Which pieces of content in the online marketing/social media space were the very best of the best in the past 12 months?
-
As you may be aware - SEOmoz are hiring for a marketing oracle (one of 8 jobs going at the moment: http://www.seomoz.org/blog/8-open-positions-at-seomoz). Their key responsibility will be to produce world class content about online marketing, seo and social media.
So, let ask you - what are the best examples of content in this space from the past 12 months? The very best of the best. Don't just think SEO, but any kind of online marketing content. Whether it's editorial, infographic, research etc etc.
-
EGOLS video has a good idea at its heart buts it fails for me because its about 10x too long - 15 seconds is all you need to show that concept
I bet it lost a ton of its potential reach due to its length before payoff - the client lost out due to the agency's ego
-
I'd seen that site before, but 250,000 FB likes is just insane! Wow...
-
I am going to throw in a single purpose site: http://kimjongillookingatthings.tumblr.com/ .
I don't think it's intended as link bait by any mean, but it has almost 250.000 FB likes and 827 LRD. It even ranks number 5 for Kim Jong Ill in Google and number 8 in Bing.
-
OK cupid
-
"Mike's Excel for SEOs guide" - wooop fekken woooop!! Thank you
-
Finding Link Opportunities With Advanced Search Queries | Distilled blog http://ow.ly/1swIgW
White Hat SEO: It F@$#ing Works | SEOmoz http://ow.ly/4xeL4
The Evolution of Google's Rankings http://ow.ly/4fhi3
-
Have you come across Dave Navarro? Awesome library of free downloadable PDF workbooks: http://www.thelaunchcoach.com/thelibrary (behind an opt-in list)
Similar stuff here: http://www.perrymarshall.com/guerrilla-marketing/ (the same content is packaged into a booklet or audio CD to capture people's addresses and mail a sales letter. Multi-purposing content for list building and link building.
You've also got to be able to emulate The Oatmeal
http://theoatmeal.com/story/reddit_howSeth Godin's 'Linchpin' video was release free yesterday (TL;DR - cut straight to the pw + link at the bottom) http://sethgodin.typepad.com/seths_blog/2011/04/the-paperback-choice-and-the-video-dilemma.html
The trouble is, most of this content is behind opt-in lists or otherwise exclusive to a "tribe". I've a library of my favourite digital downloads I could dropbox you?
-
No doubt, your post about Google Docs and Fb/Twitter/SU api's its just awesome.
but imho i think these are some great content
- Whiteboard Friday between Rand and Stefan Weitz / Duane forrester (having people like stefan and duane, and "maybe" matt cutts doing a video and sharing their insights on a specific trend/problem /update its very valuable)
- Research like (http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links)
- and finally All correlation data that SEOMoz share with its community i think its very valuable
*** After watching EGOL Video... and Ed's Poke the box... u just can delete my answer
lol -
Great links Ed! Thanks for sharing. Got any more from the wider online marketing space? I think I see all the good SEO stuff but I'd love to know what's been big that's more similar to the "Poke the box" workbook (which I'm checking out right now...)
Thanks!
-
I really liked... "The Power of Words"... a YouTube video...
-
Wiep's insanely actionable post that really hits a raw nerve for us SEOs - what to do with failed linkbaits (that's our egos on the line there for one): http://wiep.net/talk/link-building/linkbait-failed-now-what/
Needless to say, Mike's Excel for SEOs guide
http://www.distilled.co.uk/excel-for-seo/The 'Poke the Box' Workbook from The Domino Project & Seth Godin (debate the value of a PDF versus online, but its still vv good): http://www.thedominoproject.com/2011/03/poke-the-box-the-workbook.html
Conversion Rate Factory's traditional dissection of key marketing principles. I love how they publish less often, but just killers stuff each and everytime - I know to always click on them. (Their case studies are especially awesome). Here's just one gem: http://www.conversion-rate-experts.com/100-year-old-persuasion-strategy/
Ah, the most epic YOUmoz post of all time perhaps - the only problem with this in "blog post" format is its slightly more difficult to use: http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928
That's some of my most recent finds on StumbleUpon - sure there's plenty more!
Ciao,
Ed
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the top 20 whitelisted SEO content publishing channels?
With Hubpages in the penalty box right now, I am looking for other inbound marketing channels to syndicate original content to relevant audiences. I am currently using SlideShare, but I am looking for other channels. Will you share 10-20 of your recommended content publishing channels that syndicate SEO content? Context: What I need are channels that are: Low to no budget ($0-50 annual, if they exist) Ability to upload SEO content - landing pages, infographics, blog posts, images, videos. Any content type - channels that publish at least 1 of each of the content types I mentioned Targeted, relevant traffic (we would assess that one) Ability to comment, share or vote (Like) the content White-listed by Google, most importantly Examples:
Industry News | | michaeleagar
Slideshare, HubPages (blacklisted by Google for now), and Squidoo (acquired by HubPages)1 -
Why Did Our Site Disappear for 6 Months?
