Point an expired domain name to web page on website.
-
I've found an expired domain name with the words Electrical Inspection. its a .co.uk domain. Apparently this key word has a search query of over 1000 per 12 month. I was thinking of purchasing it and having it redirect to one of my pages which is for electrical installation condition reports which is basically an electrical inspection.
Is it worth purchasing and pointing to the page on my website (redirect) and how can I go about making it known to google? submit to webmaster tools and create a blog to do with EICR's?
thanks for any help and advice
Kev
ps I found it on https://www.expireddomains.net
-
If this domain has no backlinks pointing to it, then most likely the only benefit that it would give you would be for direct type-in traffic. In other words, if this is a url where people would regularly be visiting that url directly it could bring some visitors to your site.
But, if you're just buying it because it's an exact match domain and then forwarding it to a page on your site there is likely no SEO benefit at all.
-
For me if the other site has very few quality /relevant backlinks that will help and you are not planning on using the domain for brand purposes then there is very little need to link it up. I would instead look to concentrate on improving your own pages with the best content you can muster.
Having an exact match domain that is not being used as the primary sites URL will not likely add any value. I believe EMD don't really hold any value like they once did and it is more about the content, although some may disagree.
As it is a .co.uk however, you could still buy it to hold on to for the sake of a few pounds and possibly use it for a campaign URL used in adwords or on printed flyers.
-
It has been owned once. I also did a search on the old website content and I can see why they never had any look with it as it was really badly thought out with no seo in place.
-
How many times has it been owned and dropped? It might be possible that the domain has backlinks but all the sites are blocking the bots you're using to check. If it's been frequently picked up and dropped, then I would stay clear. You might be getting the trash after others have abused it.
-
Hi yes I've done an audit on the back links and currently it has none. It was registered in 2014 and has zero back links. That said I want to direct it to the page on my website and not the home page.
I need advice on how to implement this so I need a strategy if anyone can help.
301 redirect, Meta and meta title tag thats unique and not picked up by the current web page etc. Its something I've not done before. Also whats the best strategy for notifying search engines.
cheers - Kev
-
Before even thinking about this have you checked and looked into the backlink profile of this domain and performed some kind of audit, there could be a whole heap of nasty links still pointing at the site just waiting to be reignited which may potentially do some harm. On the flip side, it could also be a boost if they are good sources of relevance. But perform some due diligence on the domain before pointing anywhere..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should the Product Name/Keyword be first in meta description?
I'm writing my meta descriptions for my products. Right now I have it as <product name="">at <company name="">and a brief description.</company></product> However, I was wondering if I put a word in front of the <product name="">such as "Wholesale". So for example</product> Wholesale <product name="">at <company name="">.......</company></product> Is that advisable? Or should the product name always be the first word?
Keyword Research | | IcarusSEO0 -
My start up brand name is 1# on Bing and Yahoo but not in the google top 50!
Hi all, I really hope you can help with this one! My brand/domain name "oboem" is nowhere to be seen on the Google rankings (france) but is number 1 on Bing and Yahoo. We are a young art crowdfunding start up and a full page article about us getting published in a magazine that will come out in december. "Oboem" is not a real word and no one else exept us should rank for it. 😞 I'm a bit out of ideas here. Thanks for the help
Keyword Research | | Oliver33
Oliver
oboem.com0 -
Brand Name Keyword Stuffing
I'm targeting Roho Cushions and the category page has many products starting with Roho underneath it. I know the keyword "Roho" shows up at least 70 times. I'm not targeting the keyword Roho, but could this negatively effect the rest of my keywords that start with Roho, such as "Roho Wheelchair Cushions"?
Keyword Research | | Mike.Bean0 -
Precise or longer title for service page?
i am a little confused as to how should i create my META TITLE and on page h1 title
Keyword Research | | sagive
for a service page... Say that page offers "web marketing" service... i know or think i know that precise title ranks higher
on the search results but its less appealing Meta title example:
web marketing | company name On page title:
Web marketing Now, the more compelling title would be of-course longer but less focused 1. Do you think i can test it without hurting my positions permanently?
i have query (i see the stats on Google webmaster tools) that
i get 20,000 views monthly but only 1% clicks... 2. how would you build a title for such a page (meta and onpage)? Would really appreciate your professional view Best regards, Sagive SEO.0 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
Any thoughts on how to reverse engineer a well-performing page?
I am working with a client (http://healthagy.com) to help drive traffic around specific health topics around clinical research. I'm stumped about how one of the pages (http://healthagy.com/botox-for-migraines-6-things-you-need-to-know/) can get around 5,000 visits a month, while the next most-visited page gets around 200. I don't know if we just got lucky or it was the right place/right time or what. I'm trying to figure out what I can research about this page to get insights to build more great content around other topics. Any ideas?
Keyword Research | | chiphanna20 -
Product Page is Battling with Homepage in SERPs
My product page had been solidly in the middle of the first page for months. Now, it is being replaced by my homepage for the same keywords. I don't understand why this is happening and I'm worried about it, particularly from a business stand-point (we offer a variety of products that appeal to completely different audiences) In terms of SEO, Is this necessarily a problem? What can I do to ensure that Google recognizes that the content that those keywords are tied to is on the product page, not the homepage. One thing I did notice is that the 2nd and 3rd most common anchor text for the links to my homepage are the two keywords in question (they are a distant 2nd and 3rd however). If nothing else, is there a way I can get SeoMoz to recognize the homepage on its page rankings so that my heart doesn't drop once a week. Thanks,
Keyword Research | | CleanEdisonInc0