Link building ideas for dentists?
-
Some ideas to start this discussion:
- Guestblogging / articles
- Answerings Q&A's as dentist
- Starting a blog
Any other good link building ideas for dentists?
-
I have heard many people say "Never pay for a link". I only pay for those directories if it gets me a backlink. My rule is that if it's under 10 bucks, I'll do it. My dentists pay me good money every month and a $10 one time fee isn't going to break the bank especially if it gets you a lifetime backlink.
-
I second that. Very good list
-
Brilliant! Thanks for sharing.
-
Thanks for all the useful tips. Very good answers
-
Good question, something I know a little bit about. In addition to the standard local business sites, there are lots of ways to share health-related content on topically relevant sites.
My wife's dental practice website is my fun little SEO side project. We have had great success building links by writing guest posts and columns for local parenting sites (she's a pediatric dentist). There are a lot of myths and old wives' tales about teeth and people LOVE to hear the truth. Sometimes the myths are true! This type of content marketing has even gotten her appearances on the local TV news as an expert on a recent issue with city water supplies.
We took the top "10 myths about children's teeth" and created a downloadable PDF (visible in the footer) and it is a great confidence builder for parents who are unsure about what to expect. It has attracted a few links from other dental and health-related websites.
Finally, she blogs regularly with a mix of community events (they sponsor a lot of kid-friendly and family events around town) and health-related info for parents and kids.
It's all free and has done wonders for their visibility.
-
Wow, nice follow up Daniel. I posted it early in the morning while doing my rounds and should have given a more detailed post like you just did. Thank you for expanding on it for everyone.
I agree it is labor intensive, but as you mentioned it can pay off.
EGOL listed a few items that I tend to overlook because I am not doing as much content distribution as I should.
-
Agree on business directories. It's also worked wonders for my clients, mostly small and medium-sized businesses. We have a list of about 10 high quality business directories. We supplement with a few others, specific to the industry. We:
-
never pay for listings or enhancements
-
take the time and trouble to do it right, hand-crafting answers to all fields -- including photos, logos and special offers (if available)
It's all very labor intensive. And it's not something that can be off-shored or entrusted to the intern. It requires some intelligence to understand the client's business and how best to complete the profile.
This is all rather tedious, but the payoff is big. It's really low hanging fruit more people should pick.
-
-
What a great list! Would work for many professions.
-
Some crazy, lesser known facts about teeth... funny, interesting, surprising, and with imagery
-
-- chamber of commerce and local service organizations (membership in these can be valuable for business reasons but their website often has a link to their members)
-- local business listings/directories
-- the landlord's website
-- websites of suppliers and service providers (do a testimonial for them, write an article)
-- professional societies for dentists (write an article for them)
-- dental schools attended. some of them link to the practice of successful graduates
-- local charities often link to companies who support them (friends of the library, habitat, religious groups, little league boosters)
-- local business initiatives (tourism association, "buy local", downtown merchant association)
-- local online newspaper (advertise, write an article or column)
-- trade association publications (advertise, write an article or column)
-- local and state license boards sometimes link to the websites of license holders
-
Business directories work wonders here.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
At What Point Are We Doing Too Much Link Building?
Hello Mozzers! This is a question that has been gnawing at the back of my mind as I learn more and more about link building. Historically, we have offered scaling package sizes with larger numbers of backlinks hand-built each month. We do this so our packages are very tangible for our clients. Our packages range from 15-100 backlinks each month. As I learn more about how to build links PROPERLY I am finding it next to impossible to keep up. I feel like we are definitely going the wrong direction in that regard. What are some of your thoughts on this? Thank you in advance for your valuable advice and support, Moz community!