Hello! The company that I work for recently hired a company to do their SEO. After they took over we fell out of the search engines for our keywords for 6 months! (I had previously done the SEO using Moz, but had to step down due to my husband getting cancer. He's all better and I'm back. 🙂 ) We contacted the SEO company recently to find out why the only way we could be found in the search engines was if we searched on our name. The reason they gave was Penguin, Panda, and Hummingbird. I personally don't believe that would cause our site to disappear for 6 months then miraculously reappear for our keywords a few days after us complaining. One of my main concerns is they have submitted us to 140 directories and 20 social bookmarking sites. How do I tell if these are good or bad sites? A few of them I've clicked are suspended and one Google warns about malicious content and to leave immediately - so those are obvious. Thanks for your help! Kelley Insana
Industry News | | Kelley_I0 -
Duplicate content across external profiles
As a B2B business, a lot of our traffic comes from referrals, especially from profile listings and high quality directories.
Industry News | | hjduck3
I am currently updating all of our listings with content that is relevant and representative of our business. The easiest way to do this is by using one boilerplate/ presaved profile. This would be using duplicate content, would I run the risk of discrediting these backlinks to my website and suffering and Google penalties?0 -
Best Tools for Invoicing, Accepting Payments, Sending Receipts
Hey All! I recently started my business about 1.5 years ago and am loving it, doing well, and learning new things every day! I am very curious what others in the industry use for proposals, invoicing, accepting payments and sending receipts. What we are doing now seems like a lot of trouble and we are using different platforms for almost all of it. Since starting, my goal has been to use as little paper as possible, so I do almost everything over the computer. We send out proposals using Quoteroller and that has been very useful because clients can click to the proposal from their email and they can also accept proposals through that link. We invoice clients from Quickbooks Online (QBO) and can have those sent directly to clients' email inbox. We have to manually create a payment link through one of Bluefin's payment platforms. We can send this link through email or add it to the proposal email sent from Quoteroller. After they accept proposals (hopefully!), and make payment, we have to go back into QBO and "receive payment" and this does not send out a receipt to the client. Maybe someone knows a way to fix it to where it does send an automatic receipt when we "receive payment?" If client requests a receipt, we must go into QBO and generate a "sales receipt." So, now that you know our process, are we making ourself work too much? Is there a more simple approach?
Industry News | | BWrightTLM0 -
Effect of changes on the Content page on search ranking
Hi, I have a question related to my ranking on Google Search On the content pages of my website, there is a section where our content keeps on changing. Whenever a visitor enters new information, Old information will be removed from the page. Therefore our content page is dynamic. Does this make us difficult to rank for particular keyword / overall.
Industry News | | adiez12340 -
Same Content or New Content?
Hi Everyone, Hope everyone is doing good. Well, thanks to the input of many people (experts) on this site I have almost arrived at where I want to be, even better than that....I am almost there with confidence because of all the input received from this site. So what have I done? I have redesigned a static website to WordPress, I decided t keep the old link structure which is suffixed .html, and to use redirects if needed. I also swithed hosting service providers to noe that carries htaccess. My last question, well probably not, is do I use the same content from the same pages on the old website to the new, or do i create new content, It is a local service business, new content would not be a problem, however, our current content seems to be ranking well with the old site though. In summary, should I change the content of the new site so "Duplicate Content" does not arise? Should I leave transdfer the content to the new site to maintain on page SEO that has been ranking me good thus far? As Always, any and all input is really appreciated! -jimmy
Industry News | | jimmy02251 -
Duplicate Content Tool - sketchy or good?
BloomReach announced a new software product named Dynamic Duplication Reduction (DDR), that aims to eliminate duplicate content issues on web sites. Anyone have any feedback on this yet - seems to go to be true if you ask me. Your pal Chenzo
Industry News | | Chenzo0 -
3rd Party Site Presence and Internet Marketing
An issue that I do not see discussed about much in Internet Marketing circles is the importance of establishing and developing a presence on third party sites other than through guest posting and I was wondering how much other internet marketers focus on this area and recommend this to clients. I see many people wanting hiring internet marketers basically for SEO and the KPI's on which they are judged are SEO based outcomes (higher alexa rank, number of page 1 keywords, number of top 1, top 3 keywords etc). I recently gave advice to someone who had very little time, very little money and very little SEO skills who wanted to rank in number 1 positions for their band for wedding and corporate bookings. I basically showed them sites that were highly positioned in the SERPs where they could get develop a strong online profile and how this would work better than investing 3 hours a month badly into SEO. Ultimately what businesses want is strong convertible leads and sales. For many businesses that might be better established particularly where budgets are tight through other elements whether it is Tripadvisor rankings, presence in other 3rd party sites or in an Ebay store than through SEO for their own site. Obviously for big brands with big budgets SEO is essential but as many keyword terms become increasingly competitive how important should referrals from 3rd party sites be in businesses internet marketing strategy and to what extent do you feel current internet marketing businesses identify and promote this need rather than simply working on improving ranking performance for keywords?
Industry News | | LighthouseC0