Incorporating Spanish Page/Site
-
We bought an exact match domain (in Spanish) to incorporate with regular website for a particular keyword. This is our first attempt at this, and while we do have Spanish speaking staff that will translate/create a nice, quality page, we're not going to redo everything in Spanish page.
Any advice on how to implement this? Do I need to create a whole other website in Spanish? Will that be duplicate content if I do? Can I just set it up to show the first page in Spanish, but if they click on anything else it redirects to our site?
I'm pretty clueless on this, so if anything I've suggested is off-the-wall or a violation, I'm really just spit-balling, trying to figure out how to implement this.
Thanks,
Ruben
-
If it is just a few pages and they are only translating, you can create the pages in spanish and use hreflang to markup the English page as being in English as the Spanish in Spanish.
Instructions here: https://support.google.com/webmasters/answer/189077?hl=en
-
Hi Dirk, I'm having a somewhat similar issue as Ruben above.
My client has a few products he is wanting to serve for spanish customers but not his entire website. Would we just need to create a subfolder for those few products with spanish content, etc. or would we need to almost create a smaller site within the subfolder for the spanish pages?
-
Buying the exact match domain just to rank should be treated as that only if that is what you want to do. It needs to have its own content and own marketing plan as it's a separate domain. I'd recommend one page that then pushes people to conversion, whatever that is, or to your main domain.
I think that's what you had in mind. But this is a new site totally, so it really needs the support of your own content linking to it and some marketing around it to gain links.
Don't duplicate your content and you'll be fine. See it as a microsite for that traffic in particular. Have fun with it!
-
Hi Ruben,
You could translate the full site or only part of it (focussing on the most important parts). Only putting a translated homepage is an option but will not help you much in terms of SEO & isn't really great for user experience either.
You shouldn't worry about duplicate content if you translate the content to Spanish (and certainly don't put canonicals to the English version). In multilingual countries (like mine) it's more or less the standard approach. If you want to make it very obvious for Google (and the other search engines) you can use the hreflang tags. Check here for more info https://support.google.com/webmasters/answer/189077?hl=en or here: https://moz.com/learn/seo/hreflang-tag
Personally I wouldn't put the Spanish version on a brand new domain - as it implicates that you'll have to build your reputation almost from scratch - rather use a folder on your main domain (domain.com/es/ ) - this way the Spanish pages will benefit from the reputation of your current site. You could use the Spanish domain as vanity url & redirect it to the Spanish version
Would also add a link on each page - pointing to the version of that page in the other language or (if only partially translated) - to the homepage of the other language.
If you have questions let me know.
Dirk
-
Dont just copy and paste withoutout canonical - thats duplicate content.
I would translate as much as possible just to serve my usuall quality to spain. Why should I do less than I can? I like to do things right - not just do them...Don't forget international SEO (hreflang a.s.o): https://moz.com/learn/seo/international-seo
Thats what I would do. Maybe I wouldn't have used a new domain - like to use one .. thats me, what are the others thinking?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anything wrong in linking to homepage from all sub domain pages?
Hi, We have 6 sub domains which are forums, guides, etc. They have their own visitors for the related queries. We are planning to divert some of them to the website to promote our product with latest content. We are planning to add a link from every page of sub domain to our website homepage. This makes additional thousands of internal links flowing to website homepage. Will this kind of internal linking structure hurts? Any risks involved? Thanks
Web Design | | vtmoz1 -
Does having too many wordpress portfolio pages with little content hurt a site's SEO?
I have a site that is for a service company, not image based like a photographer or artist. We utilize the Portfolio feature to create a gallery of floor coating finishes (images of all the flooring finish options available) but this solution has created /portfolio/file-name pages for each image. These pages have no other content besides the image. I've run SEMrush audits on this site which shows a high percentage of pages with low text/code ratio and duplicate content (a lot of the finishes have very similar names). This site has been extremely slow to improve any visibility online (more than 9 months) and I'm wondering if this is a factor by possibly having a negative effect on our site. We initially chose the portfolio option because it was the best-looking solution for our users but we can certainly change it to another format if that is better. Thanks!
