Does Google Analytics automatically desseminate Maps/Places traffic from Organic traffic? Do webmasters still have to apply UTM parameter tracking to URLS in their GMB profile listings?
-
It was recommended a few years to apply UTM parameters to local URLs to get more accurate referral/source tracking in Google Analytics. Here is an old Moz post about this process https://moz.com/blog/tracking-traffic-from-google-places-in-google-analytics
However does GA automatically separate this traffic out nowadays? Is there a method to identify the traffic coming from Maps/Places without UTM parameters? Is UTM tagging still necessary if we want to see these traffic reports?
-
This has been a common question from several of my clients. I'm shocked that Google hasn't done anything to segment this local traffic since it's coming from one of their own products. Google insights on the GMB panel isn't enough to cut it when our client has thousands of local listings.
-
Hi Rosemary,
No, the traffic will not be automatically separated by Google, but what your post has made me realize is that we really do need an update on this celebrated post that was written in the pre-Plus-divorce era:http://localu.org/blog/how-to-segment-local-search-analytics/
I honestly don't know if anyone has written anything on this important topic since the breakup. I'd love to see Ed Reese do a followup on that post, or someone else who is up to the task!
-
This is article from year of 2011 and today things are different.
Today you have Google MyBusiness where you can manage all your locations. And there is "insights" where you can see performance of this location individually and clicks to your site. Also clicks for driving directions, click to phone, etc.
But if you wish you also can tag url to minimize spending time going back and forth in MyBusiness and Analytics.
-
Hi there.
As far as I know - no, Google doesn't separate it. If you go to your google analytics account and got to real-time view, and then go to google and find your company in maps and click on website's url, you will see that in real-time traffic sources in still displays as Google/organic source/medium.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Way to see clicks on GMB Products
Hey! I just added products to my Google My Business page. The company I work for does experiential entertainment so you cant actually buy the products but you can buy tickets to them on the website so I added them as a product with a Learn More button. Is there a way for me to see how many people clicked "Learn More"??
Local Listings | | danieldaher0 -
How has the MOZ community used the new query data from Google My Business?
Our team has been diving into the wealth of knowledge that the Google My Business query functionality has created for us. In an effort to start the conversation on best practices, we're interested to hear how the MOZ community has used this data. Excited to hear how the community is using the data!
Local Listings | | ReunionMarketing1 -
Google my business: How "Listing on Maps" are calculated? They are too high for us!
Hi Moz community, Our business listing on Google show some unbelievable statistics. According to their insights, we have 21K "Listing on Maps" and 1K "Listing on Search". This is impossible. Have you ever faced this? How these are calculated? There is no way that our business will be searched 20 times more on maps than usual search. Please clarify. Thanks
Local Listings | | vtmoz1 -
Improve Google Business ranking
While my client's websites have been ranking well in SERP for their keyterms I'm at a lost on what I can do to improve their Google business/map presence. I'm referring to their listing where the top three come up or when you search on Google Maps.
Local Listings | | FPK
https://gyazo.com/26ec78ed7f712157ec72492199545431 Ex 1. Several months ago my client was ranked #1 both for SERP and maps until they dropped to 2nd on maps. Now they're ranked 1st in search yet 2nd for local business rankings as you can see from the screenshot above. At one point my client's business did have more reviews than the 1st ranking business yet they still weren't 1st. Ex. 2. Client(s) is ranked 4th in search and doesn't show in the top 3 map listings for their search term. If you click on More places to view Google Maps they're listed all the way down as the 15th listing or worse can't even be found when searching by their main SEO key term . Of course they are found by searching for their business name so it's not like there is a problem with the listing. I make sure to: Completely fill out their Google Business profile(NAP, hours and add pictures) Have my client try to gain positive reviews Manage and respond to reviews(mainly the negative ones) Add map and Google business link to their website Can anyone offer any other insight on what else can be done to improve their local presence on maps that I might be missing?0 -
I have 2 locations and 6+ Google Business pages... How can I combine the duplicates without losing maps rankings?
I have 2 locations and 6+ different Google Business pages due to a company merger and automatic page creation. Some of the GMB even pages rank in maps above the ones we use for certain terms and most bring traffic to my site, but I know the dupes are hurting our maps rankings. Is there a way I can consolidate these pages by combining them? Or am I better off just biting the bullet and deleting the pages I don't want to use?
Local Listings | | formandfunctionagency0 -
Multi city locations and webmaster tools
I recently read this article: https://moz.com/ugc/get-your-multilocation-business-ranking-in-multiple-cities-with-one-domain-21815 In it Brian talks about setting up webmaster tools for city locations and directories. So my client has a site: www.example.com/city1 and www.example.com/city2 How do I configure webmaster tools for these city locations. Is it possible?Is it worth it?
Local Listings | | AL123al0 -
How long until an address changes after verification on Google My Business?
Started working with a company recently that had a Google My Business with an old address. I went ahead and claimed it and verified it with the postcard, but it still shows the old address if search. How long will that be?
Local Listings | | EcommerceSite0 -
Competitor outranking me on google with their yelp, facebook and youtube pages
I'm working to rank for a local search term (my city wedding photographers). I'm frustrated that my competitor is outranking me not with their website (they are no. #9 and I'm #6) but with their Yelp account (#1) Facebook Account (#5) and Youtube account (#7 - not outranking me, but right below me). I'm going to continue working on my SEO to hopefully get higher up, but even then, they are basically dominating page 1 with their links. It gets worse on page 2. They are showing up 5 times for youtube/vimeo videos, and 1 time with a spammy landing page with no images, full of keyword anchored links to their main site. What gives? Since when are social media profiles outranking local sites on google organic searches? Could it be that our keyword is just so low competition that google has allowed all this stuff to rank so highly?
Local Listings | | studio35design0