Does getting a placement in a high DA site matter if PA remains low?
-
I run a very small business in Australia, and was thrilled to create content which got picked up by a DA92 site in my industry. PA is at 1 as it's only been live for 2 weeks now, and I have a couple of questions that I couldn't find online:
-
If a huge site like the Wall Street Journal adds content all the time, the page gets buried in their history. Would the PA improve over time, or should I just expect it to remain at 1 or 1-10?
-
Is the boost to my SERP's negligable, is there a period where I need to wait to see the effect, or is there any effect whatsoever if the PA remains low?
Thanks so much in advance, I really appreciate any input.
Cheers,
Marcus -
-
thanks so much for your reply Brian that makes a lot of sense.
I'm now just waiting for another couple of links to get indexed, then hopefully I'll see some rewards for the work done!
Cheers,
Marcus
-
If that link comes from a Wall St. Journal Property that doesn't allow just anyone to create pages with followed links (i.e. blogspot), I would anticipate that link yielding terrific long term results for your site's page and domain authority. Most small businesses have a very hard time getting those types of links so you should be very proud.
At the same time though, when it comes to linkbuilding always remember to play the long game. Every once in awhile that unicorn link that makes an instant impact comes along but generally speaking that's a result of click through traffic as a result of people clicking on that link when the page goes live ... it sounds like that's NOT the case here if I understand your post correctly so I would just keep doing what you're doing that got you that link in the first place
Also, I'm sure you've already done this but it's always a good idea to share links about your business from other sites on your social media for the bragging rights and of course, it won't hurt the value of that link to have good social signals going to it.
-
Thanks for the reply Matt, that makes a lot of sense.
As a follow-up query, if it's picked up on a large site that generates daily content, should the PA not improve by much, will the link even matter? The content was to a Wall St Journal property, and as a result I doubt people will read it now that it's a couple of weeks old and newer content has gone up on their site. Originally I was thrilled, but I'm starting to doubt whether it will matter that much to my rankings, as it will continue to go deeper and deeper in to their history.
Cheers,
Marcus -
Sure! It's almost like it's my job.
In general, your timeline is accurate. Campaigns—including crawl report, keyword rankings, etc.—update weekly.
-
I'm still learning about refresh rates & the inner workings of Moz - today I learned a bit more, thanks Matt.
-
Oh, and just to say: Congrats on your content getting picked up. That's pretty rad.
-
Hi Marcus!
What I'm getting from your question in that a high-authority site has a roughly two-week-old page featuring a piece of content of yours. Is that correct?
Generally, a PA or DA of 1 simply means that we don't yet have information on that URL. As I explained in my response to John, we gather that information through our crawl of the web as documented in our Mozscape index. That crawl takes ~1 month.
PA and DA are based on pretty much the same factors, and those factors are almost entirely based on the strength of the backlink profile. According to the Open Site Explorer home page, the last index was released March 2, and the next index is expected to be released March 30. That makes March 30 the earliest you can expect to see information about that page. It's quite possible that you still won't see it until the following update.
PA and DA are both based on pretty much the same factors, and those factors are based almost entirely on the strength of the backlink profile. The difference is that DA is based on the backlink profile for the entire domain, while PA is based on the backlink profile for just that page. PA can be raised by building links to the page. If it doesn't gain links, PA won't improve (though I'd expect it to me higher than 1 once it's been crawled and indexed).
Now, lastly, you ask about your boost in the SERPs. I assume you mean you're expecting a bump for your site, since the high-authority site links to you through the content it's picked up, yes? In that case, you may see some benefit on the SERPs well before the change is reflected in PA (Google crawls a lot faster than we do). The amount of a boost you get will depend on a lot, including your competitors' link profiles and whether the content that got picked up also appears on your site (if it does, I hope the high-authority site is pointing to the original content on your site with rel=canonical, or you could find yourself competing with them).
I really hope that makes sense. Let me know if you need more clarification, or if I'm just totally misunderstanding your question!
-
I just want to add a point of clarification to #1 there:
It could actually be several months before PA and DA update to reflect changes. This is because PA and DA are link metrics based on our Mozscape index (the index that also powers Open Site Explorer). Index update times vary, but it's fair to say they take an average of 4 weeks or so to compile. So, link metrics update approximately once per month.
But!
Say your site acquires a new backlink, which may have an affect on its authority metrics. If Mozscape is still in the process of crawling and indexing the web and hasn't yet crawled your site, then provided your site gets does get crawled you'll see the changes in the next index release.
If, however, Mozscape is still in the process of crawling and indexing the web and has already crawled your site, you won't see any update for 2 or more index cycles. This is because your site has already been crawled in that cycle and won't be recrawled until the index is released and we start on a new one.
You can see the date of the last release and the expected date of the next on the Open Site Explorer homepage, or here.
Does that make sense?
-
I'm fairly new, so take this with a grain of salt but:
-
I expect the PA might improve over time, although I can't be sure. Also remember that Moz doesn't update in realtime, so even if Google figures out what's going on and gives you credit, it might take a week or two to show up in Moz.
