What outreach tools do you use?
-
I was wondering what an SEO with years of experience used to perform outreach campaigns? What software (Buzzstream, Inkybee), what email service (MailChimp), what prospecting tools (Buzzsumo)? What's the ultimate pairing of software and tools for maximum results (with the best client-facing KPIs)?
-
These are my outreach tools, though some might not call them that name, but they keep my work in daily contact with thousands of people who are interested in my industry.
** A news page on my website where I post links to industry news stories on other websites and any new content that is posted on my own site. This page is visited by about a thousand people per day.
** An RSS feed of the links to news stories described above that goes out via Feedburner to a few thousand people.
** A Feedburner email list of several thousand subscribers who want to receive the list of story links described above.
I am not an outreach kind of person. I don't want to schmooze people. Instead I just do my best to post what people want, and allow them to opt in for a daily RSS, or email, or visit to my news page. You will not get this overnight. But if you are dedicated to featuring everyone in your industry who is doing something good, lots of people will want to hear this stuff. Then, when you publish something new.... BAM... it goes out to your whole tribe and they share it with other people for you.
Once people see you doing this, a few of them will send you great stuff to feature. That will make your job easier.
So, instead of schmoozing people and sending your stuff out to Mailchimp and all of these other services, build something good on your own site and let other people promote your stuff for you.
-
Hey!
First off, experts don't use the words like "link building, outreach programms, etc.
There had not been any thing called Link building or outreach programm even before Penguin update, it has always been Link earning, gaining, votes, etc. You should focus on gaining links by posting quality content, on blogs, social media, etc.
If your content will be worth sharing, you'll surely get referrals from other blogger and experts in the same field. so forget about link building or directory submission.
Try focusing on producing meaningful content with supportive facts and case studies
Hope this helps!
-
Experts don’t do outreach they do traditional PR and know the journalists and have the contacts that they have built up over the years – while most of us don’t have these direct relations we can rely upon to get links and mentions a great tool I use is Gorkana – a bit pricey but worth every bit of money.
Plus with Gorkana you can get PR requests from journos.
Simple trick search Twitter for hastags PRRequest and JournoRequest to try and get in contact with the PR guys when they need content (great free way of getting additional relevant exposure)
If your trying to outreach infographic and content try something like Buzzstream if you don’t know the journalists all ready.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spam links in spam analyses tool: Referral page doesn't exist anymore
Hi, I have the following problem: The spam analyses tool in MOZ gives me a few links with a spam score of 10 and 9. I want to remove those links and try to contact the webmaster before disavowing the links. I read about being careful with too much disavowing. Unfortunately removing the links isn't possible because three different reasons: The page/subdomain of one referring website that should have a link to my website doesn't exist anmymore (compliance.ikkiesvoorverandering.nl/). The website http://ikkiesvoorverandering.nl does exist, but is almost empty and there is no possibility to contact the webmaster. What do you guys recommend to do in this situation? Any experience with this problem? On another website (with again no contact option) there is a link who directs to a former website, which has a redirect to my current website. I have no Google search console on that old website anymore. Does that make it impossible to disavow the link? What are other option to remove this link? The website that comes up in the spam analyses tool is pretty much empty (http://veensma.jouwbegin.nl/). How can I delete a link from an empty website? Any thoughts? I hope someone can help me with this, Would be glad to here from you 🙂 Lars
Link Building | | DPA0 -
When buying used domains, how do i see the links pointing to that domain? OSE not showing links
when buying used domains, how do i see the links pointing to that domain? Sometimes the open site explorer doesn't show any links to the domain, especially if the domain is parked. Obviously a domain for sale with 1000 domains linking to it has lots of SEO Value right? Thanks mozzers!
Link Building | | Ron100 -
Using sitewide links to improve link profile?
Hi Guys... When I look at my competitor's link profile, they often have thousands of backlinks. For example, one of our main competitor, he got 3,400 backlinks in total but only 80 referring domains. When I look at my link profile, I have around 50-60 referring domains, but hardly 80 backlinks. My question is, is it okay to get a few sitewide links (no-follow of course!) to get to the thousands backlinks? Or I will be able to achieve top rankings with my current link profile? Thanks!!
Link Building | | TheSEOGuy10 -
Using Schema markup for backlinks
Hi, Is there any benefits for using schema markup for backlinks. Using for Article directory submission,Drupal Submission etc.. mUz1umK.png?1
Link Building | | ruddyhapiq0 -
Using Online Communities for link building..
Hello. All I have a question in regards to online communities. Is joining an online community( i.e. Industry related forums, commenting on industry related news sites, responding to blog post) a good way to do link building? I don't mean in the sense of spamming but actually being an active part of a online community and adding valuable to the conversation. I have tried posting blog post on a industry related online community: biggerpockets.com but this site does not show up as a link when I pull an open site explorer for my website. Any suggestions ?
Link Building | | AubbiefromAubenRealty0 -
Am I using my Blog properly? -- Advice Please
Hello... I am just looking for some feedback in regards to the blog on my website. I am using the blog to create unique and fresh content, hoping that it will in turn help my site attract visitors and better rankings... My question is, does each post have to be at least 500 words or is a 300 word post fine? I do put hyperlinks back to the correlating pages on the site inside each of these posts, just wanted some feedback on if everything i write needs to be roughly 500 words..... Here is my blog if you want to take a look at what I've been doing and provide any feedback..... thanks!
Link Building | | Prime850 -
Can I use canonical links outside of the head section?
I been implementing a Joomla site and my site has different ways of accessing several links therefore I need to use the canonical tag. Now I'm using Joomla 1.6, and most of the extensions that I've seen until now don't provide me the expected or they do other things that I just don't want. Therefore other than modifying the code or creating an extension myself I've decided to look into placing the canonical elements in the page.
Link Building | | jcmoreno0