How? Title in Google differs than actual title tag
-
Just curious on how sites do this? If you search for a video (perhaps Green Lantern Trailer), you'll see the YouTube results in Google/Bing listed as
YouTube - Green Lantern Trailer
but when you go to the page, the actual title tag displayed is
Green Lantern Trailer - YouTube
I've seen other sites do this too. I'm just curious what they are doing (I don't see any other title tags in the html)? I thought your title tag is what is displayed in SERP?
Thanks,
-
Perhaps its some SEO testing.
"Let's create a new page, use a robot txt file to block the bot, and then spam a 100k new links to page."
"That's crazy enough that it just might work."
-
well if you get dumped by Twitter then pick up on JCPenny!
It's pretty amazing that this page is ranking at all.
-
I am with you on that one.
-
Search for "dresses" and check title tags for JCP and cache.com (both on page 2).
-
Wow! That is rather nice of them. Where do I sign up for that program?
-
I believe that Google is matching the query.
-
Thomas, I checked the page with OSE and saw no links at all. It's possible Google sees links not captured by OSE but that means they are newer or weaker links. It seems unlikely but possible. Even so, very odd they would change a page's title in SERPs based on the anchor text of weak links.
-
Per James Zolman... "when it's robots txt'd out: http://jcp.is/ppWTXU - G assume title via external link anchor txt imo".
-
That is especially interesting considering the term "lamps" by itself is never used once on the page. "Table Lamps" is used frequently but they somehow managed to isolate "lamps" by itself and use it.
I checked OSE just in case there were many links using "lamps" as anchor text but no links are visible for the page.
I really question how that was done and in this circumstance, why it was done.
-
Google is changing lots of title tags these days - to titles that they feel will better please the searcher.
For example... go to google.com and search for "lamps"..... check what is displayed for JC Penny... then go into the site and see their actual title tag is entirely different.
-
I cannot duplicate your result. All the youtube results in Google SERP for "YouTube - Green Lantern Trailer" appear as Green Lantern Trailer - YouTube. When I visit the page, the title is the same.
Can you offer an exact keyword search along with the result page where the title does not match SERPs?
-
Seeing as youtube is a google property they can do what they want
additionally, google has been known to change title tags in their SERPs from time to time and lately they've been doing it more. here is some more information directly from google -
http://www.google.com/support/forum/p/Webmasters/thread?tid=679eb9f272a5a3bf&hl=en
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tags - Good or bad for SEO
We are getting Moz errors for duplicate content because tag pages share the same blog posts. Is there any way to fix this? Are these errors bad for SEO, or can I simply disregard these and ignore them? We are also getting Moz errors for missing descriptions on tag pages. I am unsure how to fix these errors, as we do not actually have pages for these on our WordPress site where we are able to put in a description. I have heard that having tags can be good for SEO? (We don't mind having several links that show up when searching for us on google...) As far as the SEO goes, I am not sure what to do. Does anyone know the best strategy?
On-Page Optimization | | Christinaa0 -
Google Is Ranking the Wrong Page
Howdy Folks- I have a case where Google is ranking the wrong page for a couple of different keywords. The home page is: http://healthtn.com Most notably, we're trying to optimize the home page for "Tennessee Health Insurance" but the below page is what continually ranks for it, and does so very poorly. We used to be page two with the home page, now we are page four and it ranks the following page. http://healthtn.com/tennessee/health-insurance/student I have started directing our Internal Linking to reflect the correct anchor text but succeeded in losing ranking for the term, but am still ranking the wrong page. Any thoughts or help would be much appreciated!
On-Page Optimization | | CRO_first0 -
Use of trademarks in tags and text
Does Google spider read registered trademarks (the 'R' or 'TM') or do these marks impede anything if they are featured in meta tags or text?
On-Page Optimization | | KnutDSvendsen0 -
Is it OK to include name of your town to the title tag or H1 tag on a blog to enhance local search results
I recently attended a webinar by ETNA Interactive on local search SEO. The presenter recommended including the name of your town in the title of the blog to increase local search SEO. Is this OK? Ive always been concerned that it is such an obvious attempt to rank locally that Google would consider it "spammy" ? black hat, "sketchy" or otherwise manipulative. Have the rules changed? Is it OK to do? Brooke
On-Page Optimization | | wianno1680 -
Page Title - What is better?
Hi SEO Heads, I have another question if someone would be so kind in answering What page title of the 2 below is better for SEO (i) Chocolate Cake|Chocolate Cake Recipe|Xmas Cake or (ii) Chocolate Cake | Chocolate Cake Recipe | Xmas Cake As you can see (ii) Page Title has a space before and after the | (vertical bar) I know the second page title looks better to human eyes but on some pages I had to forego the space so i could fit my keywords in the page title. is this a good idea? Can anyone help me? Cheers Aidan
On-Page Optimization | | aidanlawlor0 -
Title tag question
Hi, If I wanted to rank for 'cheap football boots' and 'football boots' which tag would be the best option: 1. Cheap Football Boots (notice both keywords im targeting are included) 2. Cheap Football Boots, Football Boots (both keywords separate) and the keywords sit on an EMD (cheapfootballboots.co.uk) Cheers
On-Page Optimization | | activitysuper0 -
Meta description tags & title tags duplicate content?
Although meta description tags have no impact on rankings - can there be a negative effect from having many duplicate meta title + description tags with just 1-2 words switched out?
On-Page Optimization | | qlkasdjfw0