-
(I'm more confident on this answer) It'll take time. Nothing in SEO is instant, in my experience. Also, if the huge publication picked it up & linked to you, you'll probably get a bunch of other copy-cat links.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our Web Site Is candere.com. Its PA and back link status are different for https://www.candere.com, http://www.candere.com, https://candere.com, and http://candere.com. Recently, we have completely move from http to https.
How can we fix it, so that we may mot lose ranking and authority.
Intermediate & Advanced SEO | | Dhananjayukumar0 -
Is it Wortwhile to have a HTML site map for a Large Site
We are a large, enterprise site with many pages (some on our CMS and some old pages that exist outside our CMS). Every month we submit various an XML site map. Some pages on our site can no longer be found via following links from one page to another (orphan pages). Some of those pages are important and some not. Is it worth our while to create a HTML site map? Does any one have any recent stats or blog posts to share, showing how a HTML site map may have benefited a large site. Many thanks
Intermediate & Advanced SEO | | CeeC-Blogger0 -
Why is my site not ranked?
Hey, does enybody have an idea, why my site www.detox.si is not ranked for the KW detox in www.google.si (Slovenia). It is being indexed, but it does not rank and i have no idea why. Best, M.
Intermediate & Advanced SEO | | Spletnafuzija0 -
Why Did My Site Go Limp On Me?
One of my clients was once in the #1 position for "Philadelphia interior designer" and other related terms, but her site has dropped significantly. Still it is on the first page, but far from its former glory. http://www.interiorsbydonnahoffman.com is the site. What really confuses me is why in her home turf search of "Bucks County Interior Designer" a competitor, http://www.miriamansellinteriors.com, is above her in the SERPS. According to OSE her competitor has a PA of 32 vs my client's 39. My client has 35 Linking Root Domains (and some of high quality) compared to just 11 for the competition. In all aspects her competitor looks weaker and less relevant to me. Her site has been weak in the SERPs since May/June. We are redesigning her site- she has a high bounce rate compared to my other interior design clients, something like 55%. Any insights from y'all?
Intermediate & Advanced SEO | | dfhytrwy0 -
Google penalized site--307/302 redirect to new site-- Via intermediate link—New Site Ranking Gone..?
Hi, I have a site that google had placed a manual link penalty on, let’s call this our
Intermediate & Advanced SEO | | Robdob2013
company site. We tried and tried to get the penalty removed, and finally gave up and purchased another name. It was our understanding that we could safely use either a 302 or 307 temporary redirect in order to redirect people from our old domain to our new one.. We put this into place several months and everything seemed to be going along well. Several days ago I noticed that our root domain name had dropped for our selected keyword from position 9 to position 65. Upon looking into our GWT under “Links to Your site” , I have found many, many, many links which were pointed to our old google penalized domain name to our new root domain name each of this links had a sub heading “Via this intermediate link -> Our Old Domain Google Penalized Domain Name” In light of all of this going on, I have removed the 307/302 redirect, have brought the
old penalized site back which now consists of a basic “we’ve moved page” which is linked to our new site using a rel=’nofollow’ I am hoping that -1- Our new domain has probably not received a manual penalty and is most likely now
received some sort of algorithmic penalty, and that as these “intermediate links” will soon disappear because I’m no longer doing the 302/307 from the old sight to the new. Do you think this is the case now or that I now have a new manual penalty place on the new
domain name.. I would very much appreciate any comments and/or suggestions as to what I should or can do to get this fixed. I need to still keep the old domain name as this address has already been printed on business cards many, many years ago.. Also on a side note some of the sub pages of the new root domain are still ranking very
well, it’s only the root domain that is now racking awfully.. Thanks,0 -
How best to structure wordpress site.
I need help on how to structure my wordpress site to avoid duplicate content issues. Basically I have a main category page for each of my targeted keywords (about 12). From each of those though I want to create a category for each county in the uk and then about 15 towns within each county. This means I'm creating a LOT of categories. Eg: /plumbers/lincolnshire/lincoln x 15 other counties and towns /local-plumbers/cambridgeshire/cambridge x 15 other counties and towns (I have about 12 main keywords I'm going after) I'm basically creating a category for every town in the UK going after long tail keywords. What is the best way to manage this in wordpress? Advice from another question I posted on here is to write a unique category description for each one as the posts in each category are almost identical. The other problem here is I'm ending up with hundreds of links on a page. (They can't all be seen by the user as I'm using a drop down menu plugin). Any advice appreciated.
Intermediate & Advanced SEO | | SamCUK0 -
What is Local Citation And how to get high ranking on targeted keyword
Hello Friends, Can anyone tell me what is Local Citation and how to optimize business on targeted keyword. What are the sources needed to optimize local listing on google places. I submit my business citation up to 50 local listing sites but the results are 0. My company got no leads Via local listings. Please tell me how would I optimize my company local listing citation and how to increase chances to get leads on local listing sites.
Intermediate & Advanced SEO | | KLLC0 -
What on-page/site optimization techniques can I utilize to improve this site (http://www.paradisus.com/)?
I use a Search Engine Spider Simulator to analyze the homepage and I think my client is using black hat tactics such as cloaking. Am I right? Any recommendations on to improve the top navigation under Resorts pull down. Each of the 6 resorts listed are all part of the Paradisus brand, but each resort has their own sub domain.
Intermediate & Advanced SEO | | Melia0