Product Title Formating Question
-
The majority of the products I sell require lengthy product titles, I have 600+ items that have titles over 70+ characters. In the interest of reducing the character count (Product Feeds) I'm trying to eliminate unnecessary "stop words" in the titles, such as "and", "with" etc..
I've listed an example of a current product listing below, followed by two different formats to reduce the character count. Which one if any is better for SEO or should I leave my titles alone and stick with my original format?
Current Listing Example:
- DeWalt Dual Comfort Safety Glasses with Black Frame and Clear Anti-Fog Lens
Suggested Listing Example:
- DeWalt Dual Comfort Safety Glasses-Black Frame-Clear Anti-Fog Lens
- DeWalt Dual Comfort Safety Glasses/Black Frame/Clear Anti-Fog Lens
-
Hi James,
I agree 100% with your statement. I wanted to get the SEOmoz communities opinion on my product title changes to see if my ideas are worth implementing.
-
Don't miss the obvious - title is a conversion tool not just for SEO. This is what makes your customers click on your page in SERPs and on your category pages. You should consider making the titles (and meta descriptions) better at "selling the click" not just from a keyword SEO point-of-view..
-
Hi Mike,
Thanks for your quick response.
My product titles are formated by Brand-Style Name-Product Type-Product Feature. It's much easier for a human to read and seems to work well for long-tail searches. These products are also nested in a keyword optimized section page.
I appreciate your advice, but I want to keep the names easier for humans to read.
-
HiMEldridge,
Stopwords can be removed from the title but it's always necessary. For the case you gave, I would dig into search volume of product base name, or brand name, with your additional features : black frame and anti-fog lens.
You get a more clean title with the focus on the main article (DeWalt Dual Comfort Safety Glasses) and you can put the additional properties in the page, close to the page title. You may also use your lengthy title on the H1/H2 of the site and use the smaller one for the head title, giving your page more variations on the product name.
Of course if the search volume for product + property exists, I would only remove the stop words.
-
I agree that 'with' and 'and' are unnecessary.I would delete the '-' and '/' and just use a string of words:
DeWalt Dual Comfort Safety Glasses Black Frame Clear Anti Fog Lens
From an SEO point of view you need to ask yourself what phrases users who are looking for that product would search for. The category (safety glasses)? the brand (DeWalt)? I doubt they would search for marketing words like "Dual Comfort" or things that seem secondary "clear".
I would play with the Google Keyword tool and see if there are any surprising matches. Actually, I just did and found that "safety glasses" is by far the most common term from the above set. I would be tempted to put the category first, followed by the brand, and then maybe some secondary words.
Safety Glasses DeWalt Black Frame Clear Anti Fog Lens
-
I've recently done this with our products. A few things to keep in mind:
-"The advantage to keeping within that limit is just the fact that the user can read the entire thing"
-The most important keywords should be first.
-I don't think that slashes or dashes are necessary.
-Keywords should have some sort of search volume that drives relevant traffic to your pages.
That's all I've got for now.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect question
Hi Everyone I've tried searching elsewhere in these forums for an answer to this but not having much luck - hope I'm not duplicating content! I get this message in Moz: "We have detected that the domain NappyValleyNet.com redirects to www.nappyvalleynet.com. We do not recommend tracking a redirect URL. Would you like to track www.nappyvalleynet.com for this campaign instead?" Is this a set-up issue on my side? I'm not sure what this means? Thank you!
On-Page Optimization | | NappyValleyNet0 -
How can I write unique and seductive product descriptions about multiple, very similar products?
We are an eCommerce store who sell personalised phone cases, macbook covers, mugs and the like. Our target market is primarily 16-25 and female. We're in the process of redesigning our website www.mrnutcase.com and we desperately need some more enticing product descriptions before the redesign goes live. The problem is that most of our products are exactly the same. For example iPhone 5 case, iPhone 5S Case etc. At the moment our product descriptions are almost the same, but written in a slightly different way. Not only is this dangerous in terms of duplicate content, but it's also extremely boring for the user. With our users being young and female, writing about boring technical specifications isn't going to cut it with the crowd. Obviously, i want each of our pages to rank in Google so I don't want to NoIndex or canonicalize any pages or anything. How can I write unique and enticing product descriptions for very similar products? Would appreciate any ideas! Thanks, Danny
On-Page Optimization | | DannyNutcase0 -
Best way to upload products to Magento?
The import/export tool Magento has is really disappointing, especially when it comes to uploading images. Creating products manually is very time consuming. Could anyone recommend a method to upload products through a feed, is there any plugins etc?
On-Page Optimization | | Jseddon920 -
Quick H1 Above the Fold Question
I was wondering if the H1 for this page was alright even though it is below the fold: http://www.seniorplanning.org/assisted-living-phoenix-arizona/. Any suggestions/comments would be very helpful. Thank you!
On-Page Optimization | | JacobEdward0 -
Avoid Multiple Page Title Elements ?
Page titles"GamesChannal – Video Games Review" and "gmaeschannal"ExplanationWeb pages are meant to have a single title, and for both accessibility and search engine optimization reasons, we strongly recommend following this practice.RecommendationRemove all but a single page title element. what and gmaeschannal ???? Site Title "GameChannel - Video Games Review and Latest News Video Review Game" Homepage www.gameschannal.com Help Me !!! 😞
On-Page Optimization | | GamesChannal0 -
Keywords on title
hi, some pages of my website showing keywords attached in google as part of page title, but the title doesn't have that keyword in it. So basically when you search for "keyword (1)" , page ranks for the keyword with this title <address>Keyword (1) + keyword (2)</address> <address>but the keyword (2) is not part of the title, but shows there in google's index.</address> <address> </address> <address>keyword (2) is </address> <address>can anyone help us understand why this is happening ?</address> <address>I 'd appreciate any help.</address> <address> </address> <address>thanks </address> <address>nick</address>
On-Page Optimization | | orion680 -
Internal Linking Question(s)
Is it unwise to link internally to a page more than once on the homepage. I am reading that it is considered spammy. I am also reading that it passes PR twice to the internal page instead of just once... Which is it? Is there a way to stop passing PR to the "contact us" page. I watched an older video that Matt Cutts suggested a nofollow. Now I read that this strategy is a no no? Which is it? Thanks! 🙂
On-Page Optimization | | JML11790 -
Page Title - What is better?
Hi SEO Heads, I have another question if someone would be so kind in answering What page title of the 2 below is better for SEO (i) Chocolate Cake|Chocolate Cake Recipe|Xmas Cake or (ii) Chocolate Cake | Chocolate Cake Recipe | Xmas Cake As you can see (ii) Page Title has a space before and after the | (vertical bar) I know the second page title looks better to human eyes but on some pages I had to forego the space so i could fit my keywords in the page title. is this a good idea? Can anyone help me? Cheers Aidan
On-Page Optimization | | aidanlawlor0