Google Shopping in SERPS - What % of clicks do they get?
-
Howdy,
Looking for any data we can get on the % of click through the shopping results are getting in Google SERPs. There are tons of variables: how many products & which position the shopping feeds and images are shown in but any hard data would be helpful.
The background is that we have a client who ranks #1 in Google for a shopping related term and their organic traffic is down in 2011 for this main keyword which has ranked #1 all year since the shopping feeds are continually showing above or below the 1st Google position vs sporadic or no display in years prior.
I.e. They aren't happy the traffic is down & we are looking for some data we can provide them with beyond, "Google shopping is now eating part of your organic traffic for that term".
Many thanks in advance!!
-
As you know, Google does not release their analytics data.
However, I have a site that started losing a lot of traffic when google started putting the shopping blurb in the #2 position. Also another site that started losing a lot of traffic when they added the "Brands" and "Stores" lilnks above the #1 position.
Perhaps the best that you can tell client is that lots of webmasters see the same thing happening.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you deal with Google knowledge graph showing competitor for a generic query?
Search for keywords like criminal defense lawyer detroit or criminal defense lawyer detroit mi and Google knowledge graph is highlighting one competitor. No maps results are shown. How have others dealt with this situation? I know others have noticed this too: http://www.webpronews.com/sometimes-googles-knowledge-graph-highlights-brands-for-generic-queries-2013-10
Image & Video Optimization | | AdamThompson0 -
Google Local pulling incorrect business name
A client mistakenly put her business name in one of the directories with "In" after the name for" incorporated". She wants to remove the "In" because it just looks weird, but we cannot figure out how, its showing up in google local too now. She did update her infousa listing but that didn't help.
Image & Video Optimization | | handsun0 -
Schema or Google Video Sitemap
Hey. I have a few hundred pages with videos on them. I want to have rich snippets with the thumbnail and such in the search results. Should I focus my time on Schema or building out a solid sitemap? Your feedback is appreciated! Tommy Swanson
Image & Video Optimization | | TommySwanson520 -
Effect of Google Place listing on organic rankings
Is it true that Google place listing can provide increase in search engine ranking ?
Image & Video Optimization | | seoug_20050 -
301 Redirect affects Google Places Listing?
Hi, A client of ours has a Google Places Listing but over the last few days we noticed that two duplicate listings have appeared with exactly the same information as the original listing. Only difference is the domain names. I did some investigation and my client says that a company cold called them recently and sold them two domain names www.bandbinbanbury.co.uk andwww.accommodationinbanbury.co.uk and it seems these two are redirecting to the main site which sits on www.hanwellhouse.com My question is can this cause that the redirected listing now appear instead of the original google places listing? Any help will be appreciated
Image & Video Optimization | | InTouchMarketing560 -
How to get my forum to be listed on Google in the Discussions section?
I'm running several community sites with forums (for example http:// www.finalstitch.co.uk). All of those sites have a forum section like http://http://www.finalstitch.co.uk/forum/ So far Google didn't recognize the forum. When I search for the site and click the Discussions filter on the left, no forum topics from my site show up. What should I do to change that? Thank you. 20110616-gu1beph7p673x1jkgahy1q63r.jpg
Image & Video Optimization | | asmirasro0 -
Does position in local directories effect google detecting citations?
There are a lot of local directories that i have seen google pull citations from. Quite often i see people putting listings in these directories prefixed by several "A"s, so that they will appear on the first page of the list. Just how deep does google crawl through the pages of these lists? will google actually crawl through all the pages? Some of these directories offer paid listings that appear at the top of the directory. We have been considering purchasing some of these paid positions, so that google would be more likely to pickup our citations. In one case i have noticed a directory: shopincities.com do something that spiked my interest. Basically, if you start clicking through the different pages of a category, the site will block you after 3 or 4 pages in. It serves you an error saying that you are not human. In my mind this is to prevent google from fully crawling their whole list, so that the people who pay for the top positions are picked up, and the people who don't pay, even though their profiles are listed there, never get crawled by google. So would you pay for position on these directories? here are some examples: http://www.shopincities.com
Image & Video Optimization | | adriandg
http://www.411.ca
http://www.goldbook.com
http://www.n49.ca
http://torontodirect.com
http://www.yellowpages.com Or would you just throw a whole bunch of A's infront of your business name so you appear on the first page of listings? Or do you belive it doesn't matter how deep you are in the listings, and with enough time google will find it regardless and credit it as a citation?0 -
Google Places Name Change - Duplicate Listings.
Need input on a Google Places change to avoid duplicate listing/phone number issue for a name change. Here is a summary: Company A has a Places listing and ranks week for key local terms. Company A has become a franchise and has a completely new name but same address. A New Franchise listing was created. It has same location but a different telephone (tracking) number. Both listings generally appear in Google Places but Company A (older listing) come up first. For branding purposes I would ideally like to eliminate (or edit) Company A listing and optimize new Franchise listing. We will need to eliminate the tracking phone number and add the old “Company A” phone number to the new Franchise listing. What is the best procedure to delete the Company A listing? I have access to both listings. Do I: -Strip Company A listing of most info…wait and then delete? Do I delete from my account or delete in total? -Just change the name of the “old” Company name to the new franchise name and delete the new franchise listing? An if so, in what order? -or do I just delete the old listing right away and edit the new franchise listing right away? -When do I add the old (and real phone number) to the new franchise listing? This same scenario has played out in other locations with disastrous results. Appears that Google looks at them as duplicate listings if the old Company name is still active and demotes both listings. Trying to avoid that problem that has been created by other companies. -Would adding Google Boost to the surviving listing help? Any input appreciated.
Image & Video Optimization | | AgileInt0