Partner outranking main site in local
-
I've been working on local for a client, and it looks like the partner's name and one review is outranking the firm name and it's 20 reviews. The firm's GMB profile is better, but they're still buried.
Any advice?
-
I hope you are doing well!
I'm a Professional SEO "Link Builder" Specialist. I have multiple niche Websites/Blogs having High DA / DR and good Organic Traffic on the Google Search Engine at a reasonable price than others.
Check Some Examples of My Quality Website Here:
Websites Organic Search Traffic
https://www.techtimes.com/ 37.3K
https://spacecoastdaily.com/ 76K
https://latinpost.com/ 5.6K
https://wheon.com/ 93.5K
https://henof.com/ 119.2K
https://www.tmcnet.com/ 5.6KNote: I have 10k+ sites If you need more websites, share with me your requirements.
Looking forward to hearing from you soon!
Best Regards,
-
My sincere pleasure, Julie!
-
Thank you for the great answer Miriam!
-
I really like this response. I was thinking, fully with my SEO-head, but from a business POV this answer is right on the money
-
Hi Julie!
So sorry to hear of the trouble you're having with that. It's not an uncommon scenario. There are basically two steps to take to try to resolve this:
- Do a competitive audit between the business and the partner. Set up a spreadsheet so that you can compare the metrics of the two entities you're investigating. Look at keywords in business title, DA, PA of the GMB landing page on the website, review count, rating and sentiment, possible duplicate listings, citation accuracy/spread for each, etc. Once you have those metrics, you may be able to spot some specific reason why Google is favoring the partner over the firm. If not, move on to step 2.
2) If the client judges that the partner outranking the firm is harming a critical metric like conversions or revenue, you can decide to minimize the partner listing to try to demote it, if the client agrees. Remove photos, remove hours of operation if you can, point the listing to a low PA page on the site (typically a partner page rather than the home page, unless your partner has a strong landing page?), remove any keywords from the partner's title, etc. At the same time, try to earn a few good new links for the landing page of the firm, and showing a bit of extra love to the firm's listing can't hurt. Add new photos, maybe start scheduling some Google posts, do some Q&A. Hopefully the combination of minimizing the partner and maximizing the firm will generate the desired results.
This won't be the right solution for every scenario, but if it's deemed that the partner outranking the firm is negatively impacting the business to a degree that the partner's listing prominence needs to be sacrifice for the sake of the brand, hopefully my instructions will help!
-
They're positive for both. I don't think he's well known.
There may be a few more searches for the partner's name because there are other attorneys, in other states, with the same name but according to ahrefs it's not a huge number.
If a person searched for the partner, it would be nice if they saw his one box, but our main goal is to get the firm on the map.
-
Ah that's pretty interesting. Is it a positive or a negative review? Negative reviews tend to have prominence over positive ones (which is why people often engage in reputation management attempts). If both sets of reviews (partner vs firm) are positive then it could just be, they're such a big name that they disrupt the SERPs (as people search more for them than for the firm, yet both are intrinsically connected)
-
A Senior, named partner of the firm.
-
What do you mean by partner?
A business partner commercially (another company?)
A partner of your business (like a General Practitioner, a partner of the practice in a medical profession - a person?)
An affiliate partner? A stockist?
There are so many types of business partnership that I believe we need just a smidge more info here, to help properly
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video on Site Before Youtube?
We are going to create a few 1 - 2 minute instructional videos. I will be creating a blog that will include the video for our main website. I want to say I read or saw (Whiteboard Friday) that Rand Fishkin mentioned to place the video on your site first for about a month (or weeks). Then, you can publish it on Youtube etc. It sounds like a good plan. Have Google index your blog with the video and receive organic traffic. Then place it on Youtube. Is that correct? Is that the best practice? Like i said, I think it was Rand that discuss this. Would love to get feedback. Thanks.
