keywords are not ranking as per the expectation and need site review too
-
Hello,
Recently We have a taken a project " http://customerconnect-services.com/ " and are responsible for the Digital Marketing for the website. FYI, we have been following the best On-Page SEO practices ever since we took the project: Performing Keyword Research, Finalizing the Keywords,Using those in the Page-Title, Meta-Descriptions, Heading Tags and of course in the Content as per MOZ suggestions & SEO standards. But, we are unable to rank in first page; all the considered keywords have a ranking of 51+ which is a serious matter of concern for us. We have also checked whether the Domain / URL has been blacklisted, but it's not (Not even by Google).
We are therefore unable to figure out what is going wrong even after following so many best practices to get the keywords a good ranking (1st & 2nd page of SERPs). Therefore I would like to request you to provide your expert opinions in this regard by checking what is it that we are not getting right.
The website url is http://customerconnect-services.com/. As this is a high-priority issue for us & the client is a prestigious one of course, please help.
Looking forward to hearing from you at the earliest.
Thanks & Regards,
Harini -
I second this! Thanks for all the extra help you've been giving folks in the forum lately, @Hurf.
-
Hi Harin,
Did you see the extremely generous responses to your question? Please let us know if you've been able to sort this out or not -- and if any of the responses helped answer your question, please mark them as a "Good Answer." Thanks!
Christy
-
Thanks, EGOL, that's most kind.
(Does anyone know where the blushes emoticon is, on here?)
-
Nice work, Hurf.
That was a great and very generous review. Among the highest quality given at Moz Q&A.
-
The site is indexing okay. A Google search using " site:http://customerconnect-services.com " will give you a rough approximation of what has been indexed for this site (Google Search console will provide more accurate data, however).
But Indexing isn't your issue. In short, this site isn't ready and, I'm afraid to say, it doesn't really deserve to rank well. (That doesn't mean it can't rank well, but it needs work - lots and lots of work.)
Looking through the currently indexed pages, you will see that a few Lorem Ipsum (pages with dummy content) have been indexed (these now 404 - http://customerconnect-services.com/?p=12982 for example), this is our first indication that the site is/was recently under development.
Further, there are other signals that this site isn't yet compete: http://customerconnect-services.com/our-offerings/ - the second slider on this vaguely titled page shows a slider "CONDO Makes selling and buying easier...." This is in no way relevant and is likely a remnant from using a template site with pre-populated demo content.
While we are on this page, let's look at the Navigation label and URL - 'Our Offerings' /our-offerings - offerings of what to whom? This could not be vaguer! These elements need to be used to tell visitors explicitly what it is you do. 'App Development' /app-development or similar would much better. As it stands, the visitor is expected to click it to find out what the page might be - assuming that they're sufficiently motivated to do so. Take a look at Steve Krug's 'Don't Make Me Think' then buy every client a copy. (http://www.uxbooth.com/articles/10-usability-lessons-from-steve-krugs-dont-make-me-think/)
Look at those who are ranking well for this phrase and compare your client's page against it Here's an example (These are number one in the UK for the term 'mobile app development':
https://www.mobilesmith.com/app-development/ - not an exact match for the service your client offers (though I'm still not sure what that is) but it's close enough to demonstrate the gap between where you/your client is and where they want to be. On-page grader gives your client's 'our offerings' page a generous C for 'mobile app development' from a user's perspective, it's a F.
Then, below the slider we get:
GET FEATURED ON GOOGLE AND APPLE STORE. ENHANCE CUSTOMER ENGAGEMENT USING ANDROID AND IOS APPS
Stop. What does that actually mean? This is just vague filler - it means nothing. and you're still not telling me what you do!
The list goes on (and on), I'm afraid. And while I'm being brutally honest, the domain name is AWFUL - it is as vague as the rest of the content, it also entirely unmemorable; not the end of the world if your content and user experience is up to scratch but it isn't. (Granted, as the SEO for this client, this is likely to be out of your remit.)
I don't think I would be helping you if I were to be delicate about this, so forgive me: The site looks like a template site with some content hastily thrown into it. In essence, your client has a LOT of work to do before they can expect to see results.
The technical SEO aspects/mechanics of the site (that you reference in your question) are a secondary concern. Content and UX are your primary concern - without getting those right, you're never going to succeed. Google is better than it's ever been at sniffing out weak content, so don't expect to circumvent this with a few keywords in your content and a handful of backlinks.
Good SEO is hard enough when you're working with a well-designed and well-established site; with a half-done website, that has been (or appears to have been) hastily assembled, it's impossible.
Start (and finish) with the user in mind, give the user what they want (Google is not your user), answer their questions, deliver your message clearly and make it easy for them to engage with you and then build upon that.
I'm sorry to be so blunt, but no-one wins until these issues are tackled head-on.
As an aside, I'd run a Fetch as Google from Google Search Console to speed up re-indexing. (https://searchenginewatch.com/sew/how-to/2326164/index-your-content-faster-with-the-fetch-as-google-tool)
Good luck!
