Landing Pages for Generating Leads - Must They Be Optimized for SEO?
-
Question about landing pages:
There are landing pages created just for classified advertising.
They are stand alone pages. And, are not linked to website (although one can
get there via the url)The purpose of these pages is to generate leads.
They are keyword rich in title, head and content
Content varies, only by 30%
Should those pages be optimized like websites?
They have a nofollow tag, is that enough?
Thank you for taking the time to answer.
Peggy
-
Looks like we have some "testing" of the landing pages to do.
-
Yeah. I hear what you are saying about variations on the same keywords.
These landing pages are different types of investments. Luckily the keywords are different, like widgets and gadgets instead of huge widgets and large widgets.
We will watch to see if the pages are blocked or not.
-
Lead generation for real estate investments.
Ads are created and uploaded in-house.
urls are keyword rich too.
Links, of course, are not optimized, becase there are no links.
-
Correct. The landing pages do not link to the website or any other pages.
They are stand alone pages with double opt-in webform for them to submit their information.
-
In our experience if you are going to have more than a few landing pages (for whatever reason) don't optimize them, and do "blocked from accidental indexing by robots.txt" As EGOL states. You will find yourself in Optimization heck if you have a bunch of pages fighting for the same basic keywords.
-
People who really know what they are doing create lots of landing pages of nearly identical content that are optimized for the EXACT keywords or advertising creatives that deliver traffic.
For example, if you are selling really big widgets you might target "Huge Widgets" and "Giant Widgets" in your Adwords campaign. To keep the searchers mind in gear you can have separate landing pages for each of those search terms. These unique landing pages usually have higher conversion rates and higher Adwords quality scores. The financial difference can be enormous.
Some sites have hundreds of landing pages for a single product - each identically matched for specific search queries. These pages are often generated by using a program to place each of the keywords in the cookie-cutter template.
Although these pages will be on your domain they are not part of your indexed website and may be blocked from accidental indexing by robots.txt.
-
Hi Peggy, I have done some work on classifieds before. When you say lead generation, you mean that you want people to register their interest in the product advertised? Regardless of the use, if these are landing pages which are generating traffic I would strongly recommend optimizing these pages. I know it is impractical to do when there are a lot of pages but you can add generic title tags with a character limit so your website would look - [custom title] | Yoursite.com. Is your classified advert user generated or are they generated by yourself?If it's generating traffic I would work on them, personally.
It's a little tricky to judge without the URL so It might be a little generic.
-
Hey Peggy,
Just to clarify: These pages are on your main domain, but not linked to by any other page? Do these pages link to other pages on the domain?
If you fear that there might be a DC issue, then better not list these pages in your sitemap.xml and make them noindex (and follow, so if someone links to it you get the linkpower to your indexed pages). It's hard to answer whether 30% variation would be sufficient, but you could try to get a few indexed and see how they rank (if at all).
If you dont index them, you might want to optimise for conversion and not so much for SEO purposes.
Sebastian
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-Page Optimization Question
My company sells Blue widgets and we are located in Denver, CO. Keyword research indicates that the the highest volume phrase is "blue widgets for sale in denver co". Should my meta title tag be: Blue Widgets for sale in Denver CO , and my h1 tag be the same? or should they be semantic phrases? Thanks in advance!
On-Page Optimization | | FicklingCompany0 -
Do i have to optimize all pages on ecommerce site which is currently 4028 give or take
Hello, do i have to optimize all pages on ecommerce site, as its a lot of pages to developed unique content for my plan at the moment is to start from top down, I have completed top home, featured products etc i have also started on individual team shops my content inst unique to each page more the same and just changing the team name and keyword i was planning on doing that in the blog area of the site and just making the top categories and sub categories. and maybe in time start on the products. I can do all categories in about two months but to complete products would take like 2 years I don't feel that is productive and most would be changed or out of stock by then please take a look at my site and tell me what you think ? sportingdesires.com Kindest Regards, Stephen Kewn
On-Page Optimization | | sportingdesires0 -
Good sources of information for product page SEO from a manufacturers perspective
I'm working with a manufacturer whose product copy is used by many many many retailers online. This copy is typically exactly the same or very similar to their own brand website. We're ok with that as most of the time our brand website is seen as the source of the information. Retailers, however, aren't so ok. Understandably they want unique product description content but we can't supply that for every retailer. So I want to acknowledge that whilst unique product copy is important there are other factors that they should consider such as site usability, the frequency and recency or ratings/reviews, etc. I've skimmed through google and reviewed the message boards and can see a number of posts touching on this topic but I wonder if anyone can recommend good sources or care to share their insights? Thanks in advance
On-Page Optimization | | willheadlondon1 -
Home Page SEO and city specific targeting?
