Another Duplicate Content - eCommerce Question!
-
We are manufacturers of about 15 products and our website provides information about the products. We also offer them for sale on the site. Recently we partnered with a large eCommerce site that sells many of these types of products. They lifted descriptions from our site for theirs and are now selling our products. They have higher DA than us.
Will this cause a ranking problem for us? Should we write unique descriptions for them?
Thanks!
-
I totally agree with Linda. it won't hurt your site or won't penalize. I think the best solution for this is, just simply ask your partner site to change the product description rel= "author" as your site name. It will help the both sites.
-
There is no duplicate content penalty, as such. (Google "duplicate content penalty" for many articles about this.) When Google comes across duplicate content, it simply decides which version should appear in its index and drops the other one(s). This won't affect the high-quality content you have on other parts of your site.
-
Thanks Eric. I am not concerned about the distributor outranking me for the specific product name. Actually I'd prefer they get the sale. I am concerned that Google will in some way "penalize" my site for generic terms related to the category the products are in. The site is intended to be informational / educational and hopefully drive popularity of the products and sales.
And to Anthony's point above, there is additional content on the product pages. Although the reviews are provided by a 3rd party (Shopper Approved) so I don't think they are actually indexed as part of the page. I think it is some JS magic that I don't pretend to understand.
So I guess I am concerned it may look bad overall to Google and they would put us under some sort of Duplicate Content penalty. Is there such a penalty?
Ultimately looks like there's no avoiding writing some fresh copy just to be safe!
-
If the content was on your site to begin with (and was already crawled by Googlebot), then you would get credit for the content. If you're the manufacturer, I would think the eComm site would want to rewrite so they could drive sales and stand out from the crowd a bit. I also know it's a challenge in many cases to rewrite content due to vendor restrictions or staffing constraints.
That being said... Unique is always better because it will help the site rank within the same target market as their competitors, and will differentiate from the competition. I wouldn't worry too much about someone using your descriptions, since you should ultimately get authoring credit for the content (in Google's eyes) if it came from you first. All factors being equal, your site would prevail. It's possible you may be outranked for a product term if the other sites are stronger, but that evidence will come with time.
I would recommend asking the eComm site to rewrite/make the content unique, since that would do better for both parties. You're gambling with the same content on multiple sites, so its possible you could be outranked by a distributor. If you don't have restrictions around the content, I would either update your content or ask them to update theirs. Hopefully Google will see your site (the manufacturer) as a more relevant source, but I've seen some pretty funky things in the past so I wouldn't guarantee it.
-
Yes, this certainly could cause issues with your rankings. If the site is more authoritative than yours it certainly could be an issue. I would most certainly provide unique descriptions for them. Especially since this is a small number of products, not thousands of products. Also, focus on improving your content as well. Is there anything additional you could add to your page that would help the user? Perhaps some fresh user reviews or testimonials?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does duplicate content not concern Rand?
Hello all, I'm a new SEOer and I'm currently trying to navigate the layman's minefield that is trying to understand duplicate content issues in as best I can. I'm working on a website at the moment where there's a duplicate content issue with blog archives/categories/tags etc. I was planning to beat this by implementing a noindex meta tag on those pages where there are duplicate content issues. Before I go ahead with this I thought: "Hey, these Moz guys seem to know what they're doing! What would Rand do?" Blogs on the website in question appear in full and in date order relating to the tag/category/what-have-you creating the duplicate content problem. Much like Rand's blog here at Moz - I thought I'd have a look at the source code to see how it was dealt with. My amateur eyes could find nothing to help answer this question: E.g. Both the following URLs appear in SERPs (using site:moz,com and very targeted keywords, but they're there): https://moz.com/rand/does-making-a-website-mobile-friendly-have-a-universally-positive-impact-on-mobile-traffic/ https://moz.com/rand/category/moz/ Both pages have a rel="canonical" pointing to themselves. I can understand why he wouldn't be fussed about the category not ranking, but the blog? Is this not having a negative effect? I'm just a little confused as there are so many conflicting "best practice" tips out there - and now after digging around in the source code on Rand's blog I'm more confused than ever! Any help much appreciated, Thanks
Technical SEO | | sbridle1 -
Issue with duplicate content
Hello guys, i have a question about duplicate content. Recently I noticed that MOZ's system reports a lot of duplicate content on one of my sites. I'm a little confused what i should do with that because this content is created automatically. All the duplicate content comes from subdomain of my site where we actually share cool images with people. This subdomain is actually pointing to our Tumblr blog where people re-blog our posts and images a lot. I'm really confused how all this duplicate content is created and what i should do to prevent it. Please tell me whether i need to "noindex", "nofollow" that subdomain or you can suggest something better to resolve that issue. Thank you!
