How do I differentiate traffic that is from google adwords vs organic searches?
-
Right now it appears to be showing both in the same category. I want to be able to see whats an organic click vs one from google adwords ads.
-
Glad you got it sorted out, @allb83! Let us know if you have additional Qs.
-
Actually I just linked them. They in fact were not linked.
Thank you for the link to the google page!
-
Thanks for the tips. My accounts are already linked and have been. I just don't know how to separate it out. I guess I need to login to google analytics to do that?
-
You're on the right track, allb83, It's critical to be able to segment your Adwords-generated traffic from the rest of your organic traffic in order to fully understand and adjust the value you're getting from your Adwords spend. To accomplish this, you need to have Adwords automatically tag your ads with tracking parameters, .
By far the easiest way to do this (and to get significant additional advantages) is to link your Adwords account to your Analytics account. This will create the needed tagging automatically, and also provide some additional analytics data back into your Adwords account.
Here's Google's own instructions for how to do this: https://support.google.com/adwords/answer/1704341?hl=en
Once complete (and after waiting about 24 hrs for the new data to propagate) you'll be able to easily segment out your Paid Search data within Analytics. Do note through that this won't be retroactive - it'll only apply to new traffic you receive after the linking process is complete.
Not sure why the other responders are talking about Webmaster Tools as this has nothing to do with what you're trying to accomplish.
Hope that's what you are looking for?
Paul
-
One thing to also remember- Moz displays organic data and not the adwords data in our tools. Since adwords are owned by Google, those metrics will only display in google analytic webmaster tools.
-
Assuming you have google analytics installed you will want to integrate your webmaster tools to your analytics account. From there it is easy to see the difference. There is a Search Engine Optimization link in analytics that will give you the traffic data for organic searches. The same is true for PPC.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting Started: Multiple Campaigns VS Single Campaign
I'm new to Moz and am trying to determine whether to create multiple campaigns broken out into product categories or a single campaign and label keywords by product category. I figure the majority of the folks in the Moz Community are in agency space, so most probably prefer a single campaign per client. We're an in-house marketing team so we have the ability to track up to 10 campaigns but only need to track a single website. I like the idea of having the different campaigns for different product categories, but I don't want to make things overly complex either. Just because you can do something doesn't necessarily mean you should.
Getting Started | | DFrey1 -
Keyword ranking in google but not in MOZ
Good day, When I type my keyword in google, the website related to this keyword appears on page 1 (7th link from the top). However in Moz report, the keyword position is #13. I don't understand why. Can someone explain the reason? Thank you,
Getting Started | | Wolfpacksweet0 -
After fixing Crawl Errors, how long does it take to for Moz or Google to re-crawl a website?
Last night I found out through Moz that my robots.txt file was blocking any crawling of my website. I fixed the issue. Now do I just sit and wait?
Getting Started | | cmc-interactive0 -
How does campaign manager pick up search terms
Does anyone know how Moz campaign setup. I have set up a campaign and Moz has identified a number of spammy keywords which we cannot find on the site. Please see the image. The site is datingreview.com Thanks Ed Gzy0UkO.jpg
Getting Started | | EdBen0 -
Campaign Keywords Vs. Rank Tracker
Hi Mozzers, Was just wondering what the difference between the two tools are, and why they have independent keyword limits? Thanks, Nick P.S Apologies if this has been asked before or if I've missed some documentation, I had a quick search but couldn't find a similar question!
Getting Started | | NickSamuel0 -
Google Analytics Linking
Hi, When I created my campaign, I accidentally sync'd it to the wrong Google Analytics profile. I tried to disconnect and reconnect with the correct one, but now it displays the wrong profile's figures while still saying it's sync'd to the correct profile.How can I fix this? Any help is appreciated,
Getting Started | | Swope_Rodante
Dustin Swope0 -
Google + Business Page and Moz Pro
Is there a way to connect my Google + Business page with Moz? The only option I have available to connect when I press the button is my personal Google + Page. Thanks!
Getting Started | | BenhardtConstruction0 -
Site traffic vs other sites
I have a quick question. Does Moz have a tool I can use to see how much traffic my site gets a month versus some competition? I know Alexa has this but you have to create an account. I am just wondering if Moz has one and I am missing it.
Getting Started | | trumpfinc0