From What I have read you should target one keyword for each page on your site with the exception of the home page. Is this correct? If the most searched keywords for a Dentist in the area are Dentist "city name"
On-Page Optimization | | scott315
Cosmetic Dentist "city name"
Family Dentist "city name" Should you try and add content on the home page with h1 tags of each of these? If so then what about the page title/url Also if you are targeting keyword Dentist "city name" but like 4 different cities, should you have a separate page for each of this cities and then if so would that not be duplicate content with the exception of city name? Thanks1 -
Page Analysis - Helping Product Pages Outrank Search Results Pages
Hi! We have a lot of our search results pages that have been indexed and outrank our product pages and in some instance the actual product pages barely show up at all. Here is an example query that includes our brand name: http://goo.gl/cgB6W So, we have loads of actual product pages, video pages, etc that should be showing up here, but are not and this is just one example. Unfortunately, there are a LOT of these Search Results pages out there and utlimately we would love to de-index them altogether, but it's going to have to be carefully done. So, was wondering if anyone would want to check out one of our product pages and give any feedback as to what we could change to possibly improve rank or to make them more search friendly or hopefully to help them rise above these indexed search results pages? Here is an example product page: http://goo.gl/2R4IT Thanks!! Craig
On-Page Optimization | | TheCraig0 -
Lead With Branded Keywords or Descriptive Keywords in Page Title for (Niche) Site?
Our site is hingeheads.com, and our products and product catalog are unique in two ways. For one our product is not something that people are generally aware of, and secondly our entire product catalog consists of different variations of the same product. **Catalog Overview: **http://hingeheads.com/collections/all Product Example: http://hingeheads.com/products/dolphin I keep wondering if it is better to lead the title with "branded keywords" [1] or with "descriptive keywords" [2]? Dolphin HingeHead | Unique Home Decor & Gift Idea | HingeHeads Dolphin Decor Accessories & Unique Gift Ideas | HingeHeads I am currently going with the second solution, but I am always wondering if that's the right/better solution. I am curious to hear feedback from people who have more experience with this than I do. How would you structure the title for our product pages? Thanks! Kai
On-Page Optimization | | hingeheads0 -
On-Page SEO Priorities: Title's, Anchor Text or Meta data?
**Any suggestions for prioritized on-page SEO work? Relative weights of importance? ** **What is most important from highest to lowest? ** MetaTag Descriptions? Titles? Anchor Text? Alt Text - for images? Anything else? We might not be able to do everything at once like I desire ......but I do feel we should at least get the ball moving in the right direction. I am looking for ideas or suggestions on what to prioritize for a little bit of on-page SEO work on our website. I personally feel that SEO is pretty important but I am a novice. I have been reading this site the past week and want to convince my webpage guy that on-page SEO is important and that we should at least do a few things and gradually get the work done. Rightfully so our #1 priority is to redesign our landing pages (they are bad) . I also think we should do a little On-Page work concurently. (Lack of on-page SEO is also preventiing me from successfully submitting and being accepted by Dmoz, Yahoo, BOW etc) He is mainly a back engine guy and does a very good job with that. If I were to TELL him to do a few prioritized on-page SEO things what would you suggest? He did do something on the home page at my suggestion but that is all to this point. We have over 400 pages indexed with very little on-page SEO on them. Thank you, UtahTiger
On-Page Optimization | | Boodreaux0 -
Keyword Landing Page Transition
We are redesigning the site to launch soon. We are a manufacturer. Our most valuable keyword currently ranks around 8th on Google in a competitive market and responds with a link to our product selection page as the landing URL. This link / URL is currently listed on every site page in a right column menu with the keyword as the anchor text. My concern is that I have redesigned this product selection page, and would like to change its file name to include the keyword as well as use the same keyword anchor text. And to complicate the matter, for political reasons my boss has asked me to consider keeping the old product page available to alleviate board concern (not rational, but may be required). Since the old page shows similar information to the new selection page, if I keep it, I am considering calling it a "Visual Selector" as opposed to the "Product Selector" menu name for the new page. I will list both in a list under the keyword product name on the home page menu and then drop the old selector page link on all other pages to lower visitor confusion. So the alternative choices to proceed are as follows: 1. Keep old and new product selection pages a. Show both on all page menus (Keeps the old page visible to Google, duplicating the current presentation for current keyword landing page) b. Only show old product page on home page menu to alleviate the Board concerns (Keeps the old page visible to Google, but with one link) 2. Get rid of the old product page and redirect URL to new one (our primary keyword would be ranked on its own merit and the current Google ranked page would redirect to the new one) Number 2 is the logical method for users, but I am nervous about dropping and/or redirecting the current landing page which ranks my best keyword at 8th in a competitive market. Your recommendations or comments? What do you predict Google will do in these three scenarios? Hope you can follow this maze... Thanks! George
On-Page Optimization | | rhawk0
