On page internal link text
-
Hi, I'm in the process of rebuilding/designing an existing well ranking niche bespoke software site and have the following question -
In the footer, I'm planning on linking to the main landing pages (blue widget software, red widget software etc theres about 7 in total). In these links I want to know if its best to have the word "software" in each link as I'm scared of it looking spamy. We sell custom software, and a lot of the keywords that currently attract traffic (as reported in analytics) end in the word software, for example -
blue widget software
red widget software
In the footer would you end each link with software or not? How much effect would this have on rankings?
Thanks in advance.
-
Google really doesn't pay attention to footer links much anymore. Because of that exact reason: they know they're commonly used for spam and keyword stuffing. Write for humans; not for robots. Good luck!
-
Ok, Thanks. The page names and titles will include the word software anyhow.
-
The long and the short of it is
link to and from the home page to every page
link to landing pages from as many links as posible.what you accomplish is pushing your sites rank onto selcted pages
-
No need to repeat word software so much, Google will know what you are about. Write it down naturally and keep the number of links to around 100 per page. The rest should be handled by site hierarchy.
-
Wow that calculator look complecated! I was just planning on having a top nav bar with the main sections of the site with the main landing pages listed in the footer (theres about 10). Obv the footer links would be repeated on every page as would the nav bar so I think that will create somehting similar to what your saying.
-
As long as it reads naturaly i would not worry.
but while you are doing this you should think of you internal linking structure
take a look at this calculator
http://www.webworkshop.net/pagerank_calculator.php?pgs=15try linking to every page from home page and to home page from every page (all top row and all left row)
now try linking to every page from home page and to home page and landing pages from every page.
what you do not want is a links to every page from every page.
This is called link sculpting. reading this page will explain lots if you are not already up to speed.
http://www.webworkshop.net/pagerank.html
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shifting target keyword to a new page, how do we rank the internal page?
I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword
On-Page Optimization | | GOMO-Gabriel0 -
When making content pages to a specific page; should you index it straight away in GSC or let Google crawl it naturally?
When making content pages to a specific page; should you index it straight away in GSC or let Google crawl it naturally?
On-Page Optimization | | Jacksons_Fencing0 -
International SEO
We have a client who is looking to expand to other countries, particularly South America. What is my best route forward for SEO on a multi national site?
On-Page Optimization | | CreativeCow0 -
When should I dofollow a link?
I know I should have all my affiliate links as nofollow but when should I dofollow a link? When will it HELP me to have a dofollow link? Right now - all my links are nofollow because I haven't figured out how to have nofollow and dofollow in the same blog post. Any info appreciated!
On-Page Optimization | | dealblogger0 -
Why don't all my pages have On Page Optimization Reports
Apologies if this question has been asked a million times, but I can't find it. I have 35 pages, yet only 5 of them have generated On Page Optimization Reports. I know I can create them manually, but wondered if I've done something incorrectly? Iain.
On-Page Optimization | | iainmoran0 -
Old pages
I have a site where I have 5,000 new products each year, I never waned to deleted the old pages due to links pointing to them and keywords. But I now have 20,000 plus pages, does having that many pages spread out my link juice or does it effect me in any other ways over having a site with 5,000 pages or should I keep not deleting old pages so I dont loose any links? Along with that I currently do not link to my old pages from my site so Im guessing google does not get to them very often if at all, if you agree to still keep them should I link to them somewhere? Because the products are not that simiiar and they do bring added value I dont think canonical would work here
On-Page Optimization | | Dirty0 -
Do product pages need unique content or does having duplcate content hurt on those pages?
We are adding product rapidly to our website but this requires allowing duplicate to exist on our product pages of furniture-online.com. From an SEO standpoint do we need to make this content unique for each product. Since we aren't link building to specific product pages and we don't anticipate product pages being found in a search result, are we ok leaving the duplicate content in place and spending our dollars elsewhere?
On-Page Optimization | | gallreddy0 -
Do you follow any special pattern with internal links?
Just as topic states! Any recommendations? Cheers everyone, n-joy beautiful weather.
On-Page Optimization | | DiamondJewelryEmpire0