Does Length Matter... In Videos
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Hi,
Are there any facts, opinions or anecdotal evidence to suggest that a video on YouTube has to have at least x length to rank as a result in Google?
Everything else being exactly equal, is a 20 second video about as likely to rank as 2 minute video?
Thanks! Best...Mike
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On that level, brevity might be a plus... easier to watch 20 seconds than two minutes.
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Length may not directly be a factor. They do look at full views of videos. Compare it to bounce rate. You want the viewer to watch the entire video, 20 seconds or 2 minutes.
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I have not read any studies about length and how Google evaluates the video. I believe that Google learns about the video from how visitors respond to it. Do they visit the video page? Do they start the video?
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The only evidence I've seen of longer being more valuable is in how transcripts are treated. A longer transcript will garner higher value if the video is crafted to target specific keyword phrases, just as a well crafted page of written content will be more likely to outperform a much shorter page on the same topic.
As for videos themselves, I haven't seen any specific case studies on the topic. Would make a great case study for you to do and write about! I'd definitely link to it!
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Hi,
Thanks for the message.
I agree, certainly from a users point of view. Any evidence Google likes it longer?
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You have probably heard this one before....
"Short enough to be interesting... but long enough to cover all of the details"
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