Keywords used to land on specific page?
-
Hi all,
Does anyone know if there's anywhere where I can see what keywords are used in search engines to land on a specific page? I have access to the Google Analytics account and linked it to Moz as a campaign, but I can't find this data.
I'm curious about this because a very uncommon word is used in a page title for a page I try to optimize. It's the Dutch translation of 'malicious'. And now I wonder if it's better to switch to a word that's used more often. Or if it's better to 'win the battle' on this (probably) rarely used word. I've used Google trends to see how many people use it, but it says there's not enough data to show the interest over time.
-
Keywords used to land on a specific page refer to the search terms entered by users that direct them to that page through search engine results. These keywords are relevant to the content and purpose of the page, helping users find the information they're seeking and driving targeted traffic to the website. Analyzing these keywords can provide valuable insights for optimizing content and improving search engine visibility.
-
@RaoulWB said in Keywords used to land on specific page?:
Does anyone know if there's anywhere where I can see what keywords are used in search engines to land on a specific page? I have access to the Google Analytics account and linked it to Moz as a campaign, but I can't find this data.
I'm curious about this because a very uncommon word is used in a page title for a page I try to optimize. It's the Dutch translation of 'malicious'. And now I wonder if it's better to switch to a word that's used more often. Or if it's better to 'win the battle' on this (probably) rarely used word. I've used Google trends to see how many people use it, but it says there's not enough data to show the interest over time.In Google Analytics, you can find the keywords that users use to land on a specific page by navigating to Behavior > Site Content > Landing Pages. Then, select the specific page you're interested in and click on it. Next, click on the "Secondary Dimension" dropdown menu and choose "Traffic Sources" > "Keyword." This will show you the keywords that users used in search engines to land on that page.
Regarding the uncommon word in your page title, it's important to consider both its relevance to your content and its search volume. If the word is highly relevant to your content and your target audience, it might be worth keeping it to attract the right visitors, even if it has lower search volume. However, if there are alternative words with higher search volume that are equally relevant, you could consider optimizing your page title with those keywords to potentially attract more traffic.
-
@RaoulWB Yes you can check these data in Google search console where you can find the keywords and landing page.
-
@RaoulWB said in Keywords used to land on specific page?:
Does anyone know if there's anywhere where I can see what keywords are used in search engines to land on a specific page? I have access to the Google Analytics account and linked it to Moz as a campaign, but I can't find this data.
I'm curious about this because a very uncommon word is used in a page title for a page I try to optimize. It's the Dutch translation of 'malicious'. And now I wonder if it's better to switch to a word that's used more often. Or if it's better to 'win the battle' on this (probably) rarely used word. I've used Google trends to see how many people use it, but it says there's not enough data to show the interest over time.In Google Analytics, you can find this information under the "Acquisition" tab, then navigate to "Search Console" and click on "Queries." There, you'll see the keywords used to land on your page. As for your uncommon word, it's worth considering the context and audience relevance rather than solely focusing on search volume. If it aligns with your content and goals, winning the battle on the rare word might lead to more targeted traffic and engagement.
-
What our company did was we created separate pages for every product that we sell.
This way, we can have separate titles, meta titles, meta descriptions, alt-text and content marketing, and also internal links.
We done this for a company that sells garden offices, and it allowed to us improve the SEO for that business.
-
That makes sense @Nick! Thank you for thinking along!
-
I was wondering about something similar. In the end I went for the more popular term as my main keyword and kept the other, less used one as my secondary term on the same page.
I found that if Google doesn't have enough data on a keyword, unless it's a very niche and profitable one, I find it's better to use it as a secondary phrase.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Totally inaccurate keyword count show on page grader
I've just published a detailed (3000+ words) blog post on AI music and what it means for musicians and artists. It is optimised for the term "AI music" and you can see it here: https://www.scamblermusic.com/ai-music-the-pros-and-cons-explained-by-ai/ When I search the source code of the blog post for "AI music" I see 19 references: code.png When I search the text in the browser window for "AI music" I see 12 references, yet when I run the Moz page grader to check my optimisation Moz downgrades the rating because it's counting 69 keywords: Moz.png I can't work out what Moz is seeing that I am not. Am I missing something really obvious, or is Moz just screwing up (something I haven't seen before with word count)?
On-Page Optimization | | JCN-SBWD0 -
Does anyone know of a tool where you can get all of the keyword that any given landing page is ranking for?
