Which pieces of content in the online marketing/social media space were the very best of the best in the past 12 months?
-
As you may be aware - SEOmoz are hiring for a marketing oracle (one of 8 jobs going at the moment: http://www.seomoz.org/blog/8-open-positions-at-seomoz). Their key responsibility will be to produce world class content about online marketing, seo and social media.
So, let ask you - what are the best examples of content in this space from the past 12 months? The very best of the best. Don't just think SEO, but any kind of online marketing content. Whether it's editorial, infographic, research etc etc.
-
EGOLS video has a good idea at its heart buts it fails for me because its about 10x too long - 15 seconds is all you need to show that concept
I bet it lost a ton of its potential reach due to its length before payoff - the client lost out due to the agency's ego
-
I'd seen that site before, but 250,000 FB likes is just insane! Wow...
-
I am going to throw in a single purpose site: http://kimjongillookingatthings.tumblr.com/ .
I don't think it's intended as link bait by any mean, but it has almost 250.000 FB likes and 827 LRD. It even ranks number 5 for Kim Jong Ill in Google and number 8 in Bing.
-
OK cupid
-
"Mike's Excel for SEOs guide" - wooop fekken woooop!! Thank you
-
Finding Link Opportunities With Advanced Search Queries | Distilled blog http://ow.ly/1swIgW
White Hat SEO: It F@$#ing Works | SEOmoz http://ow.ly/4xeL4
The Evolution of Google's Rankings http://ow.ly/4fhi3
-
Have you come across Dave Navarro? Awesome library of free downloadable PDF workbooks: http://www.thelaunchcoach.com/thelibrary (behind an opt-in list)
Similar stuff here: http://www.perrymarshall.com/guerrilla-marketing/ (the same content is packaged into a booklet or audio CD to capture people's addresses and mail a sales letter. Multi-purposing content for list building and link building.
You've also got to be able to emulate The Oatmeal http://theoatmeal.com/story/reddit_how
Seth Godin's 'Linchpin' video was release free yesterday (TL;DR - cut straight to the pw + link at the bottom) http://sethgodin.typepad.com/seths_blog/2011/04/the-paperback-choice-and-the-video-dilemma.html
The trouble is, most of this content is behind opt-in lists or otherwise exclusive to a "tribe". I've a library of my favourite digital downloads I could dropbox you?
-
No doubt, your post about Google Docs and Fb/Twitter/SU api's its just awesome.
but imho i think these are some great content
- Whiteboard Friday between Rand and Stefan Weitz / Duane forrester (having people like stefan and duane, and "maybe" matt cutts doing a video and sharing their insights on a specific trend/problem /update its very valuable)
- Research like (http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links)
- and finally All correlation data that SEOMoz share with its community i think its very valuable
*** After watching EGOL Video... and Ed's Poke the box... u just can delete my answer lol
-
Great links Ed! Thanks for sharing. Got any more from the wider online marketing space? I think I see all the good SEO stuff but I'd love to know what's been big that's more similar to the "Poke the box" workbook (which I'm checking out right now...)
Thanks!
-
I really liked... "The Power of Words"... a YouTube video...
-
Wiep's insanely actionable post that really hits a raw nerve for us SEOs - what to do with failed linkbaits (that's our egos on the line there for one): http://wiep.net/talk/link-building/linkbait-failed-now-what/
Needless to say, Mike's Excel for SEOs guide http://www.distilled.co.uk/excel-for-seo/
The 'Poke the Box' Workbook from The Domino Project & Seth Godin (debate the value of a PDF versus online, but its still vv good): http://www.thedominoproject.com/2011/03/poke-the-box-the-workbook.html
Conversion Rate Factory's traditional dissection of key marketing principles. I love how they publish less often, but just killers stuff each and everytime - I know to always click on them. (Their case studies are especially awesome). Here's just one gem: http://www.conversion-rate-experts.com/100-year-old-persuasion-strategy/
Ah, the most epic YOUmoz post of all time perhaps - the only problem with this in "blog post" format is its slightly more difficult to use: http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928
That's some of my most recent finds on StumbleUpon - sure there's plenty more!