Image & Video Optimization | | Kdruckenbrod0 -
Confusion About Local SEO
Hi, I hope someone might be able to help me out with this. I am somewhat confused. Basically I have a site that has 2 operating bases in 2 neighboring counties. Say Hampshire and West Sussex. Now I understand the need for schema markup. However, where exactly to put this markup I cant see a definitive answer. even on the official googleblog they seem to shy away from answering this. For the moment I have placed it on the contact us page and obviously there are 2 sets of schema markups for the 2 addresses. Now, the bit I am confused about is that I was reading the Koozai Local SEO white paper and they mention to have the addresses in the footer. This is fine and I can do that, especially as there are a lot of sub pages on the site for different products which we would like to try and rank for. Now, this is the bit I am slightly confused on, should the addresses in the footer be the schema markups? I suspect not but I would like to be sure. Many Thanks
Image & Video Optimization | | kirstyseo0 -
Sat in a York Based Office but I get a Google Lincoln local listing :-(
Buongiorno from 27 degrees C Wetherby UK 🙂 Imagine this scenario... I'm sat in a York Based HQ law office and Google term Langleys and the Local listing is for Lincoln is rendered 😞 The lincoln office is the smaller sister site 75 miles south of where I'm sitting as illustrated here appears (this is wrong) -
Image & Video Optimization | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/langleys-local-listing-jinxcopy_zps26e3492a.jpg I then do the same thing in a wetherby based office and get the York based local listing appears. So my question is please" what is influencing which local listing is rendered?" Confused,
David0 -
Google+ Local City Centroid Bias
It's well-known that Google has a bias towards businesses located closest to the center of the city being searched in. How can you tell where exactly Google considers to be the center of the city? I think that the way is to just search the city name on Google Maps and the marker will appear at where they consider the center of the city to be but just wanted to double check on that first.
Image & Video Optimization | | ChaseCameron0 -
NAP - Name on a local website
From a local perspective, if the legal name of the business is "Rising Realty, Inc", when you added in your footer should I loose the "Inc" part to be consistent with all the other mentions of the business across the web, which are without "Inc"? Thank you!
Image & Video Optimization | | echo10 -
Google local places
I got pin via phone and verified my sites four weeks ago , after logged in google place account there is no data, status is active .can anyone help me to show data and getting result for local search.
Image & Video Optimization | | Alick3000 -
Local SEO Help!
At the minute 12 out of my 16 clients are Local SEO clients. I'm new to SEO Moz and still only at the low level subscription which gives me 5 campaigns. It seems to me (and I may be wrong) that SEO Moz is more suited for my clients that want to rank nationally. SEO Moz seems like it might be a little overkill for using up a campaign for local seo. I'm going to stay with SEO Moz as it is great for the few clients I have that want to rank nationally. So my question is does anyone know of a similar company to SEO Moz that focuses soley on local seo? Does anyone have experience with Bright Local? How about shedding some light on what reporting software is good for LOCAL SEO? http://www.brightlocal.com/seo-tools/ Thanks
Image & Video Optimization | | fun52dig
Gary0 -
Google Places - Local Search - Not ranking when 100% complete?
Hi I have followed the examples set by David Mihm and fully completed a Google Places listing - with the geographical area covering the area that it serves along with lots of local citations but when searching on google for 'accountants swansea' it is way down on page 4 of the places results. Does it take time for Google to recognise these changes to Places listings or is my listing incorrect to attract a high listing for the search phrase. Looking at the competition many of them have not optimised or done anything with their listings pages so I am at a loss to explain why the listing is doing so badly. The places listing is at http://maps.google.co.uk/maps/place?hl=en&prmd=imvns&biw=1280&bih=829&um=1&ie=UTF-8&q=accountants+swansea&fb=1&gl=uk&hq=accountants&hnear=0x486e45555a4e97b1:0x3d77128e2fe7cb74,Swansea,+Neath+Port+Talbot&cid=9815784575213492240&ei=UN6WTt7UJ8rasga-ocTrAw&sa=X&oi=local_result&ct=placepage-link&resnum=7&ved=0CFcQ4gkwBjge
Image & Video Optimization | | idv0
