Word Press site traffic plumit

[Tinderbox]

Hi,

I have a client who has a word press site that we put together for him. We have noticed that over approximately the last 2 months his sites traffic has plumitied - its gone from a health 200+ per day and sharply decresaed and is not practically zero.

Has anyone got any ideas of why this might be?

Here is the link to the site - http://wheelworldreviews.co.uk/

Thanks

[KeriMorgret]

It also wouldn't hurt to log into Google Webmaster Tools and see if there are any messages to the webmaster from Google in there about any problems.

[Tinderbox]

Thanks for your feedback, I have a hunch it maybe the panda update also. I have also advised my client to take off some if not all of the adverts for now. I'll have a look at the site analytics also to see if I can find anything in there.

[EGOL]

If you have analytics installed study them.  If you don't, get your log files and run them through a log analysis program.

Find out where the traffic was coming from before the problem started (websites, pages, search engines, keywords, etc.).... then see where traffic is coming from now.  That will give you an answer as to where the traffic loss happend.

Noone here can answer that question.

Then you have the question... Why did the traffic drop?   Probably impossible to answer.

Have you checked google webmaster tools?

[CodyWheeler]

Sounds like a result of the Panda update. Is this syndicated content or original content? From the looks of it it may be syndicated, or at least some of it.

http://www.seomoz.org/blog/fat-pandas-and-thin-content

http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers

It also looks like the point of the site is less to give the visitor good content and more to attempt to collect ad revenue. The adblocks go well past the actual content of the site in many places, and they're on both sides of the blog. The domain authority is a 19, which tells me this site is in no shape to have as many ads as it does. This is no doubt being punished.

You may also want to run a crawl with the Campaign tool to check for duplicate content issues if you're not using a canonicalization plugin.

[AgileInt]

You need to dig into Analytics and see where the drop is coming from. Have you lost a keyword that was bringing in traffic? Is it from all Search Engines? Is it Direct traffic or from a referring site. That will tell you where to investigate further.

[blu42media]

Are you currently running a campaign to see how your rankings are positioned?  Have you had any site troubles, down-time, etc?