On page internal link text
-
Hi, I'm in the process of rebuilding/designing an existing well ranking niche bespoke software site and have the following question -
In the footer, I'm planning on linking to the main landing pages (blue widget software, red widget software etc theres about 7 in total). In these links I want to know if its best to have the word "software" in each link as I'm scared of it looking spamy. We sell custom software, and a lot of the keywords that currently attract traffic (as reported in analytics) end in the word software, for example -
blue widget software
red widget software
In the footer would you end each link with software or not? How much effect would this have on rankings?
Thanks in advance.
-
Google really doesn't pay attention to footer links much anymore. Because of that exact reason: they know they're commonly used for spam and keyword stuffing. Write for humans; not for robots. Good luck!
-
Ok, Thanks. The page names and titles will include the word software anyhow.
-
The long and the short of it is
link to and from the home page to every page
link to landing pages from as many links as posible.what you accomplish is pushing your sites rank onto selcted pages
-
No need to repeat word software so much, Google will know what you are about. Write it down naturally and keep the number of links to around 100 per page. The rest should be handled by site hierarchy.
-
Wow that calculator look complecated! I was just planning on having a top nav bar with the main sections of the site with the main landing pages listed in the footer (theres about 10). Obv the footer links would be repeated on every page as would the nav bar so I think that will create somehting similar to what your saying.
-
As long as it reads naturaly i would not worry.
but while you are doing this you should think of you internal linking structure
take a look at this calculator
http://www.webworkshop.net/pagerank_calculator.php?pgs=15try linking to every page from home page and to home page from every page (all top row and all left row)
now try linking to every page from home page and to home page and landing pages from every page.
what you do not want is a links to every page from every page.
This is called link sculpting. reading this page will explain lots if you are not already up to speed.
http://www.webworkshop.net/pagerank.html
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We´re in trouble with our on site internal link optimization - please help
Dear Moz community, We have made a great mistake. Looking at keyword search volumes somehow Moz showed volumes for two keywords which only differentiate by an '**s (plural) as same. **Now we optimized our internal links (all links have the keyword) for the singular word. Now looking at other search volume estimations from competitors we see, that the plural has 5 times bigger volume. Our issue: If we change some of the category links now to another keyword, we will loose our ranking with the singular word. Correct? If we do not change any of our internal links, we will never rank in top 6 with the keyword. (currently singular is 6 and plural is 15) What would you reccomend?
On-Page Optimization | | advertisingcloud0 -
Reducing multi-page website to one page & SEO ramifications?
Hello there! I just want to check in before I do this. I am reducing a multi-page website to one page (temporarily, but for at least 4-6 months). I will be 301 redirecting all old pages to the one, new home page. The new home page has a lot more content, long and short keyword phrases. Aside from losing the benefit of internal links, will reducing the number of website pages hurt a ranking? Does having associated keywords on other website pages provide benefit to another (in this case Home) page? Thanks so much for your invaluable advice!
On-Page Optimization | | lulu710 -
Does Google follow link path or url path when it comes to passing link juice
I noticed something with one of my sites and now I am thinking I made a boo boo (I think) here is what I have On my homepage I have 5 links Link1
On-Page Optimization | | cbielich
Link2
Link3
Link4
Link5 Links 1 - 4 go to a page and stops there. So my URL structure is www.mydomain.com/Link1
www.mydomain.com/Link2
www.mydomain.com/Link3
www.mydomain.com/Link4 So naturally my link juice passes down to these links evenly. Link5 also goes to another page, but on that page I have more links that go down further. www.mydomain.com/Link5 -> more links On page Link5 I have links that go to more pages, BUT my URL structure for these pages go like this Lets say on Link5 page I have another link that goes to AnotherLink1, AnotherLink2 and AnotherLink3 When you click on those links it takes you to those pages just fine, BUT my URL structure is like this www.mydomain.com/AnotherLink1
www.mydomain.com/AnotherLink2
www.mydomain.com/AnotherLink3 Basically I put all the "AnotherLink1-3" in the root directory as well. My question is concerning how Google passes the link Juice from my pages and if it is passing based on the path of the links and how they point to those pages, or do they pass link juice based on the URL structure. So since "AnotherLink1-3" is located in the root directory am I dividing my link juice from my home page to all the links as well based on the URL structure. For instance www.mydomain.com/Link1
www.mydomain.com/Link2
www.mydomain.com/Link3
www.mydomain.com/Link4
www.mydomain.com/Link5
www.mydomain.com/AnotherLink1
www.mydomain.com/AnotherLink2
www.mydomain.com/AnotherLink3 Do I need to change my path for Link5 page to www.mydomain.com/Link5/AnotherLink1
www.mydomain.com/Link5/AnotherLink2
www.mydomain.com/Link5/AnotherLink3 ?0 -
Dynamic pages on a static html pages websiite
Good evening everybody. I am new on SeoMoz that I find very helpful in my work. I am not a web developer so please excuse me if my technical language is poor.I have an issue that maybe you can help me to solve. I work for a company who has a website, which is old and very well positioned on google for the most important keywords for the field of the company I work for (dentistry). It is a website made some years ago and it's made of static html pages.I would like to add a section in my website where I can post articles, like a blog (I think of a wordpress-style website) with daily posts (so with a dynamic page). Is there a way to do this without modifying the structure of the website and without losing pages, urls and ranking? We're on the first google page for many keywords of interests in our city and it would be a great damage for us to lose those positions.Thank you very much!
On-Page Optimization | | adec0 -
To Many Links On Page
I'm having a problem on a crawl warning for our main site. The warning is that every one of my pages has to many links, a little over 1,000 on almost all of them. I think this is because our category list on our left hand sidebar has so many categories, and that sidebar appears on every last one of our pages even all the way into our products. Can anyone take a look and tell me if this is the reason why and what I could possibly do about this? Thanks in advance! www.Ocelco.com
On-Page Optimization | | Mike.Bean0 -
Canonical to the page itself?
Hello, I'd like to know what happens when you use canonical to the same page itself, like: Page "example.com" rel canonical="example.com" Does that impact in something? Bad or good? See ya!
On-Page Optimization | | seomasterbrasil1 -
Too many links on page has a state directory how do i lessen this?
I dont mean how do i take away links on the page but i know right off i am going to have at least 50 right off the bat and with my footer and menu bar and such im up over the limit of 100. My seo guy took care of it on my one site and dont know how Site with issue is www.Preexistingconditioninsuranceplan.com/pcip-states one that was fixed that doesnt appear to be too many on seomoz was http://criticalillnesspolicies.com/insurance-coverage/united-states/ if anyone can inform or decypher the code please let me know
On-Page Optimization | | lance010 -
Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?
Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy
On-Page Optimization | | MeghanPrudencio0