Best site structure for SEO
-
Hi,
I'm currently in the process of redesigning/rebuilding a well ranking but a dated looking and structured website.
Using analytics info I'm trying to put togerther an optimied site map plan for the site based on keywords.
Currently the site is structured like this (a few examples) for some of its best ranking keywords / landing pages
www.companyname.co.uk/frames/software/companyname-software/keyword/overview.php
www.companyname.co.uk/frames/software/companyname-software/keyword/keyword.php
I'd like to simplfy this as part of the re build so url's look like this
www.companyname.co.uk/companyname-software/softwarecatogry/keyword
Obviously I would 201 the old urls.
My question is :
A. is this a good idea? (From what I've read it is?)
B. is there any benifit from having the company name repeated in the url (ie www.companyname.co.uk/companyname-software). My thinking before this is that companyname-software currently ranks well and brings a good amount of traffic. Or should I just go with
www.companyname.co.uk/software/softwarecatogry/keyword as opposed to www.companyname.co.uk/companyname-software/softwarecatogry/keyword?
Many thanks in advance!
-
I agree with not repeating company name, unless it's a different company than in the base url. Try only making those deep links if you absolutely have to! Good luck!
-
Exactly
-
I've never used a flat structure before - are there SEO benifits in this?
-
Hi, the only reason I was thinking of repeating the co name is that looking through analytics a lot of our keywords (mainly to do with software) seem to be appended with the company name.
For example - "companyname software".
I suppose the company name is in the domain name anyway...
-
Hi James,
A) you are talking about a 301 redirect (not 201 I suppose) --> you have to do that definitively!
B) I seems to me kind of spammy if the company name is added a 2nd time and additionally the shorter the url the more the people can remind it. I see no advantage of having it twice in the url. -
Repeating the company name is not likly any bemifit, i would use a secondary keyword.
I would also use a flat linking stucture, link all pages from the home page if you can, every other page sould link back to the home page, but not all pages. Obviously you would need to break this rule, but as close as you can keep to it is best.i dont know what technology you are developing the site with, but ASP.MVC is perfect for this sort of url stucture and pumps out very clean code for seo
-
/frames/ is a useles element in the URL so I would get rid of it, basically your new URL structure shows improvement. You should 301 the pages (not 201, I think you just made a typo).
a: Yes. Google will fairly quickly pick up on the new structure.
b: Don't repeat company name, that would not be helpful to anybody.Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage SEO optimization
Hello, I’m almost ready to lunch my new website https://thetravelhoop.com , I just need to create the content of the product page and put all the images. I would like to know what you think in terms of SEO of the home page (is the content that I want to rank the most). My doubt is that since it is a landing page, there is not a lot of text but mostly <h>. It’s not a styling decision of course (I know is bad practice) but mostly because they are supposed to be title/headings.</h> Do you think I’m doing something wrong, or do you have any suggestions? Thank you, Daniele
On-Page Optimization | | danielecelsa0 -
Best Title Im working on
Im working on the best title Design based for the products, Pls suggest This is my title for product page I suggested ACDelco 40-count Super Alkaline AA Batteries: Buy ACDelco 40-count Super Alkaline AA Batteries online at Best Prices: Domain.com and in the page im using ACDelco 40-count Super Alkaline AA Batteries Definitely title crossing more than 60 characters, I have seen many ecommerce site, they never bothered about title character lenght.. Im confused!!! and Is there any best way of title design to include Buy, Online, best price are the frequent keywords with product name. Pls suggest
On-Page Optimization | | Rahim1190 -
Neglected Blog SEO help
I am wedding & sports photographer in San Antonio. I've been busy with photographing sports (lots of them) & totally neglected SEO work for nearly 2 years. I know it's a broad question but what is the best way to get back on track? Should I create a strong landing page with keyword wedding photographer? Should i make separate websites - one for weddings, one for sports? Is PPC good way to jump start? Do I have website structure problems etc? If anyone can comment, that would be great. I am willing to hire SEO experts so if anyone knows anybody, please let me know My website is www.soobumimphotography.com Thank you in advance
On-Page Optimization | | soobumim0 -
Changing to Friendly SEO Urls
This is my site, example of a product : [Link removed] Would I lose rank in Google for changing all to friendly SEO urls? Thank you
On-Page Optimization | | 7liberty0 -
Which permalink structure should i use
Hi Im using wordpress for a trading market update site so most of the posts i add are time relevant... What permalink structure is best to use? Just /postname/ or /year/month/postname/ Thanks in advance! Chris
On-Page Optimization | | chrisleonard0 -
Checking for content originality in a site
two part question on original content How would you go about checking if a site holds original content accept the long search quary within Google? ans also if I find many sites carrying my content and I am the original source should I replace the content? thanks
On-Page Optimization | | ciznerguy0 -
Forcing keywords into domain structure
Hi there, Over the last few years, I've seen people structuring their site so that their main content is all housed in a folder named after the site's primary keywords. For example, if I had some content about home insurance, normally naming conventions state that I might put the content at a URL such as: www.mydomain.com/home-insurance However, some sites, may change this structure to include their main keyword again in the URL string: www.mydomain.com/insurance/home-insurance The folder 'insurance' would normally hold the site's Sitemap to increase internal linking strategy too. I'd be really interested to hear whether anyone has seen any serious benefits from re-structuring their site in this way? What are your thoughts on this? Thanks,
On-Page Optimization | | theshortstack0 -
Setting up a domain for a future site
Hi there, That may be a bit of a silly question to ask, but we've setup a new domain for an existing site. While the site is in the making, the site owners wants to already start promoting the new URL on stationeries etc. Hence, we need to setup the new URL so that it forwards to the site, but so that Google doesn't give it the history of a secondary (less important) domain. What is the best way to do this? Currently we've put in a 301 redirect, but will that bear no future consequences on the SEO of the site, when the site is moved to this new domain, and the old domain is 301 redirected. Thanks, SEOeclipse
On-Page Optimization | | Bozboz0