Web Design | | WillGMG0 -
Sites went from page 1 to page 40 + in results
Hello all We are looking for any insight we can get as to why all (except 1) of our sites were effected very badly in the rankings by Google since the Panda updates. Several of our sites londonescape.com dublinescape.com and prague, paris, florence, delhi, dubai and a few others (all escape.com urls) have had major drop in their rankings. LondonEscape.net (now.com (changed after rank drop) ), was ranked between 4th & 6th but is now down around 400th and DelhiEscape.net and MunichEscape.com were both number 1 for several years for our main key words We also had two Stay sites number 1 , AmsterdamStay and NewYorkstay both .com ranked number 1 for years , NewYork has dropped to 10th place so far the Amsterdam site has not been effected. We are not really sure what we did wrong. MunichEscape and DelhiEcape should never have been page 1 sites ) just 5 pages and a click thru to main site WorldEscape) but we never did anything to make them number 1. London, NewYork and Amsterdam sites have had regular new content added, all is checked to make sure its original. **Since the rankings drop ** LondonEscape.com site We have redirected the.net to the .com url Added a mountain of new articles and content Redesigned the site / script Got a fair few links removed from sites, any with multiple links to us. A few I have not managed yet to get taken down. So far no result in increased rankings. We contacted Google but they informed us we have NOT had a manual ban imposed on us, we received NO mails from Google informing us we had done anything wrong. We were hoping it would be a 6 month ban but we are way past that now. Anyone any ideas ?
Web Design | | WorldEscape0 -
Schema.org - Right way to mark the pages
Dear all, Almost since we started designing our site, we are using schema microdata. It is not only because of the rich snippets, but because I want the search engines to better understand what we have. For example, the +1 buttom would not work properly without schema microdata, because it kind of ignores the OpenGraph parameters that specified image and description; and since we are a (very small) local bussiness directory (between other things), all our clients have a hand written schema complient description on their lisings, including address, opening ours, telephone number, description, etc. It is hand written by us because the tools avialable are simply not good enough to cover all different scenarios that a listing can present. I have not use, until today, a proper for the homepage, and it is probably the cause that our page lost the nice links below the site description in the google snippet. I did not place it on the body tag, but near the description, closing it inmediately after the description finishs. Now this is solved and we will wait to see if the links come back in the next weeks. Now to the question. Our site has three sections, with three different systems installed, two running wordpress and a third running another script. the main site is the local bussiness directory. The front page is mark as "schema.org/WepPage", and I do not know how to mark the other pages of the main site. I was thinking of marking the listings as "schema.org/ItemPage" since they are related to specific clients. Would you consired it to be right? Then, we have landing pages for the categories, should they be mark as WepPage, or as an Article, or something else? Many thanks in advance for your help, Best Regards, Daniel
Web Design | | te_c0 -
Should the parent directory of the main site-navigation be clickable or not?!?
Highly discussed in our team is the question: Should all parent navigation items be clickable, or only the ones that have no child menu appearing on mouse over? At Starwood Germany, we would like to adjust the main navigation for all our websites in order to improve consistency and user friendliness. At the moment, most of our websites feature both clickable non-clickable parent items, depending on whether the items have a corresponding child menu (appearing on mouse over) or not. See example here: http://www.imperialvienna.com/en Some of our team members believe it might be irritating and/or confusing for the user if some items are clickable while others are not. What do you think? Any thoughts and insights would be truly appreciated!
Web Design | | DFM_GSA0 -
Usual time to index and rank a new site
Hi Just wondering if anyone knew how long it usually takes for a brand new site to get indexed and ranked? I launched a new site about 5 weeks ago. So far I have had 96,000 pages indexed but the majority haven't ranked particularly well or appeared. The ones that have ranked aren't ranking high even though they have better content than competitors sites... And my old domain. Do I just need to hang tight and wait till my domain authority improves? Is there anything I can do to speed up this process? cheers
Web Design | | DavidLenehan0 -
Does Blog Look And Feel Have To Match Site Look And Feel?
For years I've run WidgetsAdvice.com as a standalone blog. It's done well, 4k uniques a day, 5PR site. But it's standalone. I recently purchased Widgets.com, which doesn't get much traffic and is only a PR2. To help grow Widgets.com, my obvious desire is to move the blog (WidgetsAdvice.com) over to Widgets.com and have it sit there as: www.Widgets.com/blog so I can get the good google juice to start flowing to Widgets.com Yes, I know it's important to do the page redirects properly, etc. That's not my question. My question is: Do they have to look the same? The page design of Widgets.com is very different than the blog. When I move the blog over, do I HAVE to make it have the same look and feel as the larger site? Does google penalize you if your blog has a different page design than the site it is blogging for? My preference would be to simply move the blog over and change nothing... maybe change the menus to point to the larger site, etc. But will google not like it looking different? (Widgets is obviously an example... my site name is different)
Web Design | | brianmcc0 -
Seo for flash home page?
I have a client who insists their home page be a single graphic image of their logo with php menus linking to all of the other pages up top. This appears to me to be an seo nightmare. They seem to be unwilling to have anything to do with changing the appearance and want to rely on seo for "all the other pages" on the site. What's an SEO to do in this situation? Is it possible to have a flash image that lands on a "homepage" for google to crawl, rather than a single image? What's the best seo approach here?
Web Design | | peaceland0