Hiring a Company for Link Building
-
I am considering hiring a company to help develop link building for our websites. It is just too time intensive for me and I would like someone with experience to do it.
So. . .what are the things I should ask of this company to make sure they know what they are doing and will do it in an ethical manner? What are some things I should make sure that they will NOT do with the links?
Any guidance you have on what I should tell the company would be helpful.
-
I think that the first question that anyone who wants to hire a linkbuilder should do is ask himself is... "Do I have any content on my site that is worth linking to?" If the answer to that question is "no" or "maybe" then you will need to find a linkbuilder who is either a freeking magician or a linkbuilder who will only get you links from spammy sites.
From dignan99: I personally do not trust the links done by the vast majority of services that offer link building.
I agree. If I needed a linkbuilder, I would hire someone to sit in my office and do it. Then I could control the process and know that when they found good links that they would not be duplicated for my competitor's sites. That's how you start an arms race!
If you have received some of the link requests that I get you would know that ignorant linkbuilders will make a fool out of you in front of other people in your industry. Worse... turn an idiot lose and tell him to drop comments on forums and blogs with your name on them. That can really damage the image of your business in the right places.
Getting to your question... I would ask where they are going to look for these links and I would want to see periodic reports of where the links are located so I can will know when to fire the linkbuilder for stinking up my domain by posting crap on other websites.
-
HI Justin,
If I were in your position I would first take a look at the competition for the keyword or keyword phrases to try and assess the level of difficulty to surpass them in the rankings.
Once this is known, you will have a better understanding of their popularity, related backlinks(quality, quantity, targets) and at that point should consider your best course of action.
I personally do not trust the links done by the vast majority of services that offer link building. Again, depending on the level of competition, I like the concept of trying to personally build a number of links each day that are of substantial quality. That way you know you will not be punished at some point for being found in a bad area, and will also have a complete list of your presence on the web. Over a 30 day period, you would have the ability to build 300 quality links, and will not put the future of your online presence(or lack there of) into the hands of somebody else.
It might take some time, but it would be worth the effort.
In addition to that, you might be able to build some quality connections with people within your industry, and start a network that could help your SEO a great deal in the future.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are some Boilerplate Link-Building Activities for a new site?
Assuming you have built a new sophisticated site that involves high user engagement as in bounce rate < 30% sophisticated genuine content (pages > 2000 chars) best possible site speed what are some of the boilerplate link building activities you would execute under which considerations? Activities: I am thinking of things along the lines of building X social media links using a fiverr submission to curated link directories reach out for high quality links with thought leaders etc Considerations: I am thinking of things along the lines of keep a constant link gain velocity over the first 3 months make sure you place links across pages not just the root domain make sure you have a mix of follow and no-follow links and a natural anchor text distribution In short I am hoping we can crowdsource a linkbuilding starting guide in the SEO world of 2015. /T
Link Building | | petersocapro0 -
India and Link Building
A client of mine has decided to work all Link Building through an India team that she's used for a few years. The problem that I'm having with this situation is that the link building list below contains quite a few 0/10 PR websites, spam websites, and websites that have no direct relation to the client's industry. Am I wrong in thinking that link building should be done to high PR, authoritative sites that are related the the client's industry? The link below will take you to the Google Doc that contains all links built for this client. I would love it if someone could take a look at that list and tell me what they think. Is this recipe for disaster or great link building? https://docs.google.com/open?id=0B4a0JOKKFu0SUFZRbFRBNUZJekE Thank you so much!!!
Link Building | | Linwright0 -
Current best link building practise
Hi guys, Just an open discussion. I don't want to be told to use directories or just 'guest blog'.. What is the best method you are currently using? A lot of my competitors are using older techniques for quick wins but we're wary to do that due to the long term consequences... Thanks
Link Building | | tomcraig860 -
How many days/hours a month should I dedicate to link building ?
I realise that the more time you dedicate to link building the better, but what would you say is the ideal amount of time that I should spend link building to see a significant improvement in rankings? The keywords I'm trying to target are medium to difficult. So far, I've been spending one day link building but since I'm making all link submissions manually, I haven't seen great results, even though I've been link building for a couple of months. How many days do you spend link building? Thank you in advance for your help! 🙂
Link Building | | SEOBunny_0 -
What are the new ways of Link Building which will get quality links?
Hi We are doing following kinds of Link Building: 1. Article marketing 2. Directory Submission 3. Guest Blogging 4. Press Release submission 5. Infographics (Viral Marketing) I know blog commenting and links from discussion forums are considered as greyhat / blackhat by google. So I want suggestions on some other ethical(Whitehat SEO) ways of Link Building to get quality Links. Also suggest me some Free article submission sites which give " dofollow-links" Thank You
Link Building | | Virrtuo0 -
Selling link building - Show me the money !
Week after week we get enquiries for Link building services. Time and time again we are losing out on contracts and deals... My stance - We work on your site for a period of time doing link building so 2 days in the month a link building member will research competitors , yadi , yadi, ya 🙂 You get the picture right... But the customers are being told by less scrupulous companies the numbers of links they will receive. Impossible unless you are buying them right ? So it reaches that point when you start questioning being 100% honest... What advice would you give me on selling link building services...
Link Building | | onlinemediadirect0 -
Building a link building team
I just joined SEOmoz and I have enjoyed all the information. I currently outsource link building to an agency that charges $50 per link. For this, they handle the anchor text creation, the surrounding text and solicitation, acquisition and monitoring. I know they send the actual work to their independent contractors. How do you find those independent contractors so that I can build my own network of contractors and save the client money?
Link Building | | SEOtrojan0 -
Link building techniques
Hi there guys, 2011 will not doubt bring new changes to how Google look at links, I heard that there have been complaints because a lot of poor websites rank really high because of the vast amount of links they have acquired! Can any one please provide me some pointers for sucesful white hat link building tips? I would be very grateful!! Thanks guys G
Link Building | | GAZ090