Which pieces of content in the online marketing/social media space were the very best of the best in the past 12 months?
-
As you may be aware - SEOmoz are hiring for a marketing oracle (one of 8 jobs going at the moment: http://www.seomoz.org/blog/8-open-positions-at-seomoz). Their key responsibility will be to produce world class content about online marketing, seo and social media.
So, let ask you - what are the best examples of content in this space from the past 12 months? The very best of the best. Don't just think SEO, but any kind of online marketing content. Whether it's editorial, infographic, research etc etc.
-
EGOLS video has a good idea at its heart buts it fails for me because its about 10x too long - 15 seconds is all you need to show that concept
I bet it lost a ton of its potential reach due to its length before payoff - the client lost out due to the agency's ego
-
I'd seen that site before, but 250,000 FB likes is just insane! Wow...
-
I am going to throw in a single purpose site: http://kimjongillookingatthings.tumblr.com/ .
I don't think it's intended as link bait by any mean, but it has almost 250.000 FB likes and 827 LRD. It even ranks number 5 for Kim Jong Ill in Google and number 8 in Bing.
-
OK cupid
-
"Mike's Excel for SEOs guide" - wooop fekken woooop!! Thank you
-
Finding Link Opportunities With Advanced Search Queries | Distilled blog http://ow.ly/1swIgW
White Hat SEO: It F@$#ing Works | SEOmoz http://ow.ly/4xeL4
The Evolution of Google's Rankings http://ow.ly/4fhi3
-
Have you come across Dave Navarro? Awesome library of free downloadable PDF workbooks: http://www.thelaunchcoach.com/thelibrary (behind an opt-in list)
Similar stuff here: http://www.perrymarshall.com/guerrilla-marketing/ (the same content is packaged into a booklet or audio CD to capture people's addresses and mail a sales letter. Multi-purposing content for list building and link building.
You've also got to be able to emulate The Oatmeal http://theoatmeal.com/story/reddit_how
Seth Godin's 'Linchpin' video was release free yesterday (TL;DR - cut straight to the pw + link at the bottom) http://sethgodin.typepad.com/seths_blog/2011/04/the-paperback-choice-and-the-video-dilemma.html
The trouble is, most of this content is behind opt-in lists or otherwise exclusive to a "tribe". I've a library of my favourite digital downloads I could dropbox you?
-
No doubt, your post about Google Docs and Fb/Twitter/SU api's its just awesome.
but imho i think these are some great content
- Whiteboard Friday between Rand and Stefan Weitz / Duane forrester (having people like stefan and duane, and "maybe" matt cutts doing a video and sharing their insights on a specific trend/problem /update its very valuable)
- Research like (http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links)
- and finally All correlation data that SEOMoz share with its community i think its very valuable
*** After watching EGOL Video... and Ed's Poke the box... u just can delete my answer lol
-
Great links Ed! Thanks for sharing. Got any more from the wider online marketing space? I think I see all the good SEO stuff but I'd love to know what's been big that's more similar to the "Poke the box" workbook (which I'm checking out right now...)
Thanks!
-
I really liked... "The Power of Words"... a YouTube video...
-
Wiep's insanely actionable post that really hits a raw nerve for us SEOs - what to do with failed linkbaits (that's our egos on the line there for one): http://wiep.net/talk/link-building/linkbait-failed-now-what/
Needless to say, Mike's Excel for SEOs guide http://www.distilled.co.uk/excel-for-seo/
The 'Poke the Box' Workbook from The Domino Project & Seth Godin (debate the value of a PDF versus online, but its still vv good): http://www.thedominoproject.com/2011/03/poke-the-box-the-workbook.html
Conversion Rate Factory's traditional dissection of key marketing principles. I love how they publish less often, but just killers stuff each and everytime - I know to always click on them. (Their case studies are especially awesome). Here's just one gem: http://www.conversion-rate-experts.com/100-year-old-persuasion-strategy/
Ah, the most epic YOUmoz post of all time perhaps - the only problem with this in "blog post" format is its slightly more difficult to use: http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928
That's some of my most recent finds on StumbleUpon - sure there's plenty more!
Ciao,
Ed
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Discussion - How can we apply the skills we have as marketers in new, creative ways?
Hi everyone, I hope you all had a wonderful week! This week's discussion question comes from Tuesday's (December 😎 blog post by John-Henry Scherck, The Step-by-Step Guide to Turning Link Prospectors into Lead Generators. From the post: "Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone." John-Henry shows us the opportunity for people who are good at link prospecting to apply those skills to lead generation, improving business opportunities by creatively using the skills they already have. SEOs and marketers wear many hats, and have a diverse skill set at their disposal—how else can we apply the skills we already have in creative ways?
Industry News | | MattRoney5 -
Article marketing sites
Hi, I'm looking for article marketing sites in English. I have searched and analyzed over 50 sites but I have not find any with the specifics I'm searching to: high/average DA, dofollow, and the possibility to have an anchored text, any suggestions? Thanks!
Industry News | | eriksatie0 -
Effect of changes on the Content page on search ranking
Hi, I have a question related to my ranking on Google Search On the content pages of my website, there is a section where our content keeps on changing. Whenever a visitor enters new information, Old information will be removed from the page. Therefore our content page is dynamic. Does this make us difficult to rank for particular keyword / overall.
Industry News | | adiez12340 -
How do I ascertain how/why a site appears higher/lower in search results, based on different search terms?
The site in question is www.bullethq.comHere are the search terms I used, and what position Bullethq.com appears in the SERP's: <colgroup><col width="188"><col width="58"><col width="95"></colgroup>
Industry News | | PeterConnor
| Search-term | Position | Page returned |
| irish payroll online | 5 | Home Page |
| irish payroll online software | 20 | Home Page |
| online irish payroll software | 20 | Home Page |
| online payroll | 75 | (Blog post) | Could someone be so kind as to help me figure this out?0 -
Infographic stolen Whats my best course of action?
We designed this infographic http://www.brilliance.com/diamond-buying-tips-infograph a year ago and now i see this http://visual.ly/us-2013-diamond-jewelry-trend chop up cut and paste job around. It is clear it is stolen visullay shows its published by inboudvisibility and designed by webds a seo company. My question to all my fellow mozzers is what can i do about this? Any one have similar issues?
Industry News | | DavidKonigsberg1 -
Duplicate Content Tool - sketchy or good?
BloomReach announced a new software product named Dynamic Duplication Reduction (DDR), that aims to eliminate duplicate content issues on web sites. Anyone have any feedback on this yet - seems to go to be true if you ask me. Your pal Chenzo
Industry News | | Chenzo0 -
25% Drop in Traffic In Last Month - Suggestions as to why?
We have had a 25% drop in traffic in the last month and I am trying to establish why that is. Our serps on some key terms have also dropped. Has Google run any updates in the last month or so? Thanks
Industry News | | simplesimonseo0 -
What is the best place to learn reputation management, with regards to SEO
I have a new client that needs help with a bad review. Of course it may not be able to be deleted, but I have started to scratch the surface on how to help 'push it down' using SEO. Can any offer advice on a definitive source of learning reputation management? Many thanks!
Industry News | | adell500