Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
More pages or less pages for best SEO practices?
-
Hi all,
I would like to know the community's opinion on this. A website with more pages or less pages will rank better? Websites with more pages have an advantage of more landing pages for targeted keywords. Less pages will have advantage of holding up page rank with limited pages which might impact in better ranking of pages. I know this is highly dependent. I mean to get answers for an ideal website.
Thanks,
-
I generally agree with George and Nicholas.
I also think that the strength of your site vs the strength of the competition is important - along with the difficulty of the keywords.
If you are going after long tail keywords against weaker competition, then six shorter content pages targeting six different keywords would be best. However, if the competition is strong and the keywords difficult then one big kickass page will have the best chance.
Finally, presenting one comprehensive article with all of your text and photos on one page is better for link-earning than breaking it up into six short pages.
This is a complex question asked simply. We could also consider the ad impression opportunity of getting the visitor to click through six pages.
-
Agree with George, quality over quantity is whats important. With that being said, the more pages you have the more keywords you can potentially target from your website, so while keeping the content quality high, you want to have a decent amount of pages that are each optimized for different keyword phrases that you want to rank for.
-
In my humble opinion I believe it is a matter of value. I believe that a 3000-word page targeting 6 keywords has (and is perceived by google as having) more value or than 6 pages with 500 words each.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it necessary to have unique H1's for pages in a pagination series (i.e. blog)?
A content issue that we're experiencing includes duplicate H1 issues within pages in a pagination series (i.e. blog). Does each separate page within the pagination need a unique H1 tag, or, since each page has unique content (different blog snippets on each page), is it safe to disregard this? Any insight would be appreciated. Thanks!
Algorithm Updates | | BopDesign0 -
Is it Okay to have "No Response" pages?
Hi all, I can see some "No Response" pages which gives a error message "Site cannot be reached" or keeps on loading but don't. I have got this list from Screaming from spider tool. Do we need to fix these or ignore? Thanks
Algorithm Updates | | vtmoz0 -
Does Google ignores page title suffix?
Hi all, It's a common practice giving the "brand name" or "brand name & primary keyword" as suffix on EVERY page title. Well then it's just we are giving "primary keyword" across all pages and we expect "homepage" to rank better for that "primary keyword". Still Google ranks the pages accordingly? How Google handles it? The default suffix with primary keyword across all pages will be ignored or devalued by Google for ranking certain pages? Or by the ranking of website improves for "primary keyword" just because it has been added to all page titles?
Algorithm Updates | | vtmoz0 -
Does using parent pages in WordPress help with SEO and/or indexing for SERPs?
I have a law office and we handle four different practice areas. I used to have multiple websites (one for each practice area) with keywords in the actual domain name, but based on the recommendation of SEO "experts" a few years ago, I consolidated all the webpages into one single webpage (based on the rumors at the time that Google was going to be focusing on authorship and branding in the future, rather than keywords in URLs or titles). Needless to say, Google authorship was dropped a year or two later and "branding" never took off. Overall, having one webpage is convenient and generally makes SEO easier, but there's been a huge drawback: When my page comes up in SERPs after searching for "attorney" or "lawyer" combined with a specific practice area, the practice area landing pages don't typically come up in the SERPs, only the front page comes up. It's as if Google recognizes that I have some decent content, and Google knows that I specialize in multiple practice areas, but it directs everyone to the front page only. Prospective clients don't like this and it causes my bounce rate to be high. They like to land on a page focusing on the practice area they searched for. Two questions: (1) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for SEO? The research I've done up to this point appears to indicate "no." It doesn't make much difference as long as the keywords are in the domain name and/or URL. But I'd be interested to hear contrary opinions. (2) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for indexing in Google SERPs? For example, would it make it more likely that someone searching for "anytown usa divorce attorney" would actually end up in the divorce section of the website rather than the front page?
Algorithm Updates | | micromano0 -
Best Place To Aggregate Customer Reviews?
There is a plethora of choice today for aggregating customer reviews. BBB wants to collect ratings from our customers; there a commercial options that put me in more control; yelp wants to rate me locally. Google... Given that I have some ability to steer customers toward my preferred review site, which one should I use? From an SEO perspective, have you noticed whether some these sites carry more weight or credibility than others? I realize it may depend on the type of business we are. In this case I represent a software company and their customers are USA/global, rather than local.
Algorithm Updates | | DarrenX0 -
How to find which keywords bring traffic to a particular page on my website ?
I have been using Google Analytics and SEOMoz tools for a while now. I know which are my top landing pages and some of the keywords which bring me traffic. But I don't know which are the top searched keywords for my website as these are "not provided" by Google Analytics. More importantly, I want to know which keywords are directing traffic to a particular page on my website. Can anyone help ?
Algorithm Updates | | EricMoore0 -
Not sure whether to update existing page or create a new one
Hello guys, So far I have found this Q&A to be very helpful. I have a couple of product pages on my website which rank very low in the search results. This was because in the past they were not at all optimized in terms of title, description, etc. I would like to now optimize these pages, get some inbound links to them, etc. I'm not sure whether to do this with the existing product pages or create new ones. I'm afraid that if I optimize the current pages, the low ranking from before will carry over. Would it be better to start fresh? Thank you, Pravin
Algorithm Updates | | goforgreen0 -
Stop google indexing CDN pages
Just when I thought I'd seen it all, google hits me with another nasty surprise! I have a CDN to deliver images, js and css to visitors around the world. I have no links to static HTML pages on the site, as far as I can tell, but someone else may have - perhaps a scraper site? Google has decided the static pages they were able to access through the CDN have more value than my real pages, and they seem to be slowly replacing my pages in the index with the static pages. Anyone got an idea on how to stop that? Obviously, I have no access to the static area, because it is in the CDN, so there is no way I know of that I can have a robots file there. It could be that I have to trash the CDN and change it to only allow the image directory, and maybe set up a separate CDN subdomain for content that only contains the JS and CSS? Have you seen this problem and beat it? (Of course the next thing is Roger might look at google results and start crawling them too, LOL) P.S. The reason I am not asking this question in the google forums is that others have asked this question many times and nobody at google has bothered to answer, over the past 5 months, and nobody who did try, gave an answer that was remotely useful. So I'm not really hopeful of anyone here having a solution either, but I expect this is my best bet because you guys are always willing to try.
Algorithm Updates | | loopyal0