Landing Pages for Generating Leads - Must They Be Optimized for SEO?
-
Question about landing pages:
There are landing pages created just for classified advertising.
They are stand alone pages. And, are not linked to website (although one can
get there via the url)The purpose of these pages is to generate leads.
They are keyword rich in title, head and content
Content varies, only by 30%
Should those pages be optimized like websites?
They have a nofollow tag, is that enough?
Thank you for taking the time to answer.
Peggy
-
Looks like we have some "testing" of the landing pages to do.
-
Yeah. I hear what you are saying about variations on the same keywords.
These landing pages are different types of investments. Luckily the keywords are different, like widgets and gadgets instead of huge widgets and large widgets.
We will watch to see if the pages are blocked or not.
-
Lead generation for real estate investments.
Ads are created and uploaded in-house.
urls are keyword rich too.
Links, of course, are not optimized, becase there are no links.
-
Correct. The landing pages do not link to the website or any other pages.
They are stand alone pages with double opt-in webform for them to submit their information.
-
In our experience if you are going to have more than a few landing pages (for whatever reason) don't optimize them, and do "blocked from accidental indexing by robots.txt" As EGOL states. You will find yourself in Optimization heck if you have a bunch of pages fighting for the same basic keywords.
-
People who really know what they are doing create lots of landing pages of nearly identical content that are optimized for the EXACT keywords or advertising creatives that deliver traffic.
For example, if you are selling really big widgets you might target "Huge Widgets" and "Giant Widgets" in your Adwords campaign. To keep the searchers mind in gear you can have separate landing pages for each of those search terms. These unique landing pages usually have higher conversion rates and higher Adwords quality scores. The financial difference can be enormous.
Some sites have hundreds of landing pages for a single product - each identically matched for specific search queries. These pages are often generated by using a program to place each of the keywords in the cookie-cutter template.
Although these pages will be on your domain they are not part of your indexed website and may be blocked from accidental indexing by robots.txt.
-
Hi Peggy, I have done some work on classifieds before. When you say lead generation, you mean that you want people to register their interest in the product advertised? Regardless of the use, if these are landing pages which are generating traffic I would strongly recommend optimizing these pages. I know it is impractical to do when there are a lot of pages but you can add generic title tags with a character limit so your website would look - [custom title] | Yoursite.com. Is your classified advert user generated or are they generated by yourself?If it's generating traffic I would work on them, personally.
It's a little tricky to judge without the URL so It might be a little generic.
-
Hey Peggy,
Just to clarify: These pages are on your main domain, but not linked to by any other page? Do these pages link to other pages on the domain?
If you fear that there might be a DC issue, then better not list these pages in your sitemap.xml and make them noindex (and follow, so if someone links to it you get the linkpower to your indexed pages). It's hard to answer whether 30% variation would be sufficient, but you could try to get a few indexed and see how they rank (if at all).
If you dont index them, you might want to optimise for conversion and not so much for SEO purposes.
Sebastian
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage SEO optimization
Hello, I’m almost ready to lunch my new website https://thetravelhoop.com , I just need to create the content of the product page and put all the images. I would like to know what you think in terms of SEO of the home page (is the content that I want to rank the most). My doubt is that since it is a landing page, there is not a lot of text but mostly <h>. It’s not a styling decision of course (I know is bad practice) but mostly because they are supposed to be title/headings.</h> Do you think I’m doing something wrong, or do you have any suggestions? Thank you, Daniele
On-Page Optimization | | danielecelsa0 -
Optimizing a product category vs. a bespoke content page
Hi there, I work for a furniture retailer in the UK and I have a question about ranking for search phrases. Say I'm looking to rank for the keyword phrases: 'Tempur mattress' and 'Tempur mattress liverpool' and I have a category at: www.mysite.co.uk/tempur/ which list all of our mattresses, would I be better trying to optimize this page for those key phrases or would I be better generating a new page, say, www.mysite.co.uk/tempur-mattress-liverpool.html Thank you for your input.
On-Page Optimization | | Bee1590 -
To create extra pages, or not to create extra pages?
I'm responsible for a site where we cater for all kinds of medical & legal problems. I recently conducted keyword research that shows a lot of questions being 'asked' in relation to the conditions we cater for. Naturally, I want to create content to answer these questions. We have a page for 'Cancer compensation' - the 'possible content' that answers questions won't necessarily help someone claiming compensation for cancer mistreatment, BUT someone who asks a question relating to cancer, answered in the 'possible content' may find the 'cancer compensation' page useful. SO! Do I: Add this content to the existing 'cancer compensation' page? Create individual pages of content answering each question, linking to the 'cancer compensation' page? or do I amalgamate all the answers into one heafty 'resource' page that sits elsewhere on the site? What do you think? Thanks in advance. John King
On-Page Optimization | | Muhammad-Isap0 -
Best practices for marking up product pages on eccomerce site (SEO noob)
After analyzing the code on various competitors eccomerce sites I wanted to seek advice on best practices for marking up individual product pages for keywords and descriptions. My competition is all over the map as far as utilizing keywords and descriptions, some have few keywords while others have many and vice versa for descriptions. What is the best method for marking up product pages on an eccomerce site for keywords and descriptions? In addition, is it okay to utilize the same keywords for multiple products that may be under the same category? or is this considered duplicate content? Thanks for the help, if you have any resources for SEO and eccomerce sites I would greatly appreciate the guidance best,Michelle & Blake
On-Page Optimization | | LeapOfBelief0 -
On Page Grade Reports - Which to optimize first?
I'm wanting to prioritize my on-page optimization efforts by doing the work that will have the most impact first. Let's say, hypothetically, that this was my on-page report card: Grade A - 60 reports
On-Page Optimization | | justin-brock
Grade B - 20 reports
Grade C - 70 reports
Grade D - 70 reports
Grade F - 300 reports Where is the biggest opportunity for increasing good traffic? Doing more work on Grade A pages to ensure I continue to rank Moving mid-grade pages up to high-grade pages (e.g., raising a B to A, or a C to B) Moving low-grade pages up to mid-grade pages (e.g., raising a D to C, or a F to D)0 -
Are there any SEO benefits changing the default home page filename (index.htm) to a keyword rich filename
II'm a newbie. I have a website using the default home page filename: index.htm. I have total control over the web server. I was wondering whether I can get any SEO improvements for my main keyword if I change the default filename with a filename that contains the main keyword, like our-main-product.htm (doing the 301 redirect and changing the server search order, of course)?
On-Page Optimization | | Grafimart0 -
Pages exclusion
Hi there! I don't want to "make relevan"t 3 of the pages my website has. Should I give them a title and a description even if I dont't want them to be shown in the SERPs? Is there any penalty from google if I don't do so? I guess no but just to confirm. Thanks!
On-Page Optimization | | juanmiguelcr0 -
SEO for One Page Websites
Hi Are there any SEO guidelines for "one page websites". I'm looking into the 'benefit' it might have in combination with exact match URLs. Many thanks in advance.
On-Page Optimization | | Partouter2