Best SEO Analysis Tool
-
I'm looking for a tool that will analyze a webpage for a specific keyword phrase and deliver good recommendations as to what I can do (on page and off page) to increase the Google ranking for that keyword phrase.
I'm trying IBP now, but so far the results haven't been good. Any suggestions?
-
Thanks Mike.
After a second look, I see another page of our site ranking well for the keyword phrase. It's ranked 5th. That probably has something to do with why the other page is ranked so poorly.
The page ranked 5th is also getting an "A" rating from the On Page Keyword Optimization tool. It has a PA of 39, the DA is 50.
The PA of pages ranked 1 - 4 are; 33, 40, (unknown: Amazon), and 25.
-
Page Authority is explained here.
www.seomoz.org/learn-seo/page-authority
It's our number one metric to understand why a client ranks some where on a page. Have lot's of clients who start with an A grade on the Keyword tool, but are not ranked. It's the Pages "PA" that has the largest determining factor in ranking. (In general)
-
The site I tested is a national site. I'm not familiar with "PA" and "DA". Could you spell that out for me. Thanks you.
-
If your page is getting an A, can you tell us the PA and DA on the page and domain, and what those are for the competition?
Is this a national site , or Local. If local there are several other factors that will apply.
-
If your page is getting an A, can you tell us the PA and DA on the page and domain, and what those are for the competition?
Is this a national site , or Local. If local there are several other factors that will apply.
-
Hi Frank
As Michael and Simon have said the SEOmoz on page tool is great for this.
In terms of getting good recommendations for how to optimise you just need to look at the 'Factor Overview' and then go through each of the factors in 'Page Analysis Detail', click 'more' and it explains what is best practice there.
I really don't think you need any other software or tools for on-page optimisation although as suggested there are some for Wordpress but unfortunately I don't know any for the two you mentioned.
If, as you say, you get grade A but you're on page 3 of the serps then your on-page seo is good but perhaps the competition is stronger off-page and that is the area that needs the attention?
How do your domain and page metrics compare to the competition? Have you tried the keyword difficulty tool which is fantastic:
Run that for your keyword and then run a full serps report to see the competition level?
Let us know how you get on.
Cheers
Trevor
-
I've got one site running on Joomla and the other (an ancient site) running on Interchange. Any suggestions on plugins that can help in either of those environments?
-
I just spent a few minutes testing that tool and the recommendations are basic and not very useful. I one test, a not terribly competitive keyword phrase that's ranking on page three in Google delivered an "A" rating for the page.
Thanks, but I need something more robust.
-
The SEO Moz tools are great. If your site is wordpress there are a number of wordpress plugins that can help.
-
The best tool for this, hands down, is the SEOmoz On Page Keyword Optimization Tool (if you've never used it). I'm not sure what IBP is, but this tool lets you input a keyword and the specific URL/page you're targeting for that keyword and they will give you a grade based on how well it's optimized and what you should do to improve that grade if it didn't get a good one. I use it CONSTANTLY.
Hope this helps!
http://pro.seomoz.org/tools/on-page-keyword-optimization/new
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Analytics (GA4) recommendations for SEO analysis?
Guides on Moz and elsewhere mostly refer to Google Analytics' Universal Analytics (UA). However, UA is being replaced with GA4, and the interface, options, and reporting are very different. Can you recommend a clear, thorough, and effective walkthrough of how to set up useful SEO reports in GA4? Is there a simple tool you recommend that will help connect historical data from UA to GA4 when GA4 is the only option available? If there's no simple tool, what values do you recommend retaining from UA for effective historical reporting? How would you use them? At minimum for reporting, I'd want to show month-to-month changes and year-to-year changes (in percentages and in real numbers) for the following: all site visits all organic visits organic visits as a percentage of all site visits organic visits that led to a specific goal completion organic visits that led to any goal completion Thanks in advance for your help!
