Which pieces of content in the online marketing/social media space were the very best of the best in the past 12 months?
-
As you may be aware - SEOmoz are hiring for a marketing oracle (one of 8 jobs going at the moment: http://www.seomoz.org/blog/8-open-positions-at-seomoz). Their key responsibility will be to produce world class content about online marketing, seo and social media.
So, let ask you - what are the best examples of content in this space from the past 12 months? The very best of the best. Don't just think SEO, but any kind of online marketing content. Whether it's editorial, infographic, research etc etc.
-
EGOLS video has a good idea at its heart buts it fails for me because its about 10x too long - 15 seconds is all you need to show that concept
I bet it lost a ton of its potential reach due to its length before payoff - the client lost out due to the agency's ego
-
I'd seen that site before, but 250,000 FB likes is just insane! Wow...
-
I am going to throw in a single purpose site: http://kimjongillookingatthings.tumblr.com/ .
I don't think it's intended as link bait by any mean, but it has almost 250.000 FB likes and 827 LRD. It even ranks number 5 for Kim Jong Ill in Google and number 8 in Bing.
-
OK cupid
-
"Mike's Excel for SEOs guide" - wooop fekken woooop!! Thank you
-
Finding Link Opportunities With Advanced Search Queries | Distilled blog http://ow.ly/1swIgW
White Hat SEO: It F@$#ing Works | SEOmoz http://ow.ly/4xeL4
The Evolution of Google's Rankings http://ow.ly/4fhi3
-
Have you come across Dave Navarro? Awesome library of free downloadable PDF workbooks: http://www.thelaunchcoach.com/thelibrary (behind an opt-in list)
Similar stuff here: http://www.perrymarshall.com/guerrilla-marketing/ (the same content is packaged into a booklet or audio CD to capture people's addresses and mail a sales letter. Multi-purposing content for list building and link building.
You've also got to be able to emulate The Oatmeal http://theoatmeal.com/story/reddit_how
Seth Godin's 'Linchpin' video was release free yesterday (TL;DR - cut straight to the pw + link at the bottom) http://sethgodin.typepad.com/seths_blog/2011/04/the-paperback-choice-and-the-video-dilemma.html
The trouble is, most of this content is behind opt-in lists or otherwise exclusive to a "tribe". I've a library of my favourite digital downloads I could dropbox you?
-
No doubt, your post about Google Docs and Fb/Twitter/SU api's its just awesome.
but imho i think these are some great content
- Whiteboard Friday between Rand and Stefan Weitz / Duane forrester (having people like stefan and duane, and "maybe" matt cutts doing a video and sharing their insights on a specific trend/problem /update its very valuable)
- Research like (http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links)
- and finally All correlation data that SEOMoz share with its community i think its very valuable
*** After watching EGOL Video... and Ed's Poke the box... u just can delete my answer lol
-
Great links Ed! Thanks for sharing. Got any more from the wider online marketing space? I think I see all the good SEO stuff but I'd love to know what's been big that's more similar to the "Poke the box" workbook (which I'm checking out right now...)
Thanks!
-
I really liked... "The Power of Words"... a YouTube video...
-
Wiep's insanely actionable post that really hits a raw nerve for us SEOs - what to do with failed linkbaits (that's our egos on the line there for one): http://wiep.net/talk/link-building/linkbait-failed-now-what/
Needless to say, Mike's Excel for SEOs guide http://www.distilled.co.uk/excel-for-seo/
The 'Poke the Box' Workbook from The Domino Project & Seth Godin (debate the value of a PDF versus online, but its still vv good): http://www.thedominoproject.com/2011/03/poke-the-box-the-workbook.html
Conversion Rate Factory's traditional dissection of key marketing principles. I love how they publish less often, but just killers stuff each and everytime - I know to always click on them. (Their case studies are especially awesome). Here's just one gem: http://www.conversion-rate-experts.com/100-year-old-persuasion-strategy/
Ah, the most epic YOUmoz post of all time perhaps - the only problem with this in "blog post" format is its slightly more difficult to use: http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928
That's some of my most recent finds on StumbleUpon - sure there's plenty more!
Ciao,
Ed
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Has anyone noticed an Adwords algorithm change early this month?
I was digging into one of my accounts and noticed that previous well-performing ads were not being shown this month. My settings are set to Optimize for conversions: Show ads expected to provide more conversions but whichever way I look at the data, ads that were doing well previously are now only being shown about 0.1% of the time. Has anyone experienced this before or know of a possible Adwords algorithm change?
