How do I differentiate traffic that is from google adwords vs organic searches?
-
Right now it appears to be showing both in the same category. I want to be able to see whats an organic click vs one from google adwords ads.
-
Glad you got it sorted out, @allb83! Let us know if you have additional Qs.
-
Actually I just linked them. They in fact were not linked.
Thank you for the link to the google page!
-
Thanks for the tips. My accounts are already linked and have been. I just don't know how to separate it out. I guess I need to login to google analytics to do that?
-
You're on the right track, allb83, It's critical to be able to segment your Adwords-generated traffic from the rest of your organic traffic in order to fully understand and adjust the value you're getting from your Adwords spend. To accomplish this, you need to have Adwords automatically tag your ads with tracking parameters, .
By far the easiest way to do this (and to get significant additional advantages) is to link your Adwords account to your Analytics account. This will create the needed tagging automatically, and also provide some additional analytics data back into your Adwords account.
Here's Google's own instructions for how to do this: https://support.google.com/adwords/answer/1704341?hl=en
Once complete (and after waiting about 24 hrs for the new data to propagate) you'll be able to easily segment out your Paid Search data within Analytics. Do note through that this won't be retroactive - it'll only apply to new traffic you receive after the linking process is complete.
Not sure why the other responders are talking about Webmaster Tools as this has nothing to do with what you're trying to accomplish.
Hope that's what you are looking for?
Paul
-
One thing to also remember- Moz displays organic data and not the adwords data in our tools. Since adwords are owned by Google, those metrics will only display in google analytic webmaster tools.
-
Assuming you have google analytics installed you will want to integrate your webmaster tools to your analytics account. From there it is easy to see the difference. There is a Search Engine Optimization link in analytics that will give you the traffic data for organic searches. The same is true for PPC.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
0 search volume for every keyword?
Hi, I've just joined Moz and every keyword I am searching for is showing 0 monthly search volume. I've tried popular words like 'dogs' or 'pizza' and they're still showing as 0 searches? How do I fix this? TImJxya
Getting Started | | hthorne0 -
How can keyword explorer help me search on a more local level?
I am a total novice at this. I am taking the tutorial and the first thing she addresses is Keyword Explorer. It makes sense to me, but what doesn't is that it asks me to look for keywords in USA. I need to explore keywords on a local level. Anyone out there who can help me with this? am I over my head with Moz Pro if I am a complete novice?
Getting Started | | grettelp1 -
Where do I find Search Console metrics?
Much of my reporting process relies on data directly from Search Console. Is MozPro integrated with Search Console? Can metrics such as impressions be built into custom reports? How can I aggregate organic avg time /session duration and bounce rates? I see major inbound link data discrepancies between Search Console and Moz - is this normal? Where can I find indexed page volumes?
Getting Started | | Juanne_C0 -
After fixing Crawl Errors, how long does it take to for Moz or Google to re-crawl a website?
Last night I found out through Moz that my robots.txt file was blocking any crawling of my website. I fixed the issue. Now do I just sit and wait?
Getting Started | | cmc-interactive0 -
New Campaigns - configure settings: search.
Can anyone give some guidance in which setting we should use for the .co.uk sites when setting up our campaigns? Google GB or Google UK etc. Many thanks
Getting Started | | BruceA0 -
Campaign Keywords Vs. Rank Tracker
Hi Mozzers, Was just wondering what the difference between the two tools are, and why they have independent keyword limits? Thanks, Nick P.S Apologies if this has been asked before or if I've missed some documentation, I had a quick search but couldn't find a similar question!
Getting Started | | NickSamuel0 -
Google Analytics Linking
Hi, When I created my campaign, I accidentally sync'd it to the wrong Google Analytics profile. I tried to disconnect and reconnect with the correct one, but now it displays the wrong profile's figures while still saying it's sync'd to the correct profile.How can I fix this? Any help is appreciated,
Getting Started | | Swope_Rodante
Dustin Swope0 -
I can't add Google+
I just signed up for the beta analytics, when trying to add our CEO Google plus it asks to create a new G+ profile? Why can't I add her Google + without creating a new one?
Getting Started | | KatherineKotaw0