When working on navigation, is it best for product collections to appear under multiple menu headings or just the one that defines it the most?
-
We are an e-commerce site selling outdoor clothing/equipment and I am managing the SEO with only a years worth of experience under my belt! We are looking at changing the navigation as we are selling a bigger range of products and we would like to make it more user friendly.
When looking at both crawlability and customer friendly navigation too, is it best to list product collections under whatever menu it applies to, or just the one that it best falls under. For example, 'climbing shoes', should that go under 'outdoor footwear' and 'climbing equipment' or just 'outdoor footwear'? Does it even matter from an seo perspective?! I know that being user-friendly is more important but just wondering if its less or more important for page rankings if its linked to from less or more pages internally. Thanks!
-
Place them in menu headings that are relevant and useful for the visitors.
You don't want to have customers thinking... Why did they put this crap in here. As soon as they start seeing "contamination" in your menu their shopping in that category will end.
What do you think of the Amazon SERPs where they are showing crap in their SERPs that does not match or even relate to the querry? It has a really bad odor to me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I change a domain name with a good score for a newly registered one
Hi I have inherited a website http://www.hanmersprings.net.nz/ Domain sore 17 The website promotes Rippinvale so I want to register a domain rippinvale.com and direct the old domain to the new one. Is this the best way to do this to maximise the link authority?
Link Building | | VelocityWebsites0 -
Anchor Text, best practice for internal links?
Hi, We have a news article on our site that describes currents status/news concerning 2 "major" topics for our business. Now we also have separate pages dedicated to these topics and try to target links/traffic here. This news article has obtained a few "natural external links", but to my question: Within the news article we mention these two keywords naturally about 10 times each. Should we "anchor text" -link each of these mentions to it´s dedicated/in depth -page? Or perhaps only the first mention? Or not at all and perhaps instead put text at the bottom of the article pointing/explaining where they can find more info on each subject at our site? Thanks!
Link Building | | Agguk0 -
Why is this working for a competitor? Non-relevant backlinks helping them out?
A competitor is using a weird strategy, one I know isn't legit, however it's not only helping them, but doing in with a lot of speed. I've ran their info through ahref, majestic, moz, semrush and for backlinks they have 225ish, here is their breakdown. 169 follow links from their parent distributor site ( which is located in their parent's site's footer ) and then 3 to 5 links from sites that relate to SEO, marketing, unrelated things like pocket calling article and comment spam. maybe 5 of those links are from anywhere close to a related site, and those are from spammy directories from out of country. Why would these backlinks be helping them so much, and how can I get in front of them when these craptactics are working for them? They have 250 backlinks - 25 of them are follow We have 300 backlinks - 90 are follow and from relevant sites like EPA.gov, some EDUs and related sites to our niche. Some explanations or words of wit would really be helpful here, as I feel like something isn't adding up.
Link Building | | Deacyde0 -
The Benefit of Internal Backwards Links in Product Descriptions
We want to work out if it is beneficial to use links pointing back to categories (higher up in the structure) on our website product pages. For example, our Aria Dress by Jadore is found through the path: Home > Bridesmaid > Full Length Bridesmaids Dresses > Aria Dress In the product description for the Aria Dress, is it beneficial to include internal links pointing back to higher branches in the website structure .e.g. the Full Length Bridesmaids Dresses category page, the Bridesmaid category page, as well as linking back to the 'Jadore' page? Will doing this for every dress (linking back to category page), improve the SEO of these category pages? How many internal links is too many to include on any given product description? Is it more important to ensure a direct link to every single webpage so that they can be reached by Google, or to include links in both directions .i.e. from Home > Product Category > Product, as well as from Product > Product Category? Thank you.
Link Building | | CostumeD0 -
Having two blogs or one?
Wordpress.com and Blogspot.com both have high page authority. Naturally i want to have a blog that talks about my website.
Link Building | | kevinbp
And the aim is to create back links to my website. Q: So do I create two blogs and separate my content or should i concentrate on a single blog? Which is better for getting SEO backlink juice?0 -
One website with different niches/keywords.
Hello Mozzers! I am currently building a website, which basically contains information from different niches. Let's make it clear: My website is something like eHow. The idea is to write quality articles, written especially to give the searcher the right information, without any scam, product advertisement or etc. The incomes are from AdSense. Actually I got inspired for this website from the Google Panda update. So... my question is - would it be harder to rank with such a website(domain name) that contains different niches and keyword phrases? Lets change a lil bit the situation and show you an example - I am trying to rank with keyword "how to make nice cheezeburgers" with http://theanswer.org/how-to-make-nice-cheezeburgers/ . At the same time I am also trying to rank with "The best movies of all times" with http://theanswer.org/the-best-movies-of-all-times/ . Thank you, Ralchev 🙂
Link Building | | Ralchev0 -
Text Link Ads - have you worked with them?
I work with a large group of community sites and we were approached by a company called Text Link Ads to purchase links on our sites for SEO purposes. This means we can't add "nofollow" and the resulting page is crawl-able. This goes directly against Google's policy but I think it would be tough to find out exactly what we're doing. It could be a great revenue source and this company has many, many sites they work with. That said, this sounds like what you say right before something bad happens. So, two part question: Has anyone worked with this company before? And should these links be avoided or are they not so bad? Thanks in advance!
Link Building | | joshcanhelp1 -
Posting "similar" blog posts to multiple blog sites seems "shady", does it work?
I've read a lot of info here in the Q & A tonight and there was a thread that stated it's potentially a good thing to post content on multiple blog platforms such as: blogger.com posterous.com wordpress.com tumblr.com I've also been trying to figure out how to deal with my blog as a subfolder instead of a subdomain. That research in Q & A clearly indicates that Google treats subdomains basically like separate websites and links from my blog to my main website will not be as valuable if i stay the course with my blog on a subdomain short term. Given that, if the 4 blogging tools above all require the use of a subdomain, then how am I actually taking advantage of the seo value of blogger,posterous, tumblr? In my case my domains would be: steripen.blogger.com posterous.tumbler.com steripen.wordpress.com steripen.tumblr.com Just not adding up to being viable given what I read states these would be treated as new websites, not to mention I worry these posts, even slightly differentiated, would be suspect. Who am I truly benefitting by doing this? Users?
Link Building | | Timmmmy0