Industry News | | Snaptech_Marketing0 -
Duplicate content - big brand players
Hi I understand the concept of duplicate content and its impact, however I do have a couple of doubts that I would like to hear expert comments. Product description/content listed in Amazon.com (for instance Canon EOS 600) same content/description can be seen in Amazon.co.uk - how does google see this ? same product listed in amazon is found it target , walmart , Bestbuy and other big player with same description - Who gets the penalty ? Ipad Air launched yesterday, a detailed description can be found on apple site, and the same description / features / word by word will be found in all legit major online sites - How does google see this ? My Business example. Let say I own Samsung camera / other Samsung products. Obviously I do not sell them on my brand site and provide only information on Samsung.com. Products are sold all over the world on retailer websites like bestbuy, target, walmart, amazon.com, amazon.co.uk etc etc. I only have 1 detailed description per product to provide to all these retailers which they use the same information on their website.(I dont mind them doing so, however is this duplicate content ? ) If the answer is all retailers have to alter my original description, this may not be feasible, coz I have 1000+ products and 100+ retails. Remember I am Samsung. How does google see this, What is my Online strategy, Appreciate your comments.
Industry News | | play0070 -
Best Places to Post SEO/Marketing Jobs?
I have several colleagues in the industry (and some fellow marketers) who have asked me where the best places are to look for and post SEO job opportunities. I personally like InBound.org and LinkedIn. Where do you recommend marketeers look for job opportunities? D
Industry News | | danatanseo1 -
Has wiki lost some market share?
I work in the financial space for a forex broker, and noticed this week that Wikipedia dropped from #1 for [forex] to about 8. Good for us, but just wondering if anyone else has seen wiki market share drop and if any big data SEO projects have seen any fluctuation for wiki. Researching why this may have happened.
Industry News | | FXCMSEO0 -
So, Google is the best site on the internet.. Right? Or is that just what most people tend to think off-face?
LOL woah, put the guns away. I'm not about to rant, I just have a question and wanted to present it well. Then again, I might have actually found some easy fixes to some of Google's tools that they could make. So here's the thing. I noticed how annoyed I always getting when I have to sign in every time I go to the adwords keyword tool, or analytics. Why do you have to sign in a million times? I think it is a problem that can be fixed because if you go to check your webmaster tools, you go straight into your account, where you can then select which site you want to explore. It knows that I am already signed in to Google Accounts when I go to webmaster tools, but it doesn't recognize that fact when I go to my Analytics account, or to use the Adwords Keyword Tool. Now, every site has things that they need to work on, but not necessarily that need to be 'fixed'. Google being so commonly accepted as the best site on the net, I thought it was funny/interesting at the least to point out the problem. Even funnier is the fact that I could submit it as a problem to see if they could fix it or not, but they do such a good job of making it hard for people to contact them, that A) I don't feel like wasting my time trying B) I don't even really know if it is possible to do that. Also, why is there no official Google Analytics App / Mobile site?? Google has been pushing how important mobile is to us webmasters, but then it doesn't seem to be very high on their priority list for the tools that we use. I mean you can't view graphs on phones / tablets (mine at least), in webmaster tools, OR google analytics. Also, its a pain in the but to click the sign in button on Google Analytics when using my phone / tablet, it disapears really fast for me (needs more research from others to see if everyone has the same problem) Thanks for the interest / answers everybody. Look forward to hearing from you guys. Also, tips and help would be nice if anybody knows a solution to my sign in issue
Industry News | | TylerAbernethy0 -
Does stolen content matter anymore?
About 3 months ago, someone copied almost all of my content (format and all) changing only the site name and links. Of course, I was horrified and immediately tried a DMCA but the guy is hosted in Czech Rep so it turn into a pain in the butt. Long story short, the stolen content is still up. I figured eventually I would see a hit for the duplicate content but so far, absolutely nothing. Same rankings, same everything; best thing is, his site doesn't appear to even be on Google. My question is, does stolen content still matter anymore? I thought it used to be a huge problem, and I read posts and such of blog owners who have fretted over the consequences to their beloved site. It seems like Google figured out that since that content was on my site for the past year, I must be the original owner. They might have even blacklisted the other site; can't find them by typing in their domain anymore.
Industry News | | mclaughlin0 -
What is the best SEO Seminar/Training option in the US?
I have 3 years of SEO experience and am an SEO Manager. I am well versed, though much room for growth and education. I want to find an SEO Seminar or training program that best suits my needs. It seems most are a one size fits all seminars. Any recommendations, thoughts or ideas?
Industry News | | dkamen0