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Hamburger Menu on Desktop Version - Affect SEO?
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Hi There
We are working with developers of a site redesign of an existing site.
They are keen on a hamburger menu on the desktop, as well as mobile. Can I confirm if this will have any implications for the SEO rankings?
Many thanks in advance for assistance
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It shouldn't have any effect on SEO but it may cause a usability issue, if people can't find what they want some search engines can detect that could have an indirect effect on SEO
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Remember to focus on user experiences your not designing the website for yourself but rather for your customers.
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It won't have any direct effects on your SEO (mobile is more than 50% of web traffic nowadays, and responsive designs use hamburger menus). Google is also capable of reading anchor texts in your collapsed hamburger menus, so no worries.
However, from a UX point of view, I do think users appreciate having a visible menu on desktop to find the options they are looking for, so maybe consider that you will have less internal navigation in desktop. Hope this helps!
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Given that most desktop navigations are already based on hover states or otherwise hidden, I don't see this being any different in terms of direct ranking impact. I suppose the top level menu of a usual desktop navigation is visible, and some tests still show a preference from Google towards visible content.
That said, the indirect impact of users finding the site less usable or intuitive on desktop is probably more significant, both for SEO and other considerations. Google will notice, one way or another, if users don't like using your website, so you should make sure this is tested to your satisfaction.
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