Can we ignore "broken links" without redirecting to "new pages"?
-
Let's say we have reaplced www.website.com/page1 with www.website.com/page2.
Do we need to redirect page1 to page2 even page1 doesn't have any back-links?
If it's not a replacement, can we ignore a "lost page"?
Many websites loose hundreds of pages periodically. What's Google's stand on this. If a website has replaced or lost hundreds of links without reclaiming old links by redirection, will that hurts?
-
I highly recommend putting a 301 redirect in place for any links like the one you mentioned above.
Google wants the ensure that users have a great experience when in your website, and if there's even a slight chance that their visit could be interrupted by a broken link, you could be dinger. To stay safe, I recommend redirects.
-
Hi Patrick,
Will there be any issue if we do redirection for hundreds of pages in the process of link reclamation?
-
It is recommended you redirect page1 to page 2, don't worry about if there is any back link or not, Google already crawled the page1 and now if it turns to 404 you'll loose google rank given to that page. Let's say you go to your favorite restaurant and when you get there you found that the store is closed permanently, what you'll do you'll start looking for new restaurant, same issue with SEO here.
Hope this helps.
Antulio
-
Hi there
I would redirect the page to it's new URL because if this page ranked for any keywords or queries, the new page can stand to gain that visibility. I would also do it from a user experience standpoint. If a customer or user bookmarked that page, then they will be able to be redirected to the correct URL. So, my two cents, go ahead and redirect, especially if it's a few pages, and also make sure your internal links / sitemap XML are updated to the new URL.
Hope this helps! Good luck!
Patrick -
But how come we retain the reputation at Google? Page1 is familiar for Google. Page2 is new and cannot rank in Google for weeks and months. In this case, if we redirect page1 to page2....it must help somewhere right; even without back-links. We have noticed our new page was not ranking in Google for "same keyword" for weeks, but it would've made if we redirected it.
-
Hi,
We do use 301 redirect to pass link juice from one page to another page. If your webpage not ranking in top 10 or 20 and there is no backlink then you can ignore.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Clicks are the ultimate factor to stick the page on position?
Hi all, We know many factors contribute to make a page rank at (top) position like somewhere in top 5 results. I have seen some of our pages suddenly spike to that positions and locked there. They been receiving clicks too. Will they be dropped if they don't get estimated clicks? I think many factors contribute to make a page rank higher but clicks are the one factor which makes the page consistently rank at its best position. What do you say? Thanks
Algorithm Updates | | vtmoz0 -
Duplicate Content on Product Pages with Canonical Tags
Hi, I'm an SEO Intern for a third party wine delivery company and I'm trying to fix the following issue with the site regarding duplicate content on our product pages: Just to give you a picture of what I'm dealing with, the duplicate product pages that are being flagged have URLs that have different Geo-variations and Product-Key Variations. This is what Moz's Site Crawler is seeing as Duplicate content for the URL www.example.com/wines/dry-red/: www.example.com/wines/dry-red/_/N-g123456 www.example.com/wines/dry-red/_/N-g456789 www.example.com/wines/California/_/N-0 We have loads of product pages with dozens of duplicate content and I'm coming to the conclusion that its the product keys that are confusing google. So we had the web development team put the canonical tag on the pages but still they were being flagged by google. I checked the of the pages and found that all the pages that had 2 canonical tags I understand we should only have one canonical tag in the so I wanted to know if I could just easily remove the second canonical tag and will it solve the duplicate content issue we're currently having? Any suggestions? Thanks -Drew
Algorithm Updates | | drewstorys0 -
How can I submit a reconsideration request while not having any manual action?
Hello, My URL is: www.BannerBuzz.com and it has been penalized by google algorithm and my all ranking are getting down so i have found some links and disavowed them in google webmaster tool and now I want to submit a reconsideration request with google but I am not able to do the same. When I Click on "Request reconsideration of your site." it takes me to Check any manual action against my website. After Checking the manual action it says "No manual web spam actions found." and After that No Option to Submit My Request! Can we submit a request while not having any manual action against the site? Thanks
Algorithm Updates | | CommercePundit0 -
Sudden drop in rankings and indexed pages!
