Shortening Keywords in a title tag
-
in my title tag i want to have:
3D Renders of Office Refurbishment & Interior Design Kent | Complete Group
which unfortunatly is longer than 70 characters, however, to make it fit in 70 characters i could put:
3D Renders of Office Refurb & Interior Design Kent | Complete Group
Notice that refurbishment has been changed to refurb, would this be ok for SEO purposes?
-
I still think it's better to have exact match. The Google Adwords Keyword tool shows far more searches for office refurbishment over office refurb for exact, phrase and broad in the UK (and globally) - both with 'High' competition.
Unless you're a really well known brand in your target market I don't see it as a problem if your brand is cut off at the end of the title tag on search results.
-
Personally if i was searching for "Office Refurbishment" company i would type in "Office Refurb"
If I type in Office Refurb" i get results for "Office Refurbishment" so I think google treats them at leased close to the same way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Long Title Tags
Hi guys, We have product e-commerce title tags which are over 60 characters - around 80 plus. The reason we added them in there is to incorporate
Intermediate & Advanced SEO | | seowork214
more information for Google. The format of these title tags are: Name + Colour + Rug Type + Origin Name = for people searching for the name of the rug
Color = people searching for a specific color
Type = The type of rug (e.g. normal or designer)
Origin = Where the rug is for. So this title will cover people searching for: People searching for designer rugs, the specific colour and also where it comes from. This then results in the title tag going way over 60 characters - around 80-90 characters. -- Would it be wise to try and shrink it down to under 60 characters, and what would be a good approach to do this? Cheers.0 -
"Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console
Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards
Intermediate & Advanced SEO | | vivekrathore0 -
Https://www.mywebsite.com/blog/tag/wolf/ setting tag pages as blog corner stone article?
We do not have enough content rich page to target all of our keywords. Because of that My SEO guy wants to set some corner stone blog articles in order to rank them for certain key words on Google. He is asking me to use the following rule in our article writing(We have blog on our website):
Intermediate & Advanced SEO | | AlirezaHamidian
For example in our articles when we use keyword "wolf", link them to the blog page:
https://www.mywebsite.com/blog/tag/wolf/
It seems like a good idea because in the tag page there are lots of material with the Keyword "wolf" . But the problem is when I search for keyword "wolf" for example on the Google, some other blog pages are ranked higher than this tag page. But he tells me in long run it is a better strategy. Any idea on this?0 -
Cannot Increase Ranking For a Keyword Phrase
I've been working on the keyword phrase, "Niceville Assisted Living" for the website: http://nicevilleassistedliving.com and my increase in rankings has pretty much stalled. When I first started working on this website, a lot of the content was duplicated (which we took care of by plugging in unique content), there were locations listed on the homepage that were throwing my rankings off, I've created blog posts each week (we've even tried posting one post every day for a week), added the Facebook feed to the homepage, corrected errors in the theme, and I'm trying to get a resources page built. I know content is a very, very large part of SEO.. but it seems like the content I am plugging in isn't helping. There aren't any errors in Webmaster Tools and my keyword density is fairly close to the website ranking #1. I think my biggest problem is backlinks. Other websites have quite a few whereas the website I'm working on doesn't have any (I'm working on that, but the number I have doesn't compare to the websites ranking in the top three). I'm stumped as to what to do next. Does anyone have suggestions to improve the ranking for this keyword phrase?
Intermediate & Advanced SEO | | ReviveMedia0 -
Google Tag Manager
Has anyone used Google Tag Manager and do you feel it is worth it?
Intermediate & Advanced SEO | | ChristinaRadisic0 -
Duplicate titles got me stumped
Webmaster tools is showing duplicate titles for example: http://www.musicliveuk.com/lincolnshire/bands-in-lincolnshire/ and: http://www.musicliveuk.com/lincolnshire%20/bands-in-lincolnshire/ What's the %20 all about? I didn't create that page and it is a duplicate of the first. I'm also getting them for some pages with capitialisation? Eg: http://www.musicliveuk.com/lincolnshire/bands-in-lincolnshire/ http://www.musicliveuk.com/Lincolnshire/bands-in-lincolnshire/ I have also installed buddypress on another site I work on (I use wordpress) and have since had duplicate title issues for members that have signed up: /members/admin/activity/friends/ /members/admin/activity/groups/ /members/admin/activity/just-me/ These pages are all showing duplicate titles? How can I fix this? I use all in one SEO pack and have <a title="Click for Help!">Canonical URLs checked.</a> Any help much appreciated!
Intermediate & Advanced SEO | | SamCUK0 -
Is a 301 Direct with a canonical tag Possible ?
Hi All, Quick question , Are we correct in thinking that for any given URL it's not possible to do a 301 redirect AND a canonical tag? thanks Sarah
Intermediate & Advanced SEO | | SarahCollins0 -
Hierachy in a Title Tag Needed?
When coding the title tags of a website, is it important to note the hierarchy of the website so the search engine can find that page? So, for example, the title tag would be, for a subcategory: Webpage Subcategory>Category>Website name Does this help the search engine rankings at all? Or can the search engines figure out the hierarchy by reading a sitemap or the HTML readable navigation? Then you could focus on the descriptive keywords of the subcategory page for the title tag. Also, should you always include the site name in the title tag?
Intermediate & Advanced SEO | | ConnellyPartners0