What is the best way to differentiate and optimize two similar websites's SEO?
-
What is the best way to differentiate and optimize two similar websites's SEO, having in mind that they do not produce content?
-
You're welcome, Emma. It's truly my pleasure! Good luck with the work ahead.
-
Thank you for your comprehensive analysis Miriam, I really appreciate your time and effort.
Thanks for helping me, I will try to use your guidelines in practice.
Have a great day
Emma
-
Hi Emma,
It's so helpful that you've shared the links. Thanks!
Okay, so unfortunately, what this brand has done is to create duplicate websites with duplicate content on them. As this is a national bank, with locations in two states, and we're talking about what an SEO would do here, the answer is, an SEO would almost assuredly advise this brand to consolidate its presence into a single website. If the bank chose to go with two domains because they might have believed this would help their rankings, any benefits of that are likely being undermined by the fact that they've made a misstep by creating sites not just with some, but with what seems to be 100% duplicate content.
So, rather than worrying about how to differentiate duplicate websites, the brand will be best served by consolidating to a single, branded domain. This takes away any concerns about duplicate content, or any need to differentiate.They can simply have a single site, with a unique page for each branch.
It might help, in speaking to the CEO or CMO, to have them look at a larger bank, like Bank of America. They have a single, corporate website. They don't have 50 websites to represent the 50 states they serve. If the brand here continues to grow, it will be heading that way, having to manage 3, 10, 20 websites. It's not a good plan for the future. So, hopefully, while the business only has locations in 2 states, they can refine their marketing strategy, consolidate, and then set about thinking of ways to invest wisely in content dev, social outreach, etc, that is brand-wide, while also investing in making their location landing pages on the website as helpful and highly-converting as they can possibly be.
Hope this helps!
-
The websites look the same, have the same structure, they offer the same services. Both of them don't have any social media website and they don't produce content. What now?
-
Hey Emma,
Donald's advice is good. I noticed you categorized this thread under Local Website Optimization and am curious if you are talking about the same local business publishing two websites. There can be quite a few nuances to that, if so. Please, feel free to provide further details if you'd like further community input
-
Emma George,
You will have to write custom titles and descriptions for each property. Each site might not produce content but they should posses content. Make sure the content is original to each site and you should be well upon your way.
Thanks
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO for Multiple Locations - Is this the best approach?
Hi everyone! I previously have worked with single-location companies, and am now working for a company that is continuously growing and adding new locations. We are a financial institution that currently has 12 locations, and we should have 15+ locations by year-end 2017. Seeing as we have all of these locations, I thought the following approach would be the best for increasing our presence in local search. Our primary keyword is "credit union in location". Our search traffic has increased heavily over last year, but is down from the beginning of the year. I've gone through and done the following: Freshened up the content on the main website Created pages for each of our locations around April-end Attributed these location page URLs to our Google My Business locations Verified each location Wrote unique content for each page Our primary keyword rankings seem to fluctuate weekly. My next steps are to get our web design company to add the following: Structured Data on all location pages The ability to change SEO title and meta descriptions on location pages Sitemap (there is none currently, and I've been fighting them to get one added because it isn't needed.) I also plan on utilizing Moz Local to manage our local listings. After this is done I plan on finding ways for us to build links for each location, like the chambers of commerce in each city and local partnerships. Is this the best approach for our overall goal, and should I continue? Is there anything I should change about our current approach? I appreciate the help!
Local Website Optimization | | PelicanStateCU0 -
If I am starting a new business, similar to my existing business...
