Another guest blogging question (sorry people)
-
So I use myblogguest to find blogs to exchange content for links with.
So a few things I need clearing up really,
If you cant write relevant content to the website you want to push, does this mean writing content on something you know something about lets say football and putting anchor text links in the byline to a electronic shop would not work and is not worth doing?
On the flip side lets say you get a copy writer to do it for you but the blogs wanting to use the content are not relevant to your website.
So your articles about football and your website sells football equipment but the blogs wanting to use the content are general blogs with 20 categories covering everything.
Cheers
-
Thanks James, this also helped me.
-
Thank you for the great reply, I will try and follow your advice on my next guest blog (although I do find it a little difficult to find those blogs which use ''write for us' but I will give it another go).
-
Ideally, you want a relevant blog and a relevant article and I would always try to get both of those when you're doing guest post based link building. If you can't, then I would favour an irrelevant article on a relevant blog, rather than the other way round, but you should always be able to find a way to make the article relevant if you think creatively.
Like James mentioned, if you can find an appropriate category page on a general blog, then this is better than putting it in on a generic archive page; but there are few "general blogs" which are really worth getting a link from.
I don't think the positioning of a link matters enormously to be honest. A text link in the body provides surrounding text which to some extent acts like anchor text in defining relevancy; but as long as the page isn't a mass of generic content and links; then it shouldn't really matter too much.
I do use guest blogging, yep, but I don't use myguestblogger or any similar services. I find targeted outreach to relevant blogs and sites tends to provide a much higher ROI and allows you to build relationships with quality sites where you can get repeat article placement in the future. The vast majority of sites looking for content on myguestblogger are relatively worthless.
-
So even if the blog is not relevant, making the article relevant to my site will help more with ranking.
Do you think having the anchor text link in the body of the article would work better then in the byline or this has equal benefit? I have read the further up the page the link the better.
Just wondering, do you use guest blogging for your link building? What do you find is the best type of link building?
-
Well if you target a general blog I guess they would have a sports section where you can add your football article. They should allow you to add one related link to the post if it fits the niche, I mean you can not write a football article and link to a debt funding site.
In my experience I do not use those blogger networks, I prefer to go direct to websites, as I see more value when I exchange content this way.
-
Essentially, a link is a link.
If you get a link from an unrelated site surrounded by irrelevant text; it's going to be a pretty low quality recommendation, but it's unlikely to do you any harm and may be worth doing if the linking site has good overall domain strength.
That said, having a link surrounded by relevant and related body text is much better, as the accompanying content can help to influence the perceived relevancy of the anchor text and may actually work to drive traffic to your site if referencing something of value.
I think the question you need to be asking, especially around myblogguest and similar resources for finding guest post targets is "what sort of site would link out to an irrelevant page?". Is that the kind of site you ultimately want links from? If the blog is aggressively seeking guest post content unscrupulously linking out to anyone, then your link will ultimately lose value over time, especially if that site gets smacked by Panda for poor auto-generated content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Poor Blog and Website DA and links
Hi There We have a mature website and a mature blog with over 500 genuine blogs written on it over 4 years. In terms of actual "people" value it has to be high. We used to get 1000 visitors per day, we now get 300. We still have 850 subscribers so its of a certain size. However we have been hit by the Penguin/Panda updates and our DA has dropped to what everyone is telling us is too low for a site like this and we still have a google backlink problem, unyet we only have 190 external links that we think are all OK now. The problem we have is that we seem to have too many links from the blog to the main website with the same anchor text. This has occurred with a blogroll style link to the home page which appears on every post/page of the blog, also I think we have too many anchor same anchor text links to product pages (Motorola ES400) and category pages (Tablet PC). We're going through changing these now so that we have the right mix but the specific questions I wanted to ask were: 1. Will loads of links with the same anchor text affect us if the blog is counted as internal links. Its on the same "blog" sub-domain as the main website. 2. Will this affect the DA of both sites? 3. Is Wordpress capable of damaging us with all the extra pages it creates automatically. We've done nothing but genuine content posting here and i'm sure we can get it back but it kind of really demotivates you when 2/3rds of your traffic goes overnight. Many thanks for any help.
Link Building | | Raptor-crew0 -
When leaving guest posts on blogs, are blog profiles such as Disqus relevant for SEO?
In other words, instead of the comment linking back to the money site it is being linked back to a blog profile which contains a link to the money site. Is this still as effective?
Link Building | | msmdz0 -
Google to devalue guest blog links?
There's a lot of talk at the minute about google possible devaluing guest post links. I wondered what people thought of this and whether it is likely to happen? If it does happen then how will google identify 'spam' guest posts and links? I guess it's fair to assume that if the post is well written, autoriative and adds value to a site with a knoweldgable perspective then it will be counted? It can be very hard to define how google will define a 'quality guest post'? Any ideas? Here's what Matt has to say... http://www.webpronews.com/matt-cutts-weighs-in-on-guest-blogging-for-links-2012-10
Link Building | | SamCUK0 -
How to link blog posts to web pages
In past I would write blog posts and link to a static web page. The link from the blog post to the static web page would be the same keyword(s) as the web page was optimized around. With the latest Google updates, it seems like the keywords linking to the web page need to be varied, but I'm not sure what the ideal system would be?
Link Building | | Doug_Hay0 -
What are the pros and cons of having comments posted on your blog?
I get a lot of spammy comment comments to my blog which I trash, but I'm also particular about the comments I allow. How do the search engines regard these comments, should I allow more to be posted as it looks like I'm getting more traffic.And by posting these comments, who benefits from the backlinks?
Link Building | | lindsayjhopkins0 -
Question on Directory submission
If I am submitting to directories for our site. Should I submit them as www.mycompany.com or http://www.mycompany.com or some other way. Any best practices? Or does it even matter? I am a novice.
Link Building | | Boodreaux0 -
Should we BackLink to Guest Post ?
Hi, I have been actively doing guest blogging for last few weeks . But the page authority , moz Rank and moz Trust of my guest posts appear 0 as those posts have their own pages on blogs with snippets of posts on home page. I wanted to ask if i should backlink to my guest posts to increase the authority, mR and mT of pages. Those posts are already appearing as backlinks in webmaster tools but if i backlink to my posts to increase mR and mT, then will it also increase the juice passed by backlinks in those posts to landing pages on my site ? Thanks,
Link Building | | shaz_lhr0 -
Reciprocal Link URL Question
I've been analyzing my competition and found some great directories with High DAs that require the Reciprocal code to be on the same domain as the submitted link . When I went to my competitor's website, the reciprocal link is not there. Does he/she put the link on their page, than have directory verify the code, and then remove the link? If anyone fully understands how this works, please let me know.
Link Building | | DmitryP0