How should I setup schema.org for ecommerce site?
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I understand how to do products, what I am more curious about is the organization schema. Is it worth it to set it up as an ecommerce business? I would have to set it up on the About Us page for the site, does it matter to Google that it is not located on the homepage?
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Actually, Google's Quality Review documentation indicates it being positive that a website have an about us page with credible information on it a relative short distance from the home page. While I think it would be wrong to say that there is any clear SEO value related to putting organization schema on an about page, I think it would be considered a "best practice" and certainly wouldn't hurt.
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