Howdy MOZ community, I hope you are enjoying the last days of summer as much as we are here in Toronto-Canada.I own an Air Duct Cleaning business, I have done the web design as well as SEO, My website is currently ranking for quite a few keywords (some of them on the top of the SERPS) special thanks to MOZ for their awesome tools and blog posts.I am starting a Mobile Car Detailing business, Despite the fact that my Duct Cleaning domain is 5 years old with a DA of 42 and PA of 40 (main page).Would it be better for me to just add pages to my existing website (despite the fact that both businesses are in a cleaning niche) or would it be better for me to start another website from scratch? Would it be a bonus for me in terms of my current DA to add pages to my existing website.like for example: www.mywebsite.ca/Mobile-Auto-Detailing or would I get penalized for it? I thank you all for answering my question. Alex
Local Website Optimization | | DustChasersToronto0 -
Local food delivery SEO strategy
Hey guys, I'm working with a new company that doesn't have a brick and mortar storefront, they deliver. They basically deliver pre packaged smoothies in a VERY localized area (Vancouver, BC). I'm wondering how grandiose their goals should be re ranking for keywords that have non localized authority. What do I mean? Lets say their marketing pillars are "health education related to smoothies" "convenient veggies for smoothies" "(insert health benefit here) for smoothies". Should they be trying to compete for these keywords? Or should they really be trying to rank with keywords especially to Vancouver? Side note: What kind of effect does Country and Locality have on keywords that are generally used by content providers and not service related companies building out an inbound strategy? Thanks in advance!
Local Website Optimization | | Anti-Alex0 -
Should digital marketing agencies treat SEO differently when it comes to homepage content?
When I review competitor digital agency sites, they seem to have very little homepage content. But how would this be beneficial in gaining a higher SERP rank?
Local Website Optimization | | randomagency1 -
Website Rankings - Provincial Movers
Hello Moz Community, We have been working with a company called Provincial Movers to optimize their website. We are focusing our efforts on building external local & relevant citations, however, I can't help but think there is more we can do internally --> www.provincialmoving.com The previous provider created a LOT of articles that are not necessarily relevant to the website like this: http://www.provincialmoving.com/blogs/ Do you guys have any suggestions for cleaning up the website so it performs better on Google? Thanks, Anton
Local Website Optimization | | Web3Marketing870 -
Nominet have made the geographic new TLD available for UK. How will this affect SEO?
Nominet have made a new TLD available, the .uk TLD. Some might argue that this is a cynical move by Nominet to get more money out of British businesses, but either way, we need to decide how we handle this. As I see it we have 4 options. 1. Do nothing - At the moment, only websites can register their .uk domain. That won't last for ever though, and eventually, if we don't register it, someone else will.
Local Website Optimization | | Stewart_SEO
2. Register a domain but do nothing with it.
3. Register a domain and simply redirect it to the existing .co.uk domain. I suspect this is the best option.
4. Register the .uk domain and redirect the .co.uk domain to the new domain. From a technical point of view, what is the best option? For businesses that have multi-lingual sites the 4th appears the best option but why do we need to act when we do not even know the SEO value of any of this, and where Google sit regarding the new British TLD?1 -
Will subdomains with duplicate content hurt my SEO? (solutions to ranking in different areas)
My client has offices in various areas of the US, and we are working to have each location/area rank well in their specific geographical location. For example, the client has offices in Chicago, Atlanta, Dallas & St Louis. Would it be best to: Set up the site structure to have an individual page devoted to each location/area so there's unique content relevant to that particular office? This keeps everything under the same, universal domain & would allow us to tailor the content & all SEO components towards Chicago (or other location). ( example.com/chicago-office/ ; example.com/atlanta-office/ ; example.com/dallas-office/ ; etc. ) Set up subdomains for each location/area...using the basically the same content (due to same service, just different location)? But not sure if search engines consider this duplicate content from the same user...thus penalizing us. Furthermore, even if the subdomains are considered different users...what do search engines think of the duplicate content? ( chicago.example.com ; atlanta.example.com ; dallas.example.com ; etc. ) 3) Set up subdomains for each location/area...and draft unique content on each subdomain so search engines don't penalize the subdomains' pages for duplicate content? Does separating the site into subdomains dilute the overall site's quality score? Can anyone provide any thoughts on this subject? Are there any other solutions anyone would suggest?
Local Website Optimization | | SearchParty0