-
Are you ranking for branded search ( the name of the company) at all? I know, they chose such an over-used name, it makes your marketing/seo job harder.
Just based off a quick look...you have a DA of 1...so, you need a lot more backlinks to rank.
I am actually wondering if the site is even being indexed by Google, since i can't find it all all...even when searching the homepage address.
my quick take,
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Tools Do I USe To Find Why My Site No Longer Ranks
Hi, I made the mistake of hiring a freelancer to work on my website [in2town.co.uk](link url) but after having a good website things went from bad to worse. The freelancer was kicked off the platform due to lots of compliants from people and creating backdoors to websites and posting on them. It cost me money to have the back door to our site closed. I then found lots of websites were stealing my content through the rss feed. Two of those sites have now been shut down by their hosting company. With all these problems I found in Feb that the hundreds of keywords that I ranked for had vanished. And all the ones that were in the top ten for many years have also vanished. When I create an article which includes https://www.in2town.co.uk/skegness-news/lincolnshire-premier-inn-staff-fear-for-their-jobs/ they cannot be found in Google. Normally before all these problems, my articles were found straight away. If I put in the title name Lincolnshire Premier Inn Staff Fear For Their Jobs and then add In2town in front of it, then instead of the page coming up with the article, it instead shows the home page. Can anyone please advise what tools i should be using to find out the problems and solve them, and can anyone offer advice please on what to do to solve this.
Technical SEO | | blogwoman10 -
New SEO manager needs help! Currently only about 15% of our live sitemap (~4 million url e-commerce site) is actually indexed in Google. What are best practices sitemaps for big sites with a lot of changing content?
In Google Search console 4,218,017 URLs submitted 402,035 URLs indexed what is the best way to troubleshoot? What is best guidance for sitemap indexation of large sites with a lot of changing content? view?usp=sharing
Technical SEO | | Hamish_TM1 -
White listing a site
A new clients site is blocked by a lot of Firewalls. And I can't work out why, the content is family friendly they sell nursery equipment. I've run it through the Google checker and there is no malicious software found on the site. Can anyone tell me what I need to do to get this site unblocked? The url is http://knuma.co.uk/
Technical SEO | | Marketing_Optimist0 -
My Rankings Keep Going Down - Needs some more ideas on why...
Hi Everyone, I have been working on the website www.PetsSpark.com for a while now. I used to be on the first page for many of my keywords, now I am lucky if i am on the 2nd or 3rd. I stopped my SEO efforts for about 3 months while making changes to the website, its whithin these 3 months that I started dropping from the first page. The biggest thing I notice is the "type" of website now ranking for my main keywords. Mostly Forums, Blogs, or Product Review websites. Take for instance Dog Tear Stain Remover. I used to rank at about #5 for this keyword and now i rank at #20. I'm not sure if my loss of ranking is a combination of things like who Google is letting rank now or if there is something wrong on my website, etc. Can anyone give me a little insight?? Please.... I will also be happy to give more information about what has been going on if needed.
Technical SEO | | DTOSI0 -
Keyword density question.
For instance, if the keyword I'm targeting on a specific page is "New Orleans", the Keyword is everywhere it's supposed to be, title, meta, content, internal links, etc, .... So when I check my most relative key words with different tools, it always breaks the word up like: new - 12 times 2.3% orleans - 12 times 2.3% Should I try to fix this? or is this normal? and does google view this as 1 keyword when evaluating my site?
Technical SEO | | Nola5040 -
One site per location or all under and umbrella site?
I am working on a project where we are re-branding lots (100+) existing local business under one national brand. I am wondering what we should do with their existing websites, they are generally fairly poor and will need re-designing to match the new brand but may have some residual links? 301 redirect the URL to the national site, e.g. nationalsite.com/localbusinessA? If so what should I look out for? Do I need to specifically redirect any pages that have links to them to the same pages on the new site? Or should I give them a new standalone website that they link back to the national brand site? More than likely this will be hosted on the same server and CMS as the main site just the URL will remain Do I need to make sure that any old URL's that had links to them are 301'd to the new pages? Many thanks for you advice.
Technical SEO | | BadgerToo0 -
Ranking Internationally
Whats the best URL strategy to rank for one term in different countries? We currently rank well in Australia, but are tackling many countries over the next few months. The page I am ranking is http://www.spendbitcoins.com/buy for the term 'buy bitcoins' or 'buy bitcoins in Australia' (replace Australia with each specific country, i.e. New Zealand, Japan, etc.) These are the strategies I have come up with, is one of these good or is there a different better way? Use country specific TLDs, pulling the content from the same site w/ translations Use country specific TLDs and create separate sites and create completely original content Use country specific TLDs, forwarding to the primary domain use a subdomain from the same site modify the page link to be something like spendbitcoins.com/buy/new-zealand Don't worry about any of this and just get links from sites with the proper TLD
Technical SEO | | jaychristopher0 -
Site revision
our site has complete redesign including site architecture, page url and page content (except domain). It looks like a new site. The old site has been indexed about thirty thousand results by google. now what should i do first?
Technical SEO | | jallenyang0