I'd like to find out what landing pages are ranking for which keywords, but I haven't been able to find a tool that does it. I was hoping there would be something where I could submit the url and get a list of every keyword it is ranking for. Any thoughts or suggestions? Thanks!
On-Page Optimization | | Powerblanket0 -
Home Page SEO and city specific targeting?
From What I have read you should target one keyword for each page on your site with the exception of the home page. Is this correct? If the most searched keywords for a Dentist in the area are Dentist "city name"
On-Page Optimization | | scott315
Cosmetic Dentist "city name"
Family Dentist "city name" Should you try and add content on the home page with h1 tags of each of these? If so then what about the page title/url Also if you are targeting keyword Dentist "city name" but like 4 different cities, should you have a separate page for each of this cities and then if so would that not be duplicate content with the exception of city name? Thanks1 -
Page Not Indexed
Hi Guys I wrote and published an article last night on my site but it is yet to be indexed. This is strange as articles are usually indexed pretty quickly. Could you have a quick look and see what the problem is? http://www.rankmytri.com/tomtom-running-and-triathlon-watch/ Also all my Blog posts (in the blog section of the site) are not indexed as well (and I dont think they have been for a while) yet I dont have any messages from Google in my webmaster tools. Thoughts? Thanks in advance Ross
On-Page Optimization | | ross88guy0 -
Using Robots Meta Tag on Review Form Pages
I have gone over this so many times and I just can't seem to get it straight and hope someone can help me out with a couple of questions: Right now, on my dynamically created pages created by filters (located on the category pages) I am using rel""canonical" to point them to their respective category page. Should I also use the robots meta tag as well? Similarly, each product I have on my site has a review form on it and thus is getting indexed by Google. I have placed the same canonical tag on them as well pointing them to the page with the review form on it. In the past I used robots.txt to block google from the review pages but this didn't really do much. Should I be using the robots meta tag on these pages as well? If I used the robots meta tag should I noindex,nofollow? Thanks in advance, Jake
On-Page Optimization | | jake3720 -
On Page Reports - Multiple URLs Appearing for a Keyword
Hello, I have a question regarding the on page reports automatically generated by seomoz When I look at my on page reports I notice that each keyword appears a number of times, each with a different url and then a grade for the on page report and sometimes a rank. I'm not sure I understand this, firstly I thought the on page reports were only generated for keywords in the top 50, does that mean the global top 50, or my top 50? Also why are they appearing for so many urls, I find this confusing and am not sure which pages to focus on improving, it's not always my intended pages that are ranking the best. I believe that I read somewhere that I can choose which pages to have the on page reports rank for, perhaps this is the solution? Any thoughts would be appreciated. Thanks, Iain
On-Page Optimization | | jannkuzel0 -
Can Your Site Get Penalized For Keyword Stuffing On An 'Untarged' Keyword?
My site has dropped since the EMD/Panda 20 roll out and I am looking for reasons why. I am looking at Keyword Stuffing as one potential problem. My web site is on the topic of WordPress Security with that being the main keyword I want to target. Now I can limit the number of occurrences of 'wordpress security' to below the recommended 15, but it is impossible to do this for 'wordpress' without severely compromising the user experience. I've got other content on topics such as WordPress Backup and WordPress Security Plugins etc, so obviously the word 'wordpress' is bound to appear frequently. Is there a risk that Google will penalize me for Keyword Stuffing on 'wordpress' and thus pull down the site or page for other keywords? Or would it simply mean I won't be able to rank for 'wordpress' (which I am quite happy about)? Thanks!
On-Page Optimization | | andersvin0 -
Lots of links on homepage to internal pages with keyword rich anchor text - problem?
Hi, All! We have a new potential client, that when looking at his site with a tool, we noticed that the previous SEO company they worked with filled the homepage copy with lots of keyword-rich anchor text links pointing to different pages on the site - many links going to the same page, just with different keywords. These links are not indistinguishable in format from the other text, which is why we only noticed it with a tool. I certainly wouldn't recommend doing that to start with, but once all these links are there, would you recommend taking them down? Is there any conceivable chance it could help the site? Is there a significant reason to think it will harm the site? Or will it just be pretty neutral? In all that's been written (much by SEOMoz) about only the first link's anchor text counting, do subsequent links work like a no-follow in the sense that they are a waste of the link-juice of the page, or is it as if they aren't there at all? (And is "only the first link counts" still the most widely held theory, or have there been new developments since?) Thanks, All!
On-Page Optimization | | debi_zyx0