Rebranding & Responsive design. What first? Or do both at the same time?
-
We are planning a rebranding in January 2017. For us this means: redirects from root domain A.com to B.com on all our pages.
Besides that we are planning to restyle our website to a responsive design in the beginning of November 2016. Now we a desktop website and a separate mobile website. So from our mobile website every URL will be redirected to a non-mobile variant.
Both strategies will have impact on SEO, but should be positive on the long term.
Now, what would YOU do: start with responsive design in November and do a new 'redirect session' after 2 months for the rebranding? Or do both at the same time?
-
Hi there!
I have to agree with Jordan. I would tackle both the rebranding and the responsive website separately, that way if there are any issues with the redirects at any point in the transition process, it will be easier to pinpoint the problem and correct it in a time-efficient manner. Doing both at the same time could end up being extremely complicated/overwhelming.
-
I would say 'divide and conqueror' in my opinion. Start with the responsive redesign then tackle the rebranding. I have seen a client try to do both in the past and it was a messy situation.
Hope that helps some.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
LinkedIn & B2B Marketing/Brand Authority: How Useful Is It?
Hi Folks, I'm in the process of drawing up some detailed step by step marketing and content strategy guidelines and I'm currently researching LinkedIn as a platform and the potential benefits for B2B marketing on it and building brand authority. I'm coming across some conflicting data regarding how useful it is. Does anyone have any experience or opinions on the viability of LinkedIn for B2B marketing and building brand authority? A couple of questions would be: Is it a viable B2B marketing platform? Is it a good place to build brand and industry authority? What techniques would you concentrate on over others? Any advice on the subject would be great. Thanks, folks. Regards Gareth
Branding | | PurpleGriffon0 -
Need a full web design TEAM.
I'm an SEO manager for a company in Los Angeles. You can see our website here: https://opiates.com. I've been at the company for about 3 months, and in that time we've almost had our website re-done twice. It is badly in need of an overhaul in terms of design and navigation, but at the same time we can't afford to lose the organic traffic that we currently have. Does anyone have recommendations for web development firms that can take on a BIG project and work with me to preserve the SE traffic that we currently have? Thanks
Branding | | Waismann0 -
Should I remove our videos from DotSub.com to try & boost our Wistia videos?
Okay all you video SEO lovers, I had a thought today that I thought would make an interesting question. I have been using the tools at DotSub.com to transcribe our videos. The tools are great, and even better, free. We have about 80 videos on DotSub and all of these videos are also on our YouTube channel. Once I've completed the transcription, I've been exporting the .srt file and uploading them to YouTube to replace the God-awful machine transcriptions (sorry Google, but they are baaaadddd). Anyway, sometimes our DotSub video will outrank the same YouTube video, sometimes not. The 80 videos on DotSub have amassed about 10,000 views and a couple of translations...which is nice, I guess? Recently, we've begun experimenting with Wistia. Here is a search term for which our YouTube and DotSub video results pretty much flood page 1: "studiolive webinar" All of the DotSub videos also exist as Wistia videos on our Website and blog. For obvious reasons, we would rather have our Wistia videos rank in those three positions which right now are dominated by the DotSub versions. Should I remove the content from DotSub in order to try to get the Wistia videos to rank instead? Or should I leave them all there? I should probably add that we do have Wistia videos that are outranking both Dotsub and Youtube versions of the exact same videos...so I know that's possible. I'm just wondering if by leaving all of these videos up at DotSub if we are cannibalizing our potential at ranking for videos that link back to our site? What do you think?
Branding | | danatanseo0 -
Naming a brand & domain
Hi Experts, We are selecting a brand name and domain for a new ecommerce website. The major keyword in this industry is lets assume xyz. It is by far the most searched keyword in this industry, but it just sounds horrible for branding purposes. For SEO purposes how important is it to keep that keyword in the domain / brand name? can we make up for the lack of that keyword in the domain / brand name if we decide to pick a brand name that does not have xyz in it? Thanks for the help 🙂
Branding | | TVape0 -
Tips For Promoting Content & Contacting Journalists
Hey, After months of working hard we have some great content on our website, and now seem to be getting into a flow of releasing content consistently. I think it's now time to shift a bit of focus onto getting more eyes lookng at it, and importantly the right eyes. Has anyone got any tips or advice? Kind Regards
Branding | | JonathanRolande0 -
How To Rebrand A Company In The Eyes of Google?
Greetings, Nearly 6 years ago, our company switched its entire business model from providing customized vitamins to a women's health publisher that offers medical advice, news and health tips. We have actively developed a decent link profile for our new brand around women's health and specific health conditions. Nonetheless the old vitamin-related keyword profile is still very prevalent. We have many hundreds of links with old vitamin-related anchor text scattered across the web linking to our main site and to many vitamin mini-sites that we own. What is the best way to rebrand ourselves and basically eliminate this old link profile? My first thought is to immediately park / take down all our vitamin-related domains, and eventually these links will no longer carry any weight in the eyes of Google. The other strategy is to attempt to contact all the sites with the old anchor text and ask them to take the links down. This is not an exciting option to me as I know that this is tedious and a slow process with many dead-ends. Thanks in advance for any advice. Kind regards, Eric Darby
Branding | | Eric_Lifescript0 -
Brand & engagement study?
I believe I saw a study put out one time that showed that recognized brands have higher engagement metrics than non-branded sites, but I can't seem to find it. Can anyone point me in the direction of such a study?
Branding | | nicole.healthline0 -
E-commerce web design recommendation
Hey guys, have a business partner prepping a new website and it is ready to go. He wants to do something similar to threadless.com which gives users the ability to upload things, vote on things and buy things. He asked me who could build the site and I frankly didn't have any recommendations for him. Does anyone here have a positive experience with a web design/programming person or company that they trust? I would like to get a good recommendation to him of someone who can build this thing, built it well and build it in less than the usual 6-12 months. Does anyone like that even exist? If so, please respond with your answer, looking to get moving on this project soon. Thanks!
Branding | | DanDeceuster0