Reporting & Analytics | | Kevin_P1 -
Need your Opinion on Bounce Rate Analysis
I'm currently doing a bounce rate analysis for our resource pages. These are information article pages - mix of plain texts and those containing either images, infographics, videos or even podcasts. By the way, I did search for bounce rate topics here, but I felt like i still need to post this. Unless I've overlooked a similar post, my apologies. It's a first for me to do an in-depth BR analysis, so I need to clarify few things. What is a good or bad range bounce rate? Is there even a range comparison? Like when can you say a bounce rate is high for an information type page? I've read some stuff online but they're confusing. What other Analytics factors should I consider looking at together with bounce rate? For pages (which purposely educate visitors) with high bounce rate, can you guys suggest tips to improve it? I would appreciate and value any advise. Thanks a lot!
Reporting & Analytics | | ktrich1 -
Does the new Google Analytics Search Console Beta tool use API to pull more data?
So my client has been asking for definitive proof of why the search query data provided on Google Search Console does not exactly match up the data presented directly in the Search Console itself. The simple answer is that the Google Search Console is limited to 1000 rows of data. However our client is requesting a Google article/documentation of why the new Search Console beta tool has no row limit (hence much more data for a big website). I know that the Google Search Console API was available before Google announced the new Search Console Beta tool in Google Analytics. I also know this API could pull in more data than the 1000 row limit. However is there any article available (preferably from Google) that Google Analytics is pulling this Search Console data via API? Thanks!
Reporting & Analytics | | RosemaryB0 -
SEO Keyword Research
Is there a way to insert Google API into Excel? I want to have a search volume column that would automatically fill out with query Another question is that I have a list of keywords in one column in Excel with another column that have search volume. I then go and do some research on keyword groups with a grouping tool but if this tool doesn't find a group for a keyword it removes it. So then when I want to copy and past keywords and match keyword columns in excel that already exist with search volume I have to do it manually because some rows are missing. Is there a way this could be done automatically so that when I paste it in the column with keywords it automatically finds that the current column exists and adds a group column ?
Reporting & Analytics | | aliciaporrata10090 -
Webmaster Tools vs. Google Trends data doesn't add up
I am investigating a two-month 25% drop in organic traffic from Google to a client's site. When I turned to the Webmaster Tools data for the site, there is a clear, gradual drop over the course of a couple months both in impressions and clicks. In general, the drop occurred across many pages and for a large number of queries; there wasn't a core group of keywords or pages that saw the drop...it was more sitewide. Yet, the average rankings reported by WMT were, for the top 100 or so landing pages, not significantly different. The site hosts information about medical conditions, and I wouldn't expect any time-related variations in search volume, and this was confirmed by looking at Google Trends data for a number of the top keywords. I started to look at the data by query for all the top keywords (all ranked in the top 10), and saw the following general trend: impressions were down, rankings stayed in the top 10, and Google Trends showed either flat or rising volumes. So I am trying to make sense of that. If the search volume trend did not decline and rankings held inside the top 10, then how could the number of impressions drop significantly? Am I trusting the WMT data too much? But the reality is that the volume of traffic measured by Google Analytics from Google organic did indeed drop the way Webmaster Tools show it.
Reporting & Analytics | | WillW0 -
International SEO Domains & Avg Session Duration
I have a couple questions 1) Is there any SEO value to forwarding multiple domains to the same domain? For instance, we own dozens of of the same domain name but with International extensions. I haven't seen much on this topic and assume that Google ignores such domain names (they don't really have much of any links to them). 2) Is there any research on whether time on site is declining across the web? I've noticed a trend over the years but I want to make sure this is a standard user behavior as people jump around quicker and search hop for information.
Reporting & Analytics | | ScottOlson0 -
Tool to check GA code present on every page?
Is there a tool to check if the Google Analytics code is present on every page of a website? Thanks for your help!
Reporting & Analytics | | gerardoH0 -
Best Practices For Google Analytics
Does anyone have any recommendations or resources for best practices in using Google Analytics. Specifically, as they relate to SEO and managing and monitoring several websites (i.e. registering/managing multiple accounts vs. master account, etc).
Reporting & Analytics | | Gyi0