Shortening Keywords in a title tag
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in my title tag i want to have:
3D Renders of Office Refurbishment & Interior Design Kent | Complete Group
which unfortunatly is longer than 70 characters, however, to make it fit in 70 characters i could put:
3D Renders of Office Refurb & Interior Design Kent | Complete Group
Notice that refurbishment has been changed to refurb, would this be ok for SEO purposes?
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I still think it's better to have exact match. The Google Adwords Keyword tool shows far more searches for office refurbishment over office refurb for exact, phrase and broad in the UK (and globally) - both with 'High' competition.
Unless you're a really well known brand in your target market I don't see it as a problem if your brand is cut off at the end of the title tag on search results.
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Personally if i was searching for "Office Refurbishment" company i would type in "Office Refurb"
If I type in Office Refurb" i get results for "Office Refurbishment" so I think google treats them at leased close to the same way.
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