Technical SEO | | odmsoft0 -
Duplicate content and canonicalization confusion
Hello, http://bit.ly/1b48Lmp and http://bit.ly/1BuJkUR pages have same content and their canonical refers to the page itself. Yet, they rank in search engines. Is it because they have been targeted to different geographical locations? If so, still the content is same. Please help me clear this confusion. Regards
Technical SEO | | IM_Learner0 -
Duplicate Content Due to Pagination
Recently our newly designed website has been suffering from a rankings loss. While I am sure there are a number of factors involved, I'd like to no if this scenario could be harmful... Google is showing a number of duplicate content issues within Webmaster Tools. Some of what I am seeing is duplicate Meta Titles and Meta Descriptions for page 1 and page 2 of some of my product category pages. So if a category has many products and has 4 pages, it is effectively showing the same page title and meta desc. across all 4 pages. I am wondering if I should let my site show, say 150 products per page to get them all on one page instead of the current 36 per page. I use the Big Commerce platform. Thank you for taking the time to read my question!
Technical SEO | | josh3300 -
Duplicate Page content / Rel=Cannonical
My SEO Moz crawl is showing duplicate content on my site. What is showing up are two articles I submitted to Submit your article (article submission service). I put their code in to my pages i.e. " <noscript><b>This article will only display in JavaScript enabled browsers.</b></noscript> " So do I need to delete these blog posts since they are showing up as dup content? I am having a difficult time understanding rel=cannonical. Isn't this for dup content on within one site? So I could not use rel="cannonical" in this instance? What is the best way to feature an article or press release written for another site, but that you want your clients to see? Rewritting seem ridiculous for a small business like ours. Can we just present the link? Thank you.
Technical SEO | | RoxBrock0 -
Are aggregate sites penalised for duplicate page content?
Hi all,We're running a used car search engine (http://autouncle.dk/en/) in Denmark, Sweden and soon Germany. The site works in a conventional search engine way with a search form and pages of search results (car adverts).The nature of car searching entails that the same advert exists on a large number of different urls (because of the many different search criteria and pagination). From my understanding this is problematic because Google will penalize the site for having duplicated content. Since the order of search results is mixed, I assume SEOmoz cannot always identify almost identical pages so the problem is perhaps bigger than what SEOmoz can tell us. In your opinion, what is the best strategy to solve this? We currently use a very simple canonical solution.For the record, besides collecting car adverts AutoUncle provide a lot of value to our large user base (including valuations on all cars) . We're not just another leech adword site. In fact, we don't have a single banner.Thanks in advance!
Technical SEO | | JonasNielsen0 -
How do I fix this type of duplicate page content problem?
Sample URLs with this Duplicate Page Content URLs Internal Links External Links Page Authority Linking Root Domains http://rogerelkindlaw.com/index.html 30 0 26 1 http://www.rogerelkindlaw.com/index.html 30 0 20 1 http://www.rogerelkindlaw.com/ | 1,630 | 613 | 43 | 110 | As you can see there are three duplicate pages; http://rogerelkindlaw.com/index.html http://www.rogerelkindlaw.com/index.html http://www.rogerelkindlaw.com/ What would be the best and most efficient way to fix this problem and also how to prevent this from happening? Thank you.
Technical SEO | | brianhughes0 -
Similar Content vs Duplicate Content
We have articles written for how to setup pop3 and imap. The topics are technically different but the settings within those are very similar and thus the inital content was similar. SEOMoz reports these pages as duplicate content. It's not optimal for our users to have them merged into one page. What is the best way to handle similar content, while not getting tagged for duplicate content?
Technical SEO | | Izoox0