I want to place reviews from a review site also on my client's website, what's the right way to do that?
-
My client is doing a good job fitting rooftops out with solar panels. his customers are happy and ready to show this in online reviews. He has a partnership with a review site that gives him new leads, but I just don't want him to lose this valuable reviews just to this one review site..
Here's what i came up with and I love to hear your opinion on this;
I'll copy the content of the solarpanel review site, place it on my client's website in hreview. the contents canonical will be rightfully set to the review site, this way I want to avoid the duplicate content thing, but get the hard earned yellow stars in my client's SERPs. and show the visitors of my clien't s site what a great job he is doing, on his own website..This is the first time I thought of this solution and I wonder if I'm forgetting something.. Is this solution safe with Google/Bing/Yahoo?
-
Great stuff Miriam! I'll definitly check it out!
sorry for the deley in replying to you.. I must've mist the email.
-
Hi Van,
Good question! I'll do my best to answer.
There are two forms of customer feedback:
-
Reviews published on third party sites. This would be reviews customers are publishing directly, themselves, on your company's profiles at places like Google+ Local, Yelp etc. This content belongs to the platform on which it is published. It does not belong to the business owner and should not be republished on his website. Many review platforms have guidelines specifically prohibiting the re-publication of reviews elsewhere.
-
Testimonials published on the company's website. This would be praise the business owner receives from customers via email, filling out a rating card at the time of service or by some other means. In this case, the business owner chooses to publish this content on his website. He can use Schema markup to format these testimonials so that they are ideally crawlable, and may even earn the business stars in Google's SERPs. In this scenario, the business owner owns the content and is free to publish it on a Testimonials page of his website or something similar.
These two forms of user generated content should not be confused. They each exist in a separate 'box' and each have distinct uses.
I'm very excited these days about a recently launched tool, GetFiveStars.com, that makes it super easy for any business to earn both testimonials and reviews, keeping within the guidelines I've mentioned, above. Using GetFiveStars, the process for the business owner will look something like this:
-
At or near time of service, business owner asks customer to use GetFiveStars to leave feedback.
-
The tool is programmed to judge if the feedback is positive, based on a 10 point rating scale. If positive, the feedback is automatically pushed to a designated testimonials page on the website in Schema-encoded format.
-
The customer is then prompted to go further in the process to leave a review on their favorite review site.
-
But, if the initial feedback is not positive, this gives the business owner the chance to go back to the customer to try to rectify the situation, hopefully lessening the chances that the customer will go leave a negative review somewhere on the web.
Really, it a pretty brilliant system. You could replicate this process yourself, but GetFiveStars makes it so easy. I recommend you check it out!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reducing number of site pages?
Hi, I am looking through my site structure and I have a lot of pages left over from the days of article keywords. Probably 7 or 8 years ago, someone sold my husband on article key word pages. I have slowly gotten rid of a lot of them as they have fallen out out of the ranks. I would like to get rid of the rest, probably 5 or 6 pages. Will it hurt my rankings to delete pages and redirect them? My customers really like the simplicity of our site and I want to keep it that way, plus clean up flags that Moz is telling me is a problem. I think its easier to keep less pages top notch than have to worry with a lot of them. Especially since my customers aren't viewing them. Thanks in advance!
On-Page Optimization | | CalicoKitty20000 -
Best site structure for us?
Hey guys, I have a somewhat silly question that I probably know the answer to - but would still like to hear your POV's. We're a WP theme making company but we also build other stuff. Context: 1. All demos for themes currently go under domain.com/Theme_A/ The demo is lorem ipsum so is marked noindex nofollow. That being said we get rocking analytics data usually (not sure if it's still valuable for G after the noindex). 2. Currently we need landing pages for themes and we're running them under domain.com/Theme_A/optimized-landing-page-title.php dofollow and indexed ofc. My question is...Would we be better off to include all landing pages under a domain.com/wordpress-themes/ category/tax and then go for the optimized-landing-page-title.php page? Does it make any difference either or? Right now we're not REALLY running them on subdomains (though the structure seems like it), they're just folders. We're thinking that more seo juice would flow through the different pages if we have them all under the same category, rather than basically starting from scratch each time under a new folder. Right? Thanks!!!
On-Page Optimization | | andy.bigbangthemes1 -
What's the best way to host Videos on my Wordpress site? (SEO-wise)
I have a hard time choosing whether to stream my videos from certain platforms like vimeo, youtube, etc. or embedding the videos into my site, and I'm not quite sure which one Google would like to see more of? And which style will save my page speed from plummeting too much. Any ideas? Thanks guys
On-Page Optimization | | Benavest0 -
URL for a new website
Hi, I am creating a new website for a client. Is it best to include the keywords from the most common search in the domain name, they would like: forenamesurname.com but should I be recommending: weddingmakeupbyforename.com Does it make much difference to search rankings if the keyword is in the domain name? Thanks v much
On-Page Optimization | | danieldunn100 -
How to Manage Comparison products website
Hi Mozzers I have been Working on a Comparison Website ; Where We are comparing Single products to many other Products with same specs. E.G : Product A vs Product B and Product A vs Product C ? How We can manage it So that WE donot have duplicate Content issues. Remember: Products are digital so cannot change much Content in there.
On-Page Optimization | | Asjad0 -
Getting access to clients websites for onsite seo
I understand on site seo fine, as I have tweeked up my own website a fair bit. But I am thinking about doing Onsite and Offsite SEO for clients, as I have had a few request now. So my question is what is the best way to get access to clients websites. So I can make the required adjustments. I have one client, who had a company create a website for him, but they have since closed down.
On-Page Optimization | | aussieseoguy0 -
Give me your SEO Review
Hi Mozzers, I've been working on redesigning and revamping this site, http://www.canvaspaintings.com. Their domain and keyword are a match but not ranking #1. Some initial things I feel that needs to be changed are the links on the side and top bar, viewing the on page report, it does have a lot of links on every page. Trying to figure out how to remove them without having the top nav look empty. Previous category descriptions were written by possibly an article spinner or keyword stuffed writer. Need to start building more links, although PR5, it doesn't rank too well. Let me know your opinions and thoughts, I would love to hear them out. TMI!
On-Page Optimization | | William.Lau0 -
SEO for standard website pages
How do you folks approach adding some SEO value to the standard "every site has them" pages like "About Us", "Contact Us" and such? I struggle trying to find some relevant non-branded content. We normally cover all the customers relevant services and product offerings in pages specfiically tailored to that content, but don't want to waste pages if they could have some value in drawing traffic. Any great ideas, Mozworld? Thanks, Mark
On-Page Optimization | | DenverKelly0