Over the past few days I have noticed some apparent major changes. Before I explain, let me say this: Checking my analytics and WMT: There is an increase in traffic (even via google organic) There is no drop in impressions or clicks There is no drop in indexed pages in GWT Having said that; When I check my indexed pages using site:www.mywebsite.com, I see only 30 results as opposed to the 120K that I was seeing before (it was steadily climbing). The indexed pages have increase 3 fold in the past year, because of the increase in pages, updates, and products on the site. I see a sudden drop in rankings for major keywords that had been steadily rising. For example, I had some major keywords that were on page 7-8, not they are on page 20+ or not at all. Also, the page that used to show in the rankings has changed. I have only done white-hat guest blogging in the past year for link building, on a small scale (maybe 20-30 links in a year). They only other change recently, is that we are: Posting products on Houzz and Pinterest daily adding our site to all local directories (white pages, Yelp, citysearch, etc.) My site got hit by Penguin more than a year ago, but we have done everything right since, and our traffic via organic results has more than doubled since the Penguin release. What the hell is going on? Should I be concerned?
Algorithm Updates | | inhouseseo0 -
New Zealand rankings - Is Google taking city into account now?
I've just noticed over the last 24 hours that Google New Zealand seems to be taking city into account with the search results - when I search from Christchurch - I get CHCH companies and Auckland results when searching from Auckland. I would like to rank my client nationally - any tips? Has anyone else noticed this? I need to be the top of Google for my keyword throughout the country. Any articles that could help? Kind regards, David
Algorithm Updates | | David_Buckingham0 -
Double Listings On Page One
I've been noticing a trend over the past month and a half. My sites that use to get more than one page listed in certain SERPs are now being adjusted. It almost looks manual but I know it is most likely a change in the algorithm. Let's say I had a SERP where my site was showing two different sub-pages in a single SERP at #4 and #6 are now having one page being pushed up to #3 but the other page is being pushed back past the first page. I'm not worried about penalizations or loss of value. I have been seeing this accross many of my client's sites. I just wanted to confirm that others were seeing it as well (so I'm not going crazy) and/or if Google has made any announcements or leaks regarding this shift. Maybe it's just my sites coming of age or something but I would love to be able to explain it more knowledgeably than with a "Google might be doing this". BTW - This is not effecting any of my Brand SERPs.
Algorithm Updates | | BenRWoodard0 -
New Brand Tlds
Hi, So ICANN is going to be coming out with new custom brand TLD. Essentialy if I have got it right you can register something like .ibm .amazon instead of .com or .org My problem is I can't seem to find a creative way to leverage this. I can understand ibm having one for its brand but me ? What do you think? how can we can make use of this for seo and linkbuilding ? Cheers, Vishal
Algorithm Updates | | vishalkhialani0 -
Difference in which pages Google is ranking?
Over the past two weeks I've noticed that Google has decided to change which pages on our site rank for specific keywords. The thing is, this is for keywords that the homepage was already ranking for. Due to our workload, we've made no changes to the site, and I'm not tracking any additional backlinks. Certainly there are no new deep links to these pages. In SEOmoz dashboard (and via tools/manual checking with a proxy) of the 24 terms we have first page ranking for, 9 of them are marked "new to top 50". These are terms we were already ranking for. Google just appears to have switched out the homepage for other pages. I've noticed this across a couple of client sites, too, though none to the extent that I'm seeing on our own. Certainly this isn't a bad thing, as the deeper pages ranking means that they're landing on the content they want first, and I can work to up the conversion rates. It's just caught me by surprise. Anyone else noticing similar changes?
Algorithm Updates | | BedeFahey1