Ciao,
Ed
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The best Certification for Marketers
I have been working on Digital Marketing for long time ago,
Industry News | | Roman-Delcarmen
most of the knowledge that I have I learned by myself, researching, testing, asking, participating in communities like this one. But is time to go up to next level. Im not a Guru but definitely I'm not a newbie and I have been looking for the best, course and certfications on this fields Some ones are mandatory Google Analytics > Data Analytics Facebook Blue Print > Data Analytics Google Adwords > PPC But I'm looking for an Independent Organization who can validate my knowledge, time ago I read on Envato
"6 Professional Certifications for Freelancers", The American Marketing Association (AMA)
is that type of independent source. The OMPC look the same as AMA and then a lot of question comes to my mind https://omcp.org/ https://www.ama.org/ And I want to hear opinions of others marketers about it? Are they relevant?
Which has better recognition?
The people (who can hire me) will see useful those Certifications? As I see I have to invest money, time and a lot of effor so I wonder to know
which one is the best option.1 -
Community Discussion - How can we apply the skills we have as marketers in new, creative ways?
Hi everyone, I hope you all had a wonderful week! This week's discussion question comes from Tuesday's (December 😎 blog post by John-Henry Scherck, The Step-by-Step Guide to Turning Link Prospectors into Lead Generators. From the post: "Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone." John-Henry shows us the opportunity for people who are good at link prospecting to apply those skills to lead generation, improving business opportunities by creatively using the skills they already have. SEOs and marketers wear many hats, and have a diverse skill set at their disposal—how else can we apply the skills we already have in creative ways?
Industry News | | MattRoney5 -
Has anyone noticed an Adwords algorithm change early this month?
I was digging into one of my accounts and noticed that previous well-performing ads were not being shown this month. My settings are set to Optimize for conversions: Show ads expected to provide more conversions but whichever way I look at the data, ads that were doing well previously are now only being shown about 0.1% of the time. Has anyone experienced this before or know of a possible Adwords algorithm change?
Industry News | | Snaptech_Marketing0 -
Best Practices for Getting Shares, Likes, Etc on Social Media?
I wanted to know what the best practices are for getting people to re-tweet, like, share, and google plus your website. What has worked best for all of you, and what has worked not so well? Thanks!
Industry News | | OOMDODigital0 -
Is there a really good place to find high end, cutting edge web developers online.
My issue is that I know there are a lot of web developers in the world and all of them are great just like all the great SEO's in the world. Does anyone know of a great place to find really top talent that is the kind where the people are constantly stretching and trying new things, etc.
Industry News | | RobertFisher
Is there a web dev board the better ones are on, etc. Any luck in other areas? We have a position available, but will not fill it with anyone average or above average. I really would love to know what boards, forums, etc. I can find them on, but every search lists 50 boards and, the is not my everyday world. I just do not know which are the ones that will put me in front of the best in the world. Any help is appreciated. Robert0 -
Best company to do an analysis of our website
Is there anyone out there you would recommend to do a full analysis of your site? We are looking to see if we can find someone to look at our site. We have already done stuff like SeoMoz, Ahref, and Majestic.
Industry News | | EcommerceSite0 -
Anyone have experience with the eTail Conference (upcoming 2/27-3/1/12)?
I just got a brochure with a very impressive lineup for the upcoming eTail conference. Has anyone here been to the eTail Conference? What's been your experience?
Industry News | | NaHoku0 -
12-pack Now a 6-pack?
Google just announced the new 12-pack site-links 2 weeks ago, and now it looks like they're testing some changes that restrict it to a 6-pack. Are others seeing this? Has anyone seen an official report (Google blogs or major search site)? Is this an homage to beer or abs?
Industry News | | Dr-Pete0