all our clients, a few are receiving the majority of their traffic from (other). [ Acquisition > Channels > (Other) ]. The only option in (other) is "website" or "offline", whatever that may be. And even weirder, the avg session duration is 0:00. Any idea what this may be?
Reporting & Analytics | | W2GITeam0 -
Google Analytics and Bounce Rates Query - Should I block access from foreign countries ?
Hi , When I look at my google analytics for my UK Website, I can see alot of visits come from outside the UK , i.e Brazil and USA. Both of which give me almost 100% bounce rates from people visiting from there. I am wondering, if google looks at bounce rates with regards to ranking factors and should I therefore block access to my site from visitors outside the UK ?... Would this help increase my rankings ? Given that we only serve uk customers, I cant see any benefit of allowing non uk customers the ability to see the site . what does people think ? thanks pete
Reporting & Analytics | | PeteC121 -
Google Analytics Organic Accuracy?
Hi, On a cool summers day, I was quenching my thirst for SEO Knowledge in the depths of Google analytics, When I stumbled upon a most troublesome sight. I was Browsing the data inside Acquisition->Keywords->Organic and comparing them to Acquisition->Search Engine Optimization->Landing Pages, to find the results quite questionable.. Since Keywords->Organic measure the visits from the organic results, and Search Engine Optimization->Landing Pages measures the clicks onto one of my landing pages from Google, I assumed they should be the same or very close, (besides Keywords->Organic having visits from other search engines) but they were not the same, as a matter of fact it was telling me that Keywords->Organic visits = 1,474, 27.19% of total(5,422) and Search Engine Optimization->Landing Pages, clicks = 1,548 154.80% of total (1000). Even worst the Search Engine Optimization -> Queries clicks = 1,123, 160.43% of total(700). I have been searching, and come up empty handed in the answer so does anyone know why Google is showing me different results and strange numbers that don't make sense? Any information is greatly appreciated?
Reporting & Analytics | | KBB_Digital0 -
Showing significant visit in google analytics
Hello Everyone, I was checking GA account of my site and I have found there are few keywords have significant number of visits in GA. These keywords not ranking even in hundred(google SERPs).I am not understanding from where these visitors coming .Please help me out. I am attaching screenshot of those keyword.Last but not least when i check source of these keywords source are google. Thanks aScZ8WT.png
Reporting & Analytics | | Alick3000 -
Blog Analytics broke for two weeks. How do I account for these hits in my monthly report?
The Analytics on my blog broke for about two weeks before I realized it. I need to come up with some estimated numbers for total pageviews, referrals, direct hits, etc to add to my monthly SEM report. I took the average of the past four 2 week periods to come up with the number of hits. Should I just add this number to the total hits on my site? Or are these hits being counted twice if they went on to the main site? http://www.howlatthemoon.com
Reporting & Analytics | | howlusa0 -
Google Analytics subdomain ecommerce tracking flatlines :-(
Buongiorno from 19 degrees C wetherby UK 🙂 This website http://www.philpotts.co.uk/ contains a shop sub domian @ http://shop.philpotts.co.uk/. I configured the site Ga analytics code to include the subdomain (see below code). I had to do this as i was getting refferal data from the actuall subdomain. But after following the instructions on p117 of cutroni's ga book things have gone wrong, mainly now eCommerce data has dissapeared 😞 So my question is please: "Why has installing the GA code above caused eCommerce tracking to suddenly go dead?" Grazie tanto,
Reporting & Analytics | | Nightwing
David0 -
Registration tracking with Google Analytics
Hi everyone, I want to track user registrations with Google Analytics for a customer's website. The thing is after registration visitors are not directed to a specific page, so I can't set it as a goal. I thought of tracking submit button with event tracking, but that data would not be true as a visitor may click it more than once, and there's the login with facebook and twitter thing. Before convincig customer to create a registration confirmation page, I want to make sure there's no other way as they don't want to make any changes to the current website. Any ideas?
Reporting & Analytics | | ugurcanuzer0 -
Funnel Visualization in Google Analytics
Hello. I have a question about funnel visualization in Google Analytics where there is an eCommerce goal (i.e. add to cart, shipping, purchase) with the first step being mandatory. Issue:
Reporting & Analytics | | Unity
The amount of completed purchases reported in GA doesn't match the actual transaction figure via the eCommerce platform. Question:
I was wondering if anyone knows why this occurs? I have a few ideas on why however I haven't been able to locate any supporting evidence. So I was hoping to generate a few ideas from the SEOMoz community to help me investigate further. Any ideas welcome! Much thanks,
Davinia0