Weird: Local Landing Page Not Showing In "City + Brand" Search Query
-
Hi Mozzers,
I've noticed something strange that I can't quite wrap my head around. I'm hoping it's an easy fix and I'm just overlooking something.
Backstory: I'm managing all things digital for a local flooring retailer that has 6 showrooms in the region. I've done basic local SEO - local landing pages with proper markup, GMB set up and verification, Moz Local scores are in the 80% range for each location and improving steadily, etc. However, one of my locations is way behind all of the others in both organic searches and the map.
Recently, I did a search for "city + brand" for this particular location in an incognito window and the page came up on the 4th page. When I perform the same search for any of the other locations, the respective landing page come up 1st or 2nd along with the homepage. I even searched using the title tag as well as a few more specific searches and still nothing on the first page.
This is weird, right? Has anyone experienced this before? Search Console came back perfect, so no penalties and it's definitely being indexed.
For reference, the page I am referring to is http://www.nextdayfloors.net/locations/columbia/ and the location query I am using is "Columbia, MD"
Any help is much appreciated!
Thanks!
Tim
-
Hey Thomas,
By a happy coincidence, I just happened to write a blog post on this here recently:
https://moz.com/blog/overcoming-your-fear-of-local-landing-pages
Hope it gives you some new ideas!
-
Thanks for all of your insight! The company rebranded from Bill's in 2014, so we're in the process of cleaning up the citations. It does take a lot of time for 6 locations!
One question regarding the content on the landing pages... what else would you recommend adding? I already have 300+ word body copy, hours, directions, map, photos, store manager, etc.
Thanks again!
-
Hey Thomas!
-
Perfectly fine that they kept the number as long as you are working on getting every possible old citation cleaned up to reflect the new address/new number. Moz Local will help with this, but you may need to do some manual work as well. Good to know that no locations are sharing phone numbers. That can be a disaster!
-
Regarding duplicate content, you might want to check out this post, https://moz.com/blog/how-to-defeat-duplicate-content-next-level but if you've only got 6 locations, I would honestly recommend also doing a manual read-through of each of the 6 landing pages to be sure they are actually unique and helpful (i.e. not just swapping out city names or making a minimum effort in some way).
-
Good idea to make the Locations its own link in the menu. That could help!
-
Getting duplicates like these resolved is going to be very important: https://moz.com/local/details/JTI1NUIlMjUyMk5leHQlMjUyMERheSUyNTIwRmxvb3JzJTI1MjIlMjUyQyUyNTIyMjEwNDUlMjUyMiUyNTJDJTI1MjJOZXh0JTI1MjBEYXklMjUyMEZsb29ycyUyNTIyJTI1MkMlMjUyMjY1MDUlMjUyMERvYmJpbiUyNTIwUm9hZCUyNTIyJTI1MkMlMjUyMjIxMDQ1JTI1MjIlMjUyQyUyNTIyNDEwNzQ0ODk1MCUyNTIyJTI1NUQ=
The shared phone number between your business and a business called Bill's Carpet Fair is concerning. I don't know if this stems from re-branding or something else, but this would be worth doing a full citation audit for to be sure Google is convinced that your business ... and not Bill's ... is located at that phone number.
-
On these pages, I recommend that you put the business name with the rest of the NAP. Right now, it looks like the name of this business is Columbia, MD Flooring Showroom and you have the address separate below with no name.
-
You might also want to consider putting the 6 locations in the footer.
-
Finally, the content on the landing pages is a decent start, but there's room for improvement, and if you want to convince Google that a landing page is more worthy of top billing than a homepage, assessing and improving the content could be an important step!
-
-
Thanks for checking in, Miriam,
-
So, what is interesting here is this store moved locations in 2014, but kept the same phone number. I've been using Moz Local to help clean this up. Other than that, absolutely not sharing numbers.
-
Yes, it's all unique as far as I'm concerned. Is there a good way to check this?
-
This is something I've heard a few times. We will be adding a Locations link to the top of the page (third nav where Specials live now). It's currently accessible via Ways To Show > In Store
Thanks!
-
-
Hi Thomas!
I see what you mean regarding the homepage rather than the landing page coming up, though the knowledge panel to the right is correct for this location. 3 Quick Questions:
-
Are you sharing phone numbers between any of the locations
-
Is the text on all of your landing pages unique, or is any of it duplicate text?
-
I am not finding an obvious option in your menu to see all of your locations on the website. Something like 'Cities We Serve' in the top menu. What's going on with that?
-
-
There's a lot that could be going on here. How are the citations for each of the locations? Also have you configured the local schema on each local landing page? I wrote an article here on Moz a while back that I think might be helpful:
https://moz.com/ugc/get-your-multilocation-business-ranking-in-multiple-cities-with-one-domain-21815
-
Hi Tim,
I'm seeing much stronger results for my searches on this end. With a query of "columbia next day floors" I have the correct in the 4th organic position. With a query of "columbia md flooring showroom" I'm seeing that same page in position 8.
I will say that this location appears to have tougher competition than the others. Reviews on your Google Local page will help close the gap. Also, it is possible to get the site-wide footer location text linked?