Link Building | | ChoChauRice0 -
Is there a way to use your other web properties for successful link building
We have two websites that align with it each other: Site #1 - Industry editorial website that provide high quality, original and current content. This site is mature and has high authority relatively speaking. Site #2 - Industry resource website that educates general public and insiders about the industry. Content is professionally written with fantastic art and basically breaks down different manufacturing processes/materials and walks people through the benefits. Would it be a sound approach to add anchor text/link within articles on site #1 to site #2? Below are a few scenarios: Article on site #1 is talking about using [manufacturing process] to make something and site #2has a page that describes [manufacturing process] in great detail. Article on site #1 is talking about using [material] and site #2 has a page that describes **[material]**in great detail. Article on site #1 is talking why its beneficial to use a particular [material] or [manufacturing process] and site #2 has a page that describes all benefits of [material] or [manufacturing process] in great detail. Obviously, this will only be sprinkled in here and there and not in every article. It should provide users with more insight but will SE's see it that way?
Link Building | | dasickle0 -
Should I embark on this long term link building campaign?
I've been planning to set out on a massive link building campaign for the term 'how to start a business' and I can't decide if it's a good idea or not. (Metrics attached - my site is the last listed and the ones above it are the top ranking for that term) The sites ranking for that terms are on very authoritative domains, but the page link profiles on each of them are poor. This is one of those moments where you think, 'Am I about to waste a tremendous amount of time?' My guide is extremely thorough and I had hoped with a MASSIVE amount of elbow grease outranking pages that had poor content value + only has 4 referring root domains. The problem is, I'm not sure if the powerful overall domain authority would still outrank my newer site. Should I follow through with that general guide or focus on less hard to rank and less searched content? Argh confusion GB3jcsJ.png?1
Link Building | | ryj0 -
I need help finding a link building professional
I understand that some may respond to this question advising that we should concentrate on building good quality content, and eventually the links will come. And I do agree. The problem is that while we are implementing a content strategy and we're absolutely focused on creating unique, quality content for our audience, we're also a brand new business with a current grand total of (wait for it...) - 4 back-links! So while we're devoting our efforts to create the most engaging content we can, we need to find someone that can help us build our back-link profile and help to promote our brand and content in the most legitimate way possible. Obviously typing "SEO" into Google is not necessarily the most effective way to find the right person for the job and I'm a bit apprehensive about posting ads on eLance, oDesk, etc Does anyone have any idea how we can find someone smart and highly experienced that understands the importance of doing this right? We are Australian based but they don't have to be local. Thanks in advance. Stu
Link Building | | stuart_h_19780 -
When link building is returning little success, what is a good plan b?
I know that in an ideal world you would be able to create an amazing site with great content that every one would link to. But what if you're not able to so this, what if you the market you're in is very competitive and you're struggling to find good link partners. I know I can submit to directories and article/press sites but surely this isn't enough to get me any where near my desired goal! I guess I'm asking: is gaining reciprocal links the be and end all of Serps, am I missing any other SEO techniques to get my site higher up the rankings?
Link Building | | newdaymedia0 -
What are your favorite link building tools?
I know there are a bunch out there, but I'd love to hear your guys thoughts. The more tools you post, and the more unknown they are (i.e. everyone knows OSE, Raven Tools, Buzzstream, Ontolo, etc.), the more I'd love the answer. Also, it doesn't have to be a comprehensive tool. Even if it's a bookmarklet, or something that solves one specific tedious task, I'd love to hear about it! 🙂
Link Building | | pointblankseo0 -
Good link building companies
I'm wondering if anyone has had good experiences with any of the link building companies out there. I'm really looking to hear about those companies who go beyond the mundane forum links, blog commenting, bulk directory submission, article directories etc. It's all been done to death. I've used webuildpages.com, they are pricey, but are good at getting high quailty links.
Link Building | | PeterM220 -
April Fool's for Link Building
Is there a better day for link baiting than April 1st? The time has come for everyone to share their April Fool's Day link building campaigns! This is our second attempt at capitalizing on April Fools with the first attempt (2010) falling flat. http://bigfi.sh/aFd2011
Link Building | | RyanOD0