Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Reporting & Analytics
    4. Impressions clicks and traffic drop

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Impressions clicks and traffic drop

    Reporting & Analytics
    4
    5
    2368
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • SharonEKG
      SharonEKG last edited by

      Hello,
      So something weird is going on, i run a few websites for clients, few different CMS. there has been a constant increase in traffic and ranking on one wordpress website and now the squarespace website is climbing up in rankings in the past few months. both has GTM installed for months, which has been optimized regularly.
      for the wordpress website, in the past 2 weeks, starting June 4th, on google search console the clicks and impressions has started going down to the point that i lost 90% of clicks and impressions and traffic on analytics has started dropping a few days later, now at about 60% less traffic.

      for the Squarespace website, exactly the same thing, started June 7th and drop in clicks/impressions (though ranking increase) and then traffic drop. checked both GTM for recent changes incase of wrong code implement, no changes, no new major issues.
      different hostings different CMS, no link between them.   i just cant put my finger what is going on.

      anyone got any idea what is going on?

      1 Reply Last reply Reply Quote 0
      • bbtechworld
        bbtechworld last edited by

        If you've noticed a decline in impressions and clicks on your blogging website, several factors could be at play. First, consider the quality and relevance of your content. Ensure it aligns with current trends and audience interests. Second, optimize your website's SEO to improve its visibility in search results. Third, assess the user experience; a slow-loading site or complicated navigation can deter visitors. Additionally, analyze your marketing and promotion efforts; a lack of social media or email marketing may affect traffic. Lastly, engage with your audience through comments and feedback to build a loyal readership, which can boost impressions and clicks. https://bbtechworld.com/

        1 Reply Last reply Reply Quote 0
        • Seenlyst
          Seenlyst last edited by

          Hello Sharon,

          If you just recently change the URL for your whole website, you will experience some up and down in your ranking, but losing 90% from impression sounds like your ranking is dropping significantly from few of your main keywords.

          The first thing I would do is to make sure all the 301 redirects are being set up correctly.

          You want to make sure http+non-www, http+www, https+www are 301 redirected to https+non-www (your version.)

          Also, make sure to set that as your preferred options in Google search console.

          I found this answer might help you too: https://moz.com/community/q/checklist-for-moving-a-site-from-non-www-to-www

          Regards,
          Joseph Yap

          1 Reply Last reply Reply Quote 1
          • SharonEKG
            SharonEKG @TucsonAZWebDesign last edited by

            content is being added weekly, the only thing i can thing that might be causing this is the change in the URL, decided to go with a URL without www. so for example https://website.com

            1 Reply Last reply Reply Quote 0
            • TucsonAZWebDesign
              TucsonAZWebDesign last edited by

              It can be quite a few things when you say you haven't made major changes, has content been added as of recently? Or is it possible that it has been sitting idle? I don't how it's effected others, but me personally, if I allow a site to sit idle it eventually weakens, loses keyword ranking etc.

              If that's not the case, you'll need to perform a thorough investigation. Check out bounce rates, load times. Also don't forget to checkout web masters I had like 90 errors from a blotched attempt ad schema markup. It was easily fixed, but I'd of never known .

              SharonEKG 1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • AndyRCWRCM

                Change Phone Number Based on Traffic Source + Ping URL for Call Tracking Number

                Hi Everyone, Is there a tool that can change the phone number on a web page based on the visitor source (i.e., direct, organic, paid, etc.)? I'd like to implement a solution like this with different call tracking numbers based on the visitor source.  We use the Google suite for our analytics (GA, GTM, Google Data Studio, Google Optimize is also an option as well). - Also, is there a good call tracking service that will ping a URL each time the phone number is called so that we can track these calls as events in GA? The majority of our visitors use a desktop PC and dial in the number on the screen rather than clicking (tapping) on it from a mobile device. Thanks, Andy

                Reporting & Analytics | | AndyRCWRCM
                0
              • rachelmeyer

                Dark Traffic Mystery!