Happy Optimizing!
Lindsay -
However, when I put 'next day floors' in Moz's local search I see you may have some duplicates. Google could be choosing what they perceive is the best instance of the query in some searches and you may be seeing that listing being pushed further down in the SERPs.
-
When I ran a similar query the Columbia, MD location shows up on the first page. It is the Dobbin rd location.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Preventing multiple market domains from appearing in the local search rsults
Working on an international client, how would you help solve multiple market domains from appearing in the local search rsults?
Local Website Optimization | | Cristiana.Solinas0 -
Page optimisation score = 93, but rank on 2nd page?
So, one of my pages has an optimisation score of 93. The DA of the website is 74 and is lower than many of our competitors, but to rank 12th? Anyway, does anyone have any suggestions? All the images are under 100kb, but the page speed isn't great (not something I'm currently able to change). All alt tags are using variations of our keywords.
Local Website Optimization | | SwanseaMedicine0 -
Query results being indexed and providing no value to real estate website - best course of action?
Hi friends, I have a real estate website that has thousands of these type of query results pages indexed - http://search.myrealestatewebsite.com/l/43453/New_York_City_Rentals?per=100&start=159 What would be the best course of action to ensure those do not get indexed, as most provide no value whatsoever. 1. I'm limited to what I can do in the IDX, but I do believe I can modify the URL parameters for the website in Webmaster tools? Would this be correct? What would my parameter look like? 2. I have a webmaster tools for the website, then also the subdomain, which one would I submit the url parameter, or both?
Local Website Optimization | | JustinMurray0 -
How does duplicate content work when creating location specific pages?
In a bid to improve the visibility of my site on the Google SERP's, I am creating landing pages that were initially going to be used in some online advertising. I then thought it might be a good idea to improve the content on the pages so that they would perform better in localised searches. So I have a landing page designed specifically to promote what my business can do, and funnel the user in to requesting a quote from us. The main keyword phrase I am using is "website design london", and I will be creating a few more such as "website design birmingham", "website design leeds". The only thing that I've changed at the moment across all these pages is the location name, I haven't touched any of the USP's or the testimonial that I use. However, in both cases "website design XXX" doesn't show up in any of the USP's or testimonial. So my question is that when I have these pages built, and they're indexed, will I be penalised for this tactic?
Local Website Optimization | | mickburkesnr0 -
Landing pages of web pages for multiple cities served
I have a customer that services literally hundreds of towns. I'm trying to figure out the best way rank in each town. Should I create a landing page or a webpage for each city and optimize for each particular town ( facts/information about the town. SEO titles H1, H2 and alt tags? Thank you!
Local Website Optimization | | Miles230 -
Can a localization web design update hurt SEO?
Hi mozzers, Me and my team are having a major website refresh and update for one of our client's. The structure of the website can be divided into 2 types of pages: corporate pages(representing the core services of the company which rank nationally) and microsite pages(representing each and every 30+ franchise locations ranking locally). Right now when you visit the Seattle microsite page you have localization feel but the main nav(of corporate site) remains at the top on top of the subnav(orange under map) which is customized for the location where you are in. My colleague who is the main person in charge of this website update would like to create a better localization experience for users in specific cities by having one main navigation instead of 2 displaying exactly the same pages displayed on the actual subnav (actual microsite) (images are below of actual and potential look of the website). FYI: URLs will remain the same. I really like this idea of a more personalized experience but I am afraid that the local seo strategy we have done so far may be jeopardized because of this new design but i am not sure. Am I right? Are we going to lose national and/or local rankings? Will this fresh design hurt the SEO we have been doing for the past few years? It would be great to provide me "best practice" tips to follow for this case as far as what are the steps I should be paying attention... Thank you guys! ktJrsNx.png Boq4Pvt.png
Local Website Optimization | | Ideas-Money-Art0 -
Local SEO + Best Practice for locations
Hi All, Based on a hypothetical scenario, lets say you are a plumber. You live and operate within Chelsea in London. You have established a Google places profile and incorporated schema data to tell Google your fixed place location. In addition you operate in several nearby towns with no fixed location presence. i.e Brentford, Bromley, Catford, Cheswick and Tottenham. I create a feature rich page on 'How to find a quality plumber'. Within the page I incorporate the following description: blah blah, as a quality plumber serving the community of Chelsea, we also offer our services to nearby towns of Brentford, Bromley, Catford, Cheswick and Tottenham. I create hyperlinks for the towns (Brentford, Bromley, Catford, Cheswick and Tottenham) that allow the user see in details a full list of services, operation hours, etc. Naturally all towns will have there own unique content (no duplication). Question
Local Website Optimization | | Mark_Ch
Is the above scenario the correct way to provide local seo or is this approach considered spammy to Google? Thanks Mark0 -
City in title tag hurt Local Search?
Big city A is the target optimization for services. Suburb city B is the location of the business. Will having big city A in the title tag of pages confuse the NAP consistency and local SEO for the site?
Local Website Optimization | | LyntonWeb0