MOZ Pro Has Not Helped Yet. What is Going On?
-
A month ago I started using MOZ and I improved my website significantly. I reduced the Crawl Issues to few of them, improved the sitemap, url, etc. Unfortunately, my organic search has not improved at all. At the same time one of my competitors has the same Domain Authority, near the same Page Authorizaty, relatively similar social media performance, slightly higher backlinks, same blog content, etc.
BUT, they are better ranked by Alexa.com, Similarweb.com and appear on google in top 10 for many of the keywords I am not even in top50. What am I doing wrong?
-
Hi Tony,
SEO can, frankly, be frustrating. As others have noted here, it takes time, even if you do everything by the book.
Have you ever used the Keyword Difficulty Tool in Moz Pro to run a competitive analysis? It might give you some insight. There's a video on it here.
-
Since SEO consists of around 200 different variables, there are many things you could be doing wrong and there are many things you could be doing better.
While taking a look at your site, I found a handful of things that jumped out at me.
- You Blog Titles are H5 tags - **This is a problem - **Google looks for an H1 tag to identify what the article is about. Its good that you have a blog on the site as it will aid your efforts in getting organic search traffic. You need to optimize the blogs to target the keywords that your intended site visitors would type into the search bar. Like - 3d model blueprint, 3d printers, purchase 3d designs, sell 3d designs, and more. Try to put your most highly valued keyword first as the keywords are given weight by their order, first - most valuable and last - least vauavle.
- Use more H1 - H5 tags to create a hierarchy for your articles which will help your SEO
- Use more images in your articles, with appropriate alt tags and optimized meta data (filename, alt tag, descrition, captions)
- Create more interlinking structure from your blog to your products pages, and to other blog articles on your site, do this while using semantically relevant alt text which will aid search engines in associating your domain with other semantic concepts.
- Think about implementing schema.org, open graph protocol, twitter cards, and microformats. This will increase the semantic understanding of Google's bot crawlers.
- Check the Search Council for Crawl Errors, I tried to crawl your site but got denied, you might be doing this to Google's bots. I used Screaming Frog SEO but the site wouldn't respond, maybe this is by design, just wanted to bring it to your attention
Email me at larionovdmitri@learninternetgrow.com if you want to schedule a time to have a more in depth discussion.
-
Hi,
Thanks for your message.
We run a website for 3D printable models called Threeding.com. The website has existed for two years and the content is quite good. We have thousands of models, regular articles in the blog but still we are far away from key keywords such as <3D printing models>, <3D Printable models>, <3D print designs> etc.
So, it is really frustrating to do everything by the book and we lack behind the main competitors with similar platforms.
That's the reason for my question.
Regards,
Tony
-
Hi,
Thanks for your message.
We run a website for 3D printable models called Threeding.com. The website has existed for two years and the content is quite good. We have thousands of models, regular articles in the blog but still we are far away from key keywords such as <3D printing models>, <3D Printable models>, <3D print designs> etc.
So, it is really frustrating to do everything by the book and we lack behind the main competitors with similar platforms.
That's the reason for my question.
Regards,
Tony
-
Hi,
Thanks for your message.
We run a website for 3D printable models called Threeding.com. The website has existed for two years and the content is quite good. We have thousands of models, regular articles in the blog but still we are far away from key keywords such as <3D printing models>, <3D Printable models>, <3D print designs> etc.
So, it is really frustrating to do everything by the book and we lack behind the main competitors with similar platforms.
That's the reason for my question.
Regards,
Tony
-
Hi Tony,
Most important thing about SEO is time. It takes (a lot of) time but: hard work pays off! Im now using Moz for 4 months and it is helping me to focus on the right things and optimize my shop.
With Search Console you should be able to see links and visibility in the SERP's quicker. Combined with MOZ you have a good setup for building good quality traffic.
Good luck!
-
What am I doing wrong?
It sounds like you have tuned up your website and have improved its condition. That is the minimum entry fee for good website performance.
Now that you have done the basics, the best way to improve your organic performance is to get new high quality content on the site that is better than your competitors have published for the same topic. If you have the ability to produce content that is shared spontaneously by your visitors then you can spend all of your time producing more content. If you don't have that ability then you will have to promote it or hire someone to kick it up a notch.
-
It's hard to make a judgement without seeing/comparing your website to your competitors. The types of backlinks, age of the content or even the content itself could be enough of a reason to outrank you.
How old is your website and what keyword are you trying to rank for?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz bar not working on https://www.fitness-china.com/gym-equipment-names-pictures-prices
Moz bar not working on our website about gym equipment names https://www.fitness-china.com/gym-equipment-names-pictures-prices How long fix it?
On-Page Optimization | | ahislop5740 -
Duplicate content in Shopify reported by Moz
According to Moz crawl report, there are hundreds of duplicate pages in our Shopify store ewatchsale.com. The main duplicate pages are:
On-Page Optimization | | ycnetpro101
https://ewatchsale.com/collections/seiko-watches?page=2
https://ewatchsale.com/collections/all/brand_seiko
(the canonical page should be https://ewatchsale.com/collections/seiko-watches) https://ewatchsale.com/collections/seiko-watches/gender_mens
(the canonical page should be https://ewatchsale.com/collections/seiko-watches/mens-watches) Also, I want to exclude indexing of pages URLs with "filter parameters" like https://ewatchsale.com/collections/seiko-watches/color_black+mens-watches+price_us-100-200 Shopify advised we can't access our robots.txt file. How can we exclude SE crawling of the page URLs with filter names?
How can we access the robots.txt file?
How can we add canonical code to the preferred collection pages? Which templates and what codes to add? Thanks for your advice in advance!0 -
Wordpress 'Hide Title' Feature, does this help shorten title length
Im wondering if anyone with some Wordpress experience can help me. I am using Yoast to create my page titles, but yet Moz tells me that my page titles including my actual page title tag which is 'dumfries wedding photography | Hemera Visuals' by clicking on the 'hide title' feature in wordpress will this in turn stop wordpress from automatically adding my page title and therfor bring my title length down drastically? And if so will I have to wait till google next crawls my page to see if this works? Kind Regards Cameron.
On-Page Optimization | | hemeravisuals120 -
EMD vs brand? I'm new to moz
Hi to all so this is my first month using moz tools. When I check my competitors and keywords, everyone close to google #1 is a emd site But with google always getting smarter, is it smart in order to compete to get an emd? So say I rank first page #9, or not at all for my brand, if since my site is a construction site, if instead of say abc construction.com I find colorado home builders.com etc would I maybe do better? Or would google give me a bad ranking? I am just so lost? One last question? If I did build a emd site then just pointed my brand to it, would this be good or stupid for seo? thank you for all advice and tips chris
On-Page Optimization | | asbchris0 -
Duplicate content because of content scrapping - please help
We manage brands websites in a very competitive industry that have thousands of affiliate links We see that more and more websites (mainly affiliates websites) are scrapping our brand websites content and it generate many duplicate content (but most of them link to us back with an affiliate link). Our brand websites still rank for any sentence in brackets you search in Google, Will this duplicate content hurt our brand websites ? If yes, should we take some preventive actions ? We are not able to add ongoing UGC or additional text to all our duplicate content and trying to stop those websites of stealing our content is like playing cat and mouse... Thanks for your advices
On-Page Optimization | | Tit0 -
SEO Moz crawl has 3 missing page title errors when they are clearly there.
My SEO Moz crawl today has highlighted for errors where page titles are empty missing. For example: http://www.musicliveuk.com/live-acts/hire-wedding-entertainment/wedding-entertainment-kent This page clearly has a title as do the other 3. Is it a bug in the system or am I missing something?
On-Page Optimization | | SamCUK0 -
How to use good keyword URL to help main site
Hi. I'm a long time ecommerce guy and starting a third business. The main site URL is the name of the new business but I also purchased a .com URL that is our #1 keyword to target. So I need to know the best strategy to use the keyword url for helping with getting a top ranking for that keyword. I'm curious if I can or should build out the keyword URL site for the search engines and use a 301 redirect. Can you get top ranking for a site that just redirects? Anyway, I guess you get my question. This keyword gets a ton of perfectly targeted traffic so seems like a goldmine if I work it right. Thanks very much.
On-Page Optimization | | jimmyseo1