Do I run several campaigns for different pages?
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I have a letting agency in London. So I have two clients, Landlords and tenants. Do I run different campaigns targeting each one?
Thanks in advance
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That seems to be the general advise... Many thanks for your help
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I think ill keep it simple in that case and go for site-wide.. thanks
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Ahh, I see. I don't think there's necessarily a need to do that, but it could help.
A lot of what's in the campaigns in SEOmoz is site-wide.
But I suppose you could enter different competitors if it's a different campaign. I'm not sure if you have more than the max number of keywords if you combine landlords and tenants, too.
Other than that, I'm not sure I see the need for separate campaigns since a lot of the information will overlap. But it's up to you.
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Perhaps you referring to campaigns under Seomoz dashboard? In that case I would suggest having a single campaign for the whole site.
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Hi Jeffrey,
Thanks for your reply. PPC and Google Add words I currently run on different campaigns targeting each one. My questions is more towards the campaigns on SEOMOZ ?
Again, many thanks.
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Are you talking about PPC campaigns in search? If so, I would say yes since landlords and tenants will most likely be searching for different keywords.
I would assume landlords would be searching for terms to list an apartment or a letting agency.
Tenants are probably most likely searching for apartment, but they may also be searching for a letting agency (not exactly how it works in London).
There's probably some overlap, but I'm sure at least some of the terms will be different.
Does this answer your question?
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