                Hey everyone, My team and I have been digging into this problem and can't find an answer - and it turns out this has been an issue for over year. I'll try to explain the best I can, but let me know if you have any questions. My predecessor noticed a non-existent page URL getting traffic in GA. He had the web dev team create a page so he could see where the traffic is coming from. The page has every directive under the sun on it; noindex, nofollow, noarchive, nosnippet, noodp, noydir, noimageindex, notranslate All of the traffic is (direct) / (none). It gets about 300 visits per day. Avg. time on page is 15:40, bounce rate is 99.6% and it doesn't show up in the funnel. Previous page path is 92% entrance; 8% homepage. Geo is 92% US; then diversified across countries. Browser is predominately Chrome. OS is only Windows, and device is only desktop. I've run this page through a backlink checker, and we get nothing. I've run it through Screaming Frog and it has no internal links pointing to it. I've tried putting quotes around the URL and googling it and we get a few websites, but they're very low authority and it isn't likely that they're sending 300+ visits per day. Also, since all of the traffic is direct, I don't think it's coming from a backlink anyway. This has become a personal quest for several of us, as we really want to figure out where that traffic is coming from. Any thoughts? What am I missing? It's kind of driving me crazy because I can't figure out what I've missed, so if anyone figures this out and is coming to Pubcon in November, I'll buy you a beer!! 🙂

                Reporting & Analytics | | rachelmeyer
                0
              • melvinwu

                Any solution to low search traffic on weekend

                Hi. all, https://www.babyment.com is content website. our search traffic always shows a dip on weekend (friday to sunday), anyone has idea why it is like this?  and is there a solution to this? or this is a just normal? Thank you.

                Reporting & Analytics | | melvinwu
                0
              • fishlizzer

                Direct Traffic from Ashburn, VA

                We've seen a huge spike in traffic form Ashburn, VA every Monday. It's wrecking our analytics. I don't want to create a filter based on location because we should receive legitimate traffic from that location. I see there are a few other identifiers that make me think I could add a filter for just those items (iOS 5, Safari). Does anyone have a current best-practice for this type of problem? Tx!

                Reporting & Analytics | | fishlizzer
                2
              • RosemaryB

                Direct traffic spam on Google Analytics: how can you identify and filter it?

                One of my smaller clients noticed a huge jump in direct traffic visits last month.  The bounce rate was around 97% so I'm pretty certain that most of the traffic was illegitimate.  I know how to filter out spam referrals and organic keywords in Google Analytics.  However I'm not sure what to do about direct traffic spam.  Are there recommendations for filtering this out?  Can I identify spam IP addresses?

                Reporting & Analytics | | RosemaryB
                0
              • mblsolutions

                Average Session duration has dropped on May 12th and not recovered

                Hello, On May 12th my average session duration within Google Analytics went from 1.12 seconds to 10 seconds. Every month since then it has had an average session duration of around 10 seconds. My traffic over this time has increased. I am concerned that the website is being attacked by bots. What should I be looking out for to work out what is happening? Many thanks for your help.

                Reporting & Analytics | | mblsolutions
                0
              • SarahLK

                Organic Traffic From...Mountain View, CA?

                I've noticed something a little odd in my organic search traffic lately.  Looking at several websites that target the Minneapolis area, I'm seeing some organic searches come in (typically using head keywords - no geo-modifier) from Mountain View, CA.  There's no way we are truly ranking well on these terms in California, so it certainly feels like Google sniffing around.  I was worried that perhaps they were checking into penalizing us or something, but we've actually seen upticks in search traffic lately.  This traffic is not showing up in Google Analytics, just Adobe SiteCatalyst.  In the past, spikes from random locations were probably some sort of crawler, like the preview bot, but these are coming in as searches with (for now) keyword data. Has anyone else seen anything like this?

                Reporting & Analytics | | SarahLK
                0
              • seoug_2005

                Exclude Traffic from India

                i would like to  exclude all traffic coming from India using  Advanced Segment in Google Analytics. How do i go about it ?  Will it be applied to future traffic also ?

                Reporting & Analytics | | seoug_2005
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.