What outreach tools do you use?
-
I was wondering what an SEO with years of experience used to perform outreach campaigns? What software (Buzzstream, Inkybee), what email service (MailChimp), what prospecting tools (Buzzsumo)? What's the ultimate pairing of software and tools for maximum results (with the best client-facing KPIs)?
-
These are my outreach tools, though some might not call them that name, but they keep my work in daily contact with thousands of people who are interested in my industry.
** A news page on my website where I post links to industry news stories on other websites and any new content that is posted on my own site. This page is visited by about a thousand people per day.
** An RSS feed of the links to news stories described above that goes out via Feedburner to a few thousand people.
** A Feedburner email list of several thousand subscribers who want to receive the list of story links described above.
I am not an outreach kind of person. I don't want to schmooze people. Instead I just do my best to post what people want, and allow them to opt in for a daily RSS, or email, or visit to my news page. You will not get this overnight. But if you are dedicated to featuring everyone in your industry who is doing something good, lots of people will want to hear this stuff. Then, when you publish something new.... BAM... it goes out to your whole tribe and they share it with other people for you.
Once people see you doing this, a few of them will send you great stuff to feature. That will make your job easier.
So, instead of schmoozing people and sending your stuff out to Mailchimp and all of these other services, build something good on your own site and let other people promote your stuff for you.
-
Hey!
First off, experts don't use the words like "link building, outreach programms, etc.
There had not been any thing called Link building or outreach programm even before Penguin update, it has always been Link earning, gaining, votes, etc. You should focus on gaining links by posting quality content, on blogs, social media, etc.
If your content will be worth sharing, you'll surely get referrals from other blogger and experts in the same field. so forget about link building or directory submission.
Try focusing on producing meaningful content with supportive facts and case studies
Hope this helps!
-
Experts don’t do outreach they do traditional PR and know the journalists and have the contacts that they have built up over the years – while most of us don’t have these direct relations we can rely upon to get links and mentions a great tool I use is Gorkana – a bit pricey but worth every bit of money.
Plus with Gorkana you can get PR requests from journos.
Simple trick search Twitter for hastags PRRequest and JournoRequest to try and get in contact with the PR guys when they need content (great free way of getting additional relevant exposure)
If your trying to outreach infographic and content try something like Buzzstream if you don’t know the journalists all ready.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using web dev agencies to generate backlinks
Going to start by saying I'm totally new here, so apologies in advance is this is a dumb question! I run a site that is focused on home buyer education. The site is brand new, so no almost no link profile, and I'm trying to grow my backlinks. On twitter I've had success with real estate agents sharing my articles to their followers, which is great. It helps them educate their customers and feeds the social media beast. I realized that realtors, mortgage brokers, and insurance agents (all relevant to my niche) don't usually run their own websites. Many of these sales people leverage agencies, and often the agencies offer blog posting as part of their service offerings. I'm tempted to do some outreach to these agencies and offer to write guest posts. I figure they get free, quality content and I beef up my link profile. Is this a bad idea? Are there any risks with this approach?
Link Building | | MortgageMonks0 -
Using Schema markup for backlinks
Hi, Is there any benefits for using schema markup for backlinks. Using for Article directory submission,Drupal Submission etc.. mUz1umK.png?1
Link Building | | ruddyhapiq0 -
Google Disavow Tool: which kind of links do harm and which do not harm my site?
Recently a guy asked at GoogleWebmasterHelp: Should I be worried if a couple of sites that I don't want to be associated with are linking to me? In this case there have been 2 porn sites linking to his site... that clear.
Link Building | | inlinear
But my question is if for example sites like e.g. : http://www.linguee.de Linguee is one of the best dictionary sites where you can search for phrases and receive common translation examples which are very helpful. Liguee set some links to my site because they take texts usually from multilingual sites to gather examples.
A dictionary site does not have nothing to do with my business but also I don't consider that this might my harm my site? What do you think?0 -
Is Link Detox program safe to use?
Hi I have been doing some research today to help a client who has lots of links to their site but they are mainly of low or no value. The links were created by another SEO agency so we are not sure in all cases how the links came about or who to contact to get rid of them. I have come across link detox http://goo.gl/o2fKl. I wanted to suggest to my client to use this to help them see what links are bad and what should be kept I have two question's; Has anyone had any experiences with this program and have found it useful? Would there be any negative affect of us using this program with reference to my clients website? Many thanks for your help.
Link Building | | mblsolutions0 -
Do I need to use rel canonical in a blog?
I work at an ecommerce site and we are in the process setting up a blog. Do I need to use rel canonical what talking about a certain category? If I sell widgets and write a blog about widgets should I use that tag? Or is there something else I should do?
Link Building | | EcommerceSite0 -
How do you use anchor text post Penguin?
I have a client with several businesses within the same industry - Each of these businesses have their own websites. So, I have a few questions with this in mnd: **When using anchor text (exact keyword phrases) on his website pages, how many links are safe to use per page? And if I want to interlink between his businesses, is it better to use exact keyword phrases to link or just a straight URL link for those other businesses? **When guest blogging or using an external blog of our creation, is it best to use exact keyword phrases (and how many) or URL links? I want to make sure I am not over linking - help? thanks a lot
Link Building | | BenjaminDonley0 -
I was looking for the best practice to use anchor tags...
Seomoz says NOT to use your anchor terms on other external pages as you will cannabilize your main page - this is news to me. Appreciate any input on this.
Link Building | | impressem0 -
How useful/ damaging is it to have links repeated on every page ?
Our site is dynamic in nature we have tens of thousands of indexed pages with numerous individual brands pages - all of the brand pages are equally important. We are trying to distribute link juice to those pages as much as possible - so my question is --- Is it smart and or useful or perhaps damaging or spammy to have a space on the bottom of each page throughout our site with links to each and every single brand page ? is this practice considered as duplicate content etc ?
Link Building | | AJMKristi0