When working on navigation, is it best for product collections to appear under multiple menu headings or just the one that defines it the most?
-
We are an e-commerce site selling outdoor clothing/equipment and I am managing the SEO with only a years worth of experience under my belt! We are looking at changing the navigation as we are selling a bigger range of products and we would like to make it more user friendly.
When looking at both crawlability and customer friendly navigation too, is it best to list product collections under whatever menu it applies to, or just the one that it best falls under. For example, 'climbing shoes', should that go under 'outdoor footwear' and 'climbing equipment' or just 'outdoor footwear'? Does it even matter from an seo perspective?! I know that being user-friendly is more important but just wondering if its less or more important for page rankings if its linked to from less or more pages internally. Thanks!
-
Place them in menu headings that are relevant and useful for the visitors.
You don't want to have customers thinking... Why did they put this crap in here. As soon as they start seeing "contamination" in your menu their shopping in that category will end.
What do you think of the Amazon SERPs where they are showing crap in their SERPs that does not match or even relate to the querry? It has a really bad odor to me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the best Guest posts?
Hi, we have been working on improving the SEO for our website www.caffeinemarketing.co.uk and we are looking to guest blog on some sites. Are there any that you would recommend. What kind of volume of posts do we need to make a significant difference to rankings?
Link Building | | Caffeine_Marketing0 -
How to perform Keyword Research for the e-commerce website which has more than 20,000 products
Hello,
Link Building | | CommercePundit
I want to work on keyword research for one of our e-commerce website - http://www.grandcrayon.ca which provides office supply products in canada. I am targeting only canada and keyword research will be based on Canada Search results. I would like to know how i will start targeting keywords in organic way for this website. I am using keyword planner tool and get results some how. But should i start keyword research by filtering with different categories or any other easy way that i can give me the keyword results for this site. I want to know which are the main keywords or the list of keywords on which i should work. Your valuable inputs will help me a lot! Thanks0 -
Do random article sites work to rank higher?
Hi, I came across this site: factorymadefuture.com It's one of countless random article sites out there. Do they actually rank sites higher? Is this even white hat?
Link Building | | simplisticsca0 -
We had a blog that has been inactive since 2011\. Now since the website is redesigned and we are working on link building, is it advisable to use the old blog content in the new blog?
The content of the old blog belongs to the company, hence no issues of copied content. The options I have are: 1. Use old content as is 2. Re-use old content in more interesting format i.e use info-graphics and the likes 3. Do not use any of the old content. Create new content
Link Building | | Tusk2Tail0 -
The best way to spend 4 hours/day on offsite SEO?
I have an assistant who is able to do 4 hrs of SEO work for me every day. I don't have much onsite SEO work for him to do, and he's not skilled for social media management, so I'm thinking the best thing to have him do is manual link building. So far I've had him create a spreadsheet of more than 1,000 blogs and directories that relate to the subject matter of our websites, and had him include the domain authority of each and if they use the "nofollow" attribute on their links. Next I will have him start adding comments/submissions that include links back to our sites, starting with the highest DA sties and ones without the "nofollow" attributes. Do you agree this is the best way to have him spend his time? Are there other tasks you would highly recommend? Ryan
Link Building | | GreenHatWeb0 -
Best Relevant Directory submission software
Hi Guys, Is there any really good relevant directory sumbission software out there?? Or am I just wishing for too much here! There must be a good sodtware tools out there where I can submit my property website to relvant property related directories with a jit of a button! Any help of poing me in the right direction would be very helpful! Thanks! G
Link Building | | GAZ090 -
Hey, I want to get 10 Best quality Links soon, Please suggest
I have to get 10 links with different keywords with in hour. Can anyone guide please
Link Building | | Virrtuo0 -
What is the best links exchange network?
Hello there, Does anybody know a good white hat link exchange network/program? Thanks Davys
Link Building | | Davys0