How to Increase the Authoritative Range of a Website
-
Hello friends
How can we increase the credibility of the site's domain to be legitimate?
How useful do you think generating content can be for a site?
You can see me at the address below. -
You are selling products where knowledge, practice and skill can improve a person's satisfaction. You need educational content and video demonstrations.
You are selling products where a complex decision is needed to make a purchase. Again you need educational content and demonstrations.
You are selling products that require some maintenance. Yes EC and VD.
A very similar business to yours is Braun. They have a great website with lots of high quality, professionally-done informative content with lots of videos. I am a customer of theirs and their website has been very helpful. I have gone there several times and will go there again in the future. Check it out. I bought their product twice because their website was so helpful.
-
Hi there,
It depends a lot on what you define as "credibility".
In my opinion, we shouldn't be talking about credibility, but about relevancy.
From a Google standpoint, at least what we know and what experiments have proven, these might be some key points to increase relevancy:- Create usefull and user-targeted content
- Being an expert and authority in the field. This is what's called EAT. More to know here: How to create content that Google wants - Moz
- Make sure your content is out there so other people can share and link to it.
- Keep your content updated and relevant.
- A fast and mobile-friendly website, that gives users a great experience.
As you see, it is mostly focused on users and the content you offer.
On a second level, you can influence a little bit more by getting links, but as their impact has been slowly decreasing in the last years, I'd advise against relying on links.A great place to read about more about creating a relevant website is Google's quality raters guidelines and I also found helpful the Whiteboard friday with Marie Haynes about E-A-T and the Quality Raters' Guidelines.
Hope it helps.
Best luck. -
Thanks for the guidance
-
Hi
I think generating content as long as you have a content strategy can greatly enhance the credibility of your site and is quite useful.
In addition, smart linking can improve the credibility of your domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do with outdated and irrelevant content on a website?
Hi everyone, On our corporate website we have a blog where we publish articles which are directly related to our company (house heating systems and gas cylinders) and some articles which are completely irrelevant to our core business, but which might be of interest to our potential clients. Recently I've been told that it is not a good idea to include these not directly related posts to our core business, because Google might be somewhat confused at to what our core business is all about. I was advised to research this topic and think of completely removing blog posts that are irrelevant to our core business from our blog. By removing I mean completely removing pages and setting a 410 status to tell Google that it is not a 404 error but that these pages were intentionally removed. I would like to hear some independent advice from Moz community as to what I should do? Thank you very much in advance.
Content Development | | Intergaz0 -
Google won't index my website because "certain conditions" weren't met
I found the answer on this -- interestingly, I had changed registrars and they didn't pull over the DNS information correctly. This caused the above issues. Once I identified this, I updated the DNS correctly -- at registrar and server -- and things worked fine.
Content Development | | newbyguy0 -
I have an integrated blog on my website, but should I have another blog elsewhere? Like Blogger? Tumblr?
Is it a good or bad idea to have other blogs, for the same company??
Content Development | | Coppell0 -
One Page Website Blog Content Question
Hi guys, I'm new to the art of SEO and am learning every day from all the fantastic content here, I have a question that I can't find an answer to, hope it doesn't stump you like it has me... I have a one page website (www.neilwilliamsvoiceover.com) that I need to put more content on for SEO purposes but needs to be kept as one page. I've set-up a blog via blogger, and have that on the website but it's in iframe, which I've now discovered is ignored by search engines. So, my question is, is there a way to pull my blog feed into the website and have it recognised by search engines as content for the website? Would I use an RSS feed or feed burner or something else completely?! Thanks for your time and help in advance.
Content Development | | BamMK0 -
Is this a good website design for attracting google and readers
hi, we are looking at re-doing our website and would like to know if this site is a good example of attracting traffic and google. what i mean is, they only have the title of stories and not much content, please take a look and let me know if we can learn any lessons from this site or if they should be adding more content http://www.femalefirst.co.uk/
Content Development | | ClaireH-1848860 -
Looking for a voice to put on my website
hi i have a voice on my website http://www.clairehegarty.co.uk but i am looking for a new better one that are based in the UK. can anyone please let me know if they use voice widgets on their site and if so which company they use. I am looking for a better one in the UK which offers a better service as well as being vat registered. any help would be great
Content Development | | ClaireH-1848860 -
Blog and Website = 2 different URL's - Is it WORTH to merge content on to one site
Good day Mozzers! A friend of mine recently asked for my help in regards to online marketing. While getting familiar with his online presence, I realized that he has a blog hosted under a completely different URL Main Site = http://pardons.org/ (page rank 4)
Content Development | | vip4service
Blog = http://pardons.wordpress.com/ (page rank 3) What I am battling with is whether or not he should take all of the blog content he has, and merge it on to his main site. It has over 280+ blog posts spanning over a few years, so there is A LOT of content that could benefit his main site. However is it worth it, or should he continue to run everything as 2 different sites? Also, of you suggest moving the content over, what would be the best way to do it in your opinion? He currently has links on his blog TO his main site, so there is a little bit of link juice there, but with a average of 300 views a day, he only get about 10 clicks to his main site from the blog. Thanks a ton for your help!0 -
Duplicat Website Content? (UK, Ireland)
Hi, My website is based in Ireland on a .ie domain & now I would like to enter the UK market on a .co.uk Is it ok for me to duplicate my .ie website and provide all the information on a .co.uk OR is this considered duplicate content in terms of Google. (I'm led to believe that your own content on my domain's is not considered duplicate & this is only considered duplicate content when you go from .com to .ie, .co.uk etc). (all content, images, branding are my own).
Content Development | | GlenBOB0