MOZ Pro Has Not Helped Yet. What is Going On?
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A month ago I started using MOZ and I improved my website significantly. I reduced the Crawl Issues to few of them, improved the sitemap, url, etc. Unfortunately, my organic search has not improved at all. At the same time one of my competitors has the same Domain Authority, near the same Page Authorizaty, relatively similar social media performance, slightly higher backlinks, same blog content, etc.
BUT, they are better ranked by Alexa.com, Similarweb.com and appear on google in top 10 for many of the keywords I am not even in top50. What am I doing wrong?
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Hi Tony,
SEO can, frankly, be frustrating. As others have noted here, it takes time, even if you do everything by the book.
Have you ever used the Keyword Difficulty Tool in Moz Pro to run a competitive analysis? It might give you some insight. There's a video on it here.
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Since SEO consists of around 200 different variables, there are many things you could be doing wrong and there are many things you could be doing better.
While taking a look at your site, I found a handful of things that jumped out at me.
- You Blog Titles are H5 tags - **This is a problem - **Google looks for an H1 tag to identify what the article is about. Its good that you have a blog on the site as it will aid your efforts in getting organic search traffic. You need to optimize the blogs to target the keywords that your intended site visitors would type into the search bar. Like - 3d model blueprint, 3d printers, purchase 3d designs, sell 3d designs, and more. Try to put your most highly valued keyword first as the keywords are given weight by their order, first - most valuable and last - least vauavle.
- Use more H1 - H5 tags to create a hierarchy for your articles which will help your SEO
- Use more images in your articles, with appropriate alt tags and optimized meta data (filename, alt tag, descrition, captions)
- Create more interlinking structure from your blog to your products pages, and to other blog articles on your site, do this while using semantically relevant alt text which will aid search engines in associating your domain with other semantic concepts.
- Think about implementing schema.org, open graph protocol, twitter cards, and microformats. This will increase the semantic understanding of Google's bot crawlers.
- Check the Search Council for Crawl Errors, I tried to crawl your site but got denied, you might be doing this to Google's bots. I used Screaming Frog SEO but the site wouldn't respond, maybe this is by design, just wanted to bring it to your attention
Email me at larionovdmitri@learninternetgrow.com if you want to schedule a time to have a more in depth discussion.
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Hi,
Thanks for your message.
We run a website for 3D printable models called Threeding.com. The website has existed for two years and the content is quite good. We have thousands of models, regular articles in the blog but still we are far away from key keywords such as <3D printing models>, <3D Printable models>, <3D print designs> etc.
So, it is really frustrating to do everything by the book and we lack behind the main competitors with similar platforms.
That's the reason for my question.
Regards,
Tony
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Hi,
Thanks for your message.
We run a website for 3D printable models called Threeding.com. The website has existed for two years and the content is quite good. We have thousands of models, regular articles in the blog but still we are far away from key keywords such as <3D printing models>, <3D Printable models>, <3D print designs> etc.
So, it is really frustrating to do everything by the book and we lack behind the main competitors with similar platforms.
That's the reason for my question.
Regards,
Tony
-
Hi,
Thanks for your message.
We run a website for 3D printable models called Threeding.com. The website has existed for two years and the content is quite good. We have thousands of models, regular articles in the blog but still we are far away from key keywords such as <3D printing models>, <3D Printable models>, <3D print designs> etc.
So, it is really frustrating to do everything by the book and we lack behind the main competitors with similar platforms.
That's the reason for my question.
Regards,
Tony
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Hi Tony,
Most important thing about SEO is time. It takes (a lot of) time but: hard work pays off! Im now using Moz for 4 months and it is helping me to focus on the right things and optimize my shop.
With Search Console you should be able to see links and visibility in the SERP's quicker. Combined with MOZ you have a good setup for building good quality traffic.
Good luck!
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What am I doing wrong?
It sounds like you have tuned up your website and have improved its condition. That is the minimum entry fee for good website performance.
Now that you have done the basics, the best way to improve your organic performance is to get new high quality content on the site that is better than your competitors have published for the same topic. If you have the ability to produce content that is shared spontaneously by your visitors then you can spend all of your time producing more content. If you don't have that ability then you will have to promote it or hire someone to kick it up a notch.
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It's hard to make a judgement without seeing/comparing your website to your competitors. The types of backlinks, age of the content or even the content itself could be enough of a reason to outrank you.
How old is your website and what keyword